Apple (AAPL) hosted its annual media event in Cupertino, California at Steve Jobs Theater at Apple Park. Cupertino-based giant unveiled its latest iPhone lineup, Apple Watches and an iPad, as well as provided the launch timing and pricing details for its new subscription services, Apple TV+ and Apple Arcade.

Improved computational photography, three cameras, new bionic chip, special-purpose engines for graphics and AI, the new flagship iPhone comes with a suite of new features. While iPhone is Apple’s biggest source of revenue, its dwindling sales are putting pressure on the tech giant to increase its services, including Apple Music, iCloud and Apple TV.

Older models will be cheaper

  • iPhone 8 will now start at $449
  • iPhone XR will cost $599


Apple announced the launch of three new iPhones on Tuesday. All three cameras don’t get a complete facelift and appear similar compared to their predecessors, but the colors and finishes look refined. However, Apple has added several new features to upgrade camera systems and allow for wide-angle photos. There are several new features that result in a longer battery life and faster performance than ever before.

iPhone 11

Image Courtesy: Apple

The new trio comes at the following prices:

  • iPhone 11: $699
  • iPhone 11 Pro: $999
  • iPhone 11 Pro Max: $1,099

iPhone 11 Pro and 11 Pro Max features

Color-wise, there’s a new midnight green color, refreshed space gray, refreshed silver, and a new gold finish. Apple is also promoting a wider dynamic range display called Super Retina XDR. As was rumored, it has a new triple camera system — a triangular array of lenses in a rectangular camera bump. Apple has added the ultra-wide lens on both iPhone 11 Pro and Pro Max, which is shown in the Camera app as a 0.5x button. User has to just zoom out to see more and take wider shots, from 0.5x to 2x. The ultra-wide has an f/2.4 aperture with a 120-degree field of view.

iPhone 11 Pro

Image Courtesy: Apple
  • Experience Triple-camera system combining cutting-edge technology with the simplicity of iPhone.
  • Capture up to four times more scene.
  • Beautiful images in extremely lower light.
  • Shoot the highest-quality video in a smartphone and edit with the same tools you love for photos.
  • Get expanded field of view with New Ultra Wide camera, for an impressive 4x optical zoom range.
  • iPhone 11 Pro lets to shoot 4K video with extended dynamic range and cinematic video stabilization — all at 60 fps.
  • New Night mode uses intelligent software and A13 Bionic to deliver low-light shots never before possible on iPhone
  • Slow-mo video mode for the front-facing camera

iPhone 11 Features

  • A13 Bionic chip
  • Faster Face ID unlocking
  • Dual camera system with a 12-megapixel lenses: wide and ultrawide
  • Camera night mode
  • 2x optical zoom
  • New portrait lighting in monochrome
  • 12-megapixel front-facing camera (up from 7 megapixels)
  • 4K video for both front and rear cameras
  • Slow-motion video for the selfie camera

Quick Comparison: Apple iPhone 11 Vs. iPhone 11 Pro Vs. iPhone 11 Pro Max

ModeliPhone 11 ProiPhone 11 Pro MaxiPhone 11
Body typeGlassGlassGlass
ColorsGold, Midnight Green, Silver, Space GrayGold, Midnight Green, Silver, Space GrayBlack, Green, Purple, White, Yellow, Product [Red]
Screen size (inches)5.806.506.10
Resolution1125×2436 pixels1242×2688 pixels828×1792 pixels
Pixels per inch (PPI)458458326
Processor makeApple A13 BionicApple A13 BionicApple A13 Bionic
Internal storage64GB64GB64GB
Expandable storageNoNoNo
12-megapixel (wide), 12-megapixel (ultra-wide), 12-megapixel (telephoto)12-megapixel (wide), 12-megapixel (ultra-wide), 12-megapixel (telephoto)12-megapixel (wide), 12-megapixel (ultra-wide)
Rear autofocusYesYesYes
Rear flashDual LEDDual LEDDual LED
Front camera12-megapixel (f/2.2)12-megapixel (f/2.2)12-megapixel (f/2.2)
Operating systemiOS 13iOS 13iOS 13
Wi-Fi standards supported802.11 a/b/g/n/ac/Yes802.11 a/b/g/n/ac/Yes802.11 a/b/g/n/ac/Yes
BluetoothYes, v 5.00Yes, v 5.00Yes, v 5.00
Face unlockYesYesYes
3D face recognitionYesYesYes
$999 (64GB), $1,149 (256GB), $1,349 (512GB)$1,099 (64GB), $1,249 (256GB), $1,449 (512GB)$699 (64GB), $749 (128GB), $849 (256GB)

