According to a new report by App Annie, an app store analytics firm, mobile applications saw a record number of downloads and revenue in the first quarter of the year. Both iOS and Android witnessed increase of downloads by 15 percent year-over-year to reach nearly 25 billion worldwide. As businesses are going mobile today, mobile application development has become the need of the hour. Mobile-first is not a luxury, rather a business norm. It is not just about having a mobile-friendly website as online activity continues to shift to mobile.

It is about connecting with your target audience or prospects on-the-go. Smartphone usage has been on steep rise of late. Three quarters of Americans check their mobile phone once in an hour. Americans spend more time looking at mobile phones, instead of watching television.

Smartphones have already transformed the way brands reach out to consumers. Apps offer a direct marketing channel in terms of push notification, geolocation technology to detect nearest customer to in-app offers and more.


If you think mobile apps are only for the big name brands to increase business, you are sadly mistaken. In 2017, more and more businesses will start to leverage the power mobile platforms such as iOS and Android. The increasing quality of app builders and mobile app Development Company makes it easier to build your mobile application for small businesses.

App Development

App development is not an easy task. It is important to chart out specific details before taking a plunge into small business mobile app development with a clear project brief, project timeline and check in regularly to monitor progress. Before getting started, determine the purpose of your app. What are you trying to achieve with your app? Is the app part of a service offering or ecommerce platform?

Always understand your app developer and talk before starting the project to get started. Ensure that you set the expectations right and collaborate about important milestones for your project.

App Approval

Once you have developed your mobile app, review the submission guidelines. It is about the time to prepare for the submission process. Both iOS and Android have strict guidelines in place. Whether it is the Apple Watch Human Interface Guidelines or the App Store Review Guidelines, review the guidelines thoroughly. Failure to adhere with Apple and Google guidelines will cause delays with the approval process.

App store optimization (ASO)

App store optimization (ASO) is the art of increasing mobile app downloads, as well as optimizing mobile apps to rank higher in an app’s store search results. App store optimization results in increased visibility and traffic for your app’s page in the app store. ASO requires meticulous analysis of your target audience, including keywords your target customer will use to search to downloads. For small businesses, customer might look for terms directly related to products or services of your core business.

Main Factors:

Right App Name: Selecting unique name for your app is not just about building a brand. Title of your app could yield best results in ASO. It is important to include keywords within your title, as this text forms basis of app store search results. Typically, keyword placed in the title should be the one with the heaviest search traffic.

Put in time to research keyword because changing title often to include different keywords can have adverse effect on your rankings. Remember, once your app starts ranking high and gaining more reviews, changing title can make it difficult to gain traction of your app. It is helpful to monitor competitors in order to realize how you compare week to week.

Downloads Number: Your number of downloads are extremely important to ASO, but you don’t have complete control over them.

Ratings and Reviews: One factor that is important yet difficult to control.

There are several companies offering mobile app development services to create an app for your business. Once your mobile app goes live, you can push out mobile coupons to all app customers or provide deals/offers. Many small businesses are concerned and skeptical of the cost associated with building an app for their company. However, with tools available, you can develop mobile application to enhance your brand, promote your product or service.


We’re living in a mobile world and spend more time on our smartphones compared to our desktops. Even if your customers might primarily use desktop, a mobile app can bring to your business. But the wrong app can also hurt your business’ brand credibility. Be clear about development expectations and understand app submission rules.

And once your app is approved, don’t be under the impression that customers will flock to download the app. You’ll need to optimize the app store listing for maximum visibility. With the right strategy in place from day one, small businesses can stand ahead in the crowd and compete with large organizations.

written by for Application Development section(s).