It’s been 12 eventful years since the mobile revolution took flight in 2008, and for all associated with the vast world of mobile apps, there is no looking back. Not only does it bring myriad opportunities for connoisseurs of mobile application development, the end users of mobile application are the biggest benefactor considering the value it has added to everyday life, education, entertainment quotient and improving business productivity. Presenting a consolidated report on the thriving Mobile App Development trends in 2020.
What Makes Mobile App Development the Most Lucrative Business Opportunity?
In 2018, global mobile app revenues amounted to over 365 billion U.S. dollars. In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising. Mobile app consumer expenditure in the Americas amounted to 17.5 billion U.S. dollars. In 2022, consumers in this region are projected to spend over 34 billion U.S. dollars on mobile apps via app stores.
But, what’s driving the Mobile app development demand? Well, studies have been consistently pointing at engagement-driven in-app purchases and an integrated cross-device experience fueling this demand. The new iOS 9 update although with small changes is stated to make a big impact in mobile app development in 2020. Similarly, Android developers are also benefiting from the latest Google update in building apps that thrive competition and show on top of the charts.
During period of the third quarter of 2019, average consumer spend on mobile apps per smartphone was calculated at 4.11 U.S. dollars, up from 4.04 U.S. dollars in the preceding quarter. In the most recently year from 2016 to 2019, consumers downloaded 204 billion mobile apps to their connected devices, up from 140.7 billion app downloads in 2016.
Mobility – Redefining the Future of Enterprise Application Development
Industry experts are betting on mobile devices and applications to continue bringing in a plethora of opportunities for commercial and technical innovation in 2020. This will include creating new ways to improve process efficiency and effectiveness inside the organization, besides delivering innovative products, services and customer relationships outside it.
However, mobility requires mastering a wide range of technologies and capabilities so as to unlock its full potential. Here are the top 5 must-have technologies, businesses should include as part of their Mobile App Development Strategies for 2020:
Multiplatform/ Multi-architecture AD Tools
With many multiplatform development tools available, it is now indispensable for businesses to procure application development (AD) tools to support a “3 x 3” future that is an assimilation of 3 key platforms (Android, iOS and Windows) and 3 app architectures (native, hybrid and mobile Web using HTML5). This is important considering its complex balancing act in trading off many technical and nontechnical issues.
One of the most powerful tools that can play a key role in mobile app development in 2020, considering its ability to deliver apps across multiple platforms, especially for employee-facing situations when the highest quality of user experience isn’t essential. Besides being supported in most versions of smartphones and tablets, HTML5 when it comes to coding, complements but does not replace native code. So users should be ready to experience disappointing on poor-performance smartphones and slow network connections.
Advanced Mobile UX Design
Mobile UX design is going to play an exceptional role in mobile app development in 2020, as app developers by now have realized the flipside of poor user experience – one of the most common contributors to low app-store ratings. High-quality mobile app UXs is indispensable considering it directly impacts ROI or customer satisfaction.
High-Precision Location Sensing
Identifying an individual’s location in a precise area can be a key enabler for the delivery of highly relevant contextual information and services. You can find apps harnessing precise indoor location currently use technologies such as Wi-Fi, imaging, ultrasonic beacons and geomagnetism. This is crucial considering an increase in use of beacons (based on the low-energy Bluetooth Smart standard) in 2020.
Wearables or wearable apps are to be the most watched out for in 2020 as they fuel your healthcare sensors, smart jewelry, smart watches, display devices. The wearables industry is expected to grow into a multibillion-dollar market, and trends reflect at a sizable domination by sports and fitness sensors.
What Major Trends are Occurring in Mobile Apps?
Here are Top Mobile App Development Trends to Drive Business in 2020
App Security to be in focus
With over 75 percent of mobile apps facing basic security measures through 2019, it is also likely to be the prime focus in 2020. Even though platforms like Apple’s iOS 13 or Android 10.0 are already known for its high-end security features, developers have to ensure that the secure running of the apps, without negotiating the integrity of the platform.
