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Summary
A US consumer-tech brand migrated from Magento 1 EE to Magento 2 EE, moving infrastructure from AWS to Magento Cloud. The project handled a running store with 4,200+ daily orders and “millions” of records. Hidden Brains reduced third-party extensions by 50%, achieved 100% accurate data migration, improved site performance by 20%, lifted traffic by 15%, and optimized the codebase by 30%, all with zero timeline slippage. The build spans B2C, B2B, and a consumer specialty platform.
The shift in the eCommerce industry is mainly triggered by the changing patterns of consumer behaviour. This change in behaviour calls for the need to revolutionize business models – that deliver faster and better – so as to create dynamic experiences for the new digital consumer. Learn more about our Magento 2 migration case study to know how we transformed operations and overall customer experience.
Over the past decade, e-commerce has evolved from a mere transaction channel between buyer and merchant to an end-to-end solution connecting different stakeholders. This collaboration aims to help companies increase sales by offering online product recommendations and customers seeking personalized and highly contextual online experience that many retail sites offer.
Our client, one of the leading consumer technology companies, envisioned a shift to the latest digital business models. The company was looking for Magento 1 EE to Magento 2 EE (Adobe Commerce Cloud) migration and shift to Magento Cloud server.
Client
Our client is a leading and award-winning consumer tech accessories brand in the US. Considered an innovator in consumer technology/electronics and car/truck/motorcycle audio installation products and accessories, our client is committed to delivering superior quality, innovation, and excellent value combined with unmatched customer service.
Project Overview
Our client’s products are sold in more than 50 countries worldwide by a wide array of the most recognized names in retail. In a quest to take the eCommerce site performance to the next level, clients wanted to upgrade the platform from Magento 1 EE to Magento 2 EE (Adobe Commerce Cloud) and to shift the cloud infrastructure from AWS to Magento Cloud server.
Business Problems
- Migrate eCommerce platform from Magento 1 EE to Magento 2 EE
- Migrate cloud infrastructure from AWS to Magento Cloud server
- Running Platform with high volumes of orders and voluminous data for migration
- 4.200+ Daily Orders
- Millions of data to be Migrated
KEY Challenges
- High Expectations
- External Dependencies
- Huge Data
- Magento Cloud Experience
- Running Platform
- Many Extensions
- Security Expectations
- Performance Expectations
Hidden Brains Approach
Building a digitally robust brand
Hidden Brains team streamlined workflows with platform migration to Magento 2 Enterprise Edition (Adobe Commerce Cloud) and migrated cloud infrastructure from AWS to Magento Cloud server. Our team helped to efficiently move voluminous data and information for millions of transactions products, customers, and order data, store configurations, promotions, and more to Magento 2.
In order to leverage the power of Adobe Commerce (previously Magento) & its new approaches and technologies, we conducted detailed technical analysis on themes, customization, and extension to fit old data structures with millions of data into a new ones. Our goal was to provide our client with a seamless ability to create innovative shopping experiences and scale to new levels. We understood the level of customization to migrate from Magento 1 to Magento 2.
- Target Features: Extensive analysis of M2 Features to streamline the current business process
- Extensions Dependability: Aimed to reduce the number of extensions which numbered to 100+ extensions
- Database Migration: Detailed technical analysis to fit existing structure with millions of data into a new one
- Integrated Platform: Worked closely with third-parties with a solution approach
- Magento Cloud Setup: Working as a team with Magento Cloud experts for a scalable infrastructure
Platforms
- B2C (Business to consumer)
- B2B (Business to business)
- Consumer Special Platform
Features
- Manage Catalog & Products
- Advanced Analytics
- Intelligent Dashboards
- Integrated ERP
- ADA Compliant
- Advanced Search
- Inventory Tracking
- Landing Page Builder
- Customer Segmentation
- Loyalty Programs
- Targeted Promotions
KEY Results
- 0% : Slippage in expected timeline
- 50% : Reduction in third-party extensions dependency
- 100% : Accurate data migrations
- 20%: Improvement in performance
- 15%: Increase in traffic
- 30%: Optimization of the codebase
Frequently Asked Questions
Why migrate to Magento 2?
What about large data moves?
Plan schema mapping and phased migration; this case achieved 100% accurate migration.
Do extensions cause issues?
Yes, many add risk. Reducing extensions by ~50% improved stability.
What results can I expect?
Can it support B2B and B2C?
Yes. The solution serves B2C, B2B, and a specialty platform from one stack.
Conclusion
The migration delivered a faster, cleaner, more scalable commerce stack on Adobe Commerce Cloud. Cutting extension dependence by half, ensuring precise data moves, and improving performance and traffic created a sturdier base for growth. With Magento Cloud, the client can extend features, integrate ERP and analytics, and serve B2C and B2B channels from one platform while maintaining security and reliability. The case shows measurable wins and a future-ready path for complex retailers.