Apple Watch

Apple Watch

Image Courtesy: Apple

Apple launched the new version of fitness wearable, the Apple Watch Series 5. Apple’s bestselling fitness wearables, Apple Watch 5 offers a suite of apps focusing on user fitness, biometrics and health research.

  • Available in Aluminum, stainless steel, titanium, or ceramic
  • Always-on Retina display while delivering all-day, 18-hour battery life as previous models.
  • Hundred watch faces and infinite ways to personalize. Several new bands, as well as a compass and optimized faces
  • Allows taking customization to new level with the option to select a case and pair any band in the Apple Watch Studio
  • Native compass
  • Get a quick read on your heart rate, or check your heart rhythm with the ECG app
  • Every cellular model has international emergency service calling across 150 countries, even without your iPhone
  • The GPS version starts at $399, while the cellular model costs $499
  • Series 5 will hit stores on September 20

Apple unveils 7th generation iPad

Apple unveils 7th generation iPad

Image Courtesy: Apple

Apple showed off its seventh generation iPad with its biggest display yet: a 10.2-inch Retina display. It is fast and high on performance.

  • Manufactured with 100% recycled aluminum
  • iPad supports a smart connector for keyboards and features more multitasking features.
  • Contains a mercury-free display and is Energy-Star compliant
  • Provides 10.2 inch retina display, 3.5 million pixels and A10 Fusion Chip
  • New Photos app lets you crop, rotate video and new features
  • Swipe up in the corner to grab a screenshot
  • Quickly switch between multiple apps and able to fan them out.
  • Pinch the screen and get a new floating keyboard.
  • Starts at $329 and an iPad for education is $299
  • It’s available for pre-order and will ship at the end of the month.

Apple TV and Arcade

Apple TV+ will be the cheapest television streaming service which will stream original content with the likes of Oprah and Jennifer Anniston, will cost $4.99 per month when it launches November 1. According to Tim Cook, Apple TV+ aims to “bring you the best stories from the most creative minds in television.”

Apple TV and Arcade

Image Courtesy: Apple

Dubbed by Tim Cook as “Truly big announcements”, Apple announced launch of Apple Arcade a new subscription service. It launches on September 19 and costs $4.99 a month.

  • Over 100 exclusive games playable on iPad, Mac and iPhone.
  • With a subscription fee, users can get access to every game and more added every month.
  • Available in 100 countries at launch
  • Company will roll a new Arcade tab in the App Store to house games for the subscription gaming service

Apple iOS 13 and iPadOS

If you are a leading iOS App development company, finally the wait is over with Apple revealing iOS 13 and iPadOS launch dates. Apple’s iOS 13 will be released on September 19, and users will be able to download the operating system update globally from that day. The latest version of Apple’s mobile OS will be available for the iPhone 6S and beyond, including the upcoming iPhone 11.

  • iOS 13 includes new features such as a dark mode
  • Tools for enhanced user privacy when creating new accounts on other apps
  • New editing tools and more in Photos app
  • Revamped Reminders app
  • Quick Path keyboard
  • Refined Maps app with new features
  • Siri gets a new voice
  • Memoji stickers expansion
  • Health app brings new useful features


Meanwhile, the new iPadOS, announced in June at Apple’s WWDC conference, will be available Sept. 30. iPadOS will include all the improvements coming to iOS 13, as well as new features and optimizations specific to the iPad, such as new multitasking abilities and user interface gestures. ioS developers can join the beta for iOS 13 and test out many of the new features.


At a time when Apple’s arch competitors are launching innovative products such as Samsung’s foldable smartphones and 5G devices; will the launch of new iPhone devices make up for lackluster sales? Well, only time will tell.

written by for Apple section(s).