Mobile Application Management

Mobile applications are changing the way we do business and transformed our lives. There is an app for virtually everything imaginable under the sun. While mobility has drastically improved productivity levels of employees, it has also created several challenges for IT organizations and administrators.

Mobile Device Management vs. Mobile Application Management

Many companies implemented Mobile Device Management (MDM) to ensure enterprise security. However, MDM controls smartphones and tablets, as well as requires passcode to keep sensitive data safe. With MDM, data can be wiped remotely in case device is stolen or lost. MDM also offers other features such as real-time monitoring and reporting.

However, in today’s scenario when the BYOD phenomenon is gaining momentum among users, MDM could come across as a heavy-handed approach. However, IT companies are now improvising their mobile strategy to include app development, deployment, as well as app security and management.

Mobile Application Management is fast gaining popularity. This approach offers control at granular levels. MAM gives IT admins the ability to manage apps specifically developed to work with a particular MAM product. In simple words, IT admin will be able to wipe off data from corporate email id without deleting personal pictures on the device.

Here is how MAM will help your business:

Data protection, regardless of device ownership

BYOD phenomenon is now a reality. However, the BYOD wave has brought new set of problems of securing corporate data on personal device of employees. MDM comes across as a very rigid and restrictive option. Employees feel intimidated with the fact that IT admins could restrict them from using their devices the way they want and threaten to wipe data whether personal or corporate. This approach does not work in favor of organizations.  In such scenario, organizations are relying on MAM solutions that help segregate personal and corporate data, allowing IT to completely retain control of corporate data while leaving personal apps and data alone.

Maintains User Privacy

MAM lets users personal data stay safe from the enterprise. Employees can be rest assured that corporate data does not mix with personal app data. Every organization needs to draw a line between preventing unauthorized while at the same time keeping users’ privacy intact. When apps and data can be managed independent of device-level controls, organizations will be able to gain the benefits of mobility.

Overcome the problem of multi-platform devices

The problem of abundance and diversity in mobile ecosystem could add to the woes of IT management.  Today’s mobile ecosystem is becoming increasingly fragmented, requiring strong support mechanism for multiple mobile operating systems. Whether it is Android, iOS or Windows, all operating systems have different security management capabilities which make it practically impossible to ensure consistent policies and procedure to control. MAM solutions solve this technical challenge by providing consistent security across diverse devices and conflicting operating systems within the enterprise.


In order to manage the generation-next enterprise mobile apps, IT will need to incorporate policies that need to be altered instantly based on user behavior and context. Mobile Application Management solution seems to be a step in the right direction, helping IT to consistently monitor employee app usage as updates and alerts. On the other hand, providing employees the freedom to use their own devices at work without the fear of giving up control of personal data will alleviate adoption of enterprise mobile apps to a new level. This approach will enhance productivity and fuel innovation by enabling employees become more creative in their roles.

Remember, device is not be-all and end-all solution, rather the mobile user and their productivity matters to improve bottom-line results.  That’s the reason mobile application management is a win-win situation for both employees and enterprise.

written by for Mobile section(s).