Cloud-based Apps to be the flavor of the year
After playing a comprehensive role in mobile app development in 2029, cloud technology is all set to continue spreading its magic in 2020. One of the reasons for the success of cloud-based apps is that developers can keep the actual size of their mobile apps small; and secondly, cloud compatibility allows users to sync their apps across multiple devices.
Enterprise App will Receive More Traction
Studies predict enterprise apps to show more traction in 2020 over consumer apps, with almost 20 percent of global developers targeting this segment considering better ROI. It is also estimated that 35 percent of all large enterprises will have their own mobile app development platforms.
Mobile Banking and M-commerce
79% of smartphone users have made a purchase online using their mobile device in the last 6 months. Moreover, with the use of mobile phones to become as smart as using cards while shopping; analysts predict this trend to continue in the upcoming years – irrespective of whether it involves transferring money or shopping online. This means developers will focus more on developing mobile apps that can do transactions simply using credit cards.
The Internet of Things (IoT) is here!
With the IoT market expected to grow 31.72 percent (CAGR) between 2014 and 2019, the Internet of things is predicted to emerge more than just a buzzword in 2020. Thanks to the rising awareness of a ‘connected’ world, it is all set to take app development to the next stage. And the possibilities are even brighter with the World Economic Forum predicting “over 5 billion people will be connected to each other, across 50 billion things”.
Impact of 5G Wireless
Undoubtedly, 5G technology is going to be one of the top trends in mobile app development and will be of great significance in 2020 and beyond. One of the first things which comes to mind when we talk about the 5G network is speed; stated to be approximately 100 times faster than the 4G network.
There definitely is time for 5G to get in the groove this year but by year-end, we can expect to see a shift from currently used 4G services to the 5G wireless network. However, industry experts have been betting high on the 5G technology already.
This may sound new to some. Defining a Ricardian contract, it is a legal agreement which is agreed and signed upon by both of the parties involved in the contract. One can convert it into a machine-readable contract that also defines the intentions of the involved parties. This is especially good for blockchain development related to payment and financial transactions. One can easily hire mobile app developers who can help in design & development of such DApps or decentralized apps for mobile.
Just as the name suggests, Low code development basically eliminates the tedious work for a large amount of manual coding, eventually reducing the complexity of development. With Low-code platforms, developers can scale the applications as and when the application size and business grows. Some of the currently popular Low-code development tools are OutSystems, Appian, Google App Builder, Kissflow, Zoho Creator, etc. and they are gaining more popularity by the day.
Android Instant Apps
Back in 2016 Google launched Instant apps in order to make things more convenient for developers and users alike. They are nothing but native apps which function like websites and can attract people with their functionalities.
You can consider it as a trial for many apps that users can get access to without downloading them. Google Instant apps are available for the users in the Play Store where they can access the apps instantly sans the need to download. As of now, there are a limited number of Instant apps available in the Google Play Store. More apps are expected to go live in the coming months.
Some of the major benefits of these instant apps are that they are smaller in size, possess functionalities of a website, provide excellent user experience and do not use device memory.
Mobile Wallets on the Rise
With the rise in e-commerce and online banking, there has been a tremendous growth in the availability of online payments for customers. With the rise of Apple Pay and Google Wallet, customers have found themselves shifting gradually into m-commerce. On the other hand, Blockchain is entering into the mobile payments and powering the apps with more secured money transaction options for customers all over.
Previously, cash got replaced by the plastic money, and now it’s time for the plastic money to vanish. Welcome online payments.
Many tech giants like Samsung and Apple are working to build an enhanced scan and pay technique which will make money transactions and bill payments more convenient. They also want to enable the peer-to-peer money payment system with its own payment systems like Apple Pay.
Are you ready to take on the world?
Well, there is a lot of enthusiasm amongst mobile app developers regarding mobile application development trends in 2020 as innovative concepts, trending technologies and challenging platforms are opening up opportunities for creating enhanced applications.