Why Should You Use Magento For Ecommerce?

Magento is a strong ecommerce open source framework written in PHP. Among other names that are popular for development of ecommerce websites such as Drupal, WordPress and Joomla, Magento has emerged as the most preferred choice of audience.

WordPress or Magento? Pick Your Platform Wisely

WordPress may seem to be an easier choice with less coding work required. However, Magento is more flexible in terms of advanced customizations. While both of these are Content Management Systems (CMS), these frameworks make it simple to add, modify, and manage contents in the simplest way possible. Further, these platforms are SEO friendly and backed by a strong online support community.

While there are so many similarities, what sets these platforms apart is the difference in their core functionality. Magento is dedicated for ecommerce website development considering the kind of in-built features and functionalities offered.

On the other hand, WordPress is more of text-based and ideal for blogs. Though WordPress has variety of themes for ecommerce and business websites, the restrictions on customizations do not let you make the website as per your ideation completely. These are the possible reasons behind the surge of Magento ecommerce development services

Magento: A Promising Ecommerce Development Platform

If you are someone who hasn’t explored Magento yet, here’s a piece of information for you. This open source platform comes with an array of magnificent themes & templates. Magento framework makes it easier for professionals to work on secured ecommerce shopping cart development.

Why Magento has took over other technologies when it comes to ecommerce website development? Answer to this question lies in the following pointers:

1. Flexibility to set up the website as per business needs and preferences
2. Ability to manage multiple store through ‘multi-store management’ feature
3. Generation of up-to-date reports for analysis
4. SEO practices get noticed on websites developed on Magento framework
5. Mobile commerce becomes easy to implement with Magento
6. Magento makes it possible to create a fully customizable online store
7. Advanced functionality and systematic order management comes as an added bonus while working with Magento

Top Features of Magento eCommerce

Magento Catalog Management

Automate catalog management is the key to success on the online platform. With traditional medium such as excel, it is difficult to manage the details and constantly updation of the products. However, the Magento E-commerce platform offers advanced approach to manage the products with extensive features.

Supports Virtual Products

Offers an opportunity to the users to preview the products, with modifying the size, color and can replace the product with real-time destination also.

Effective Inventory Management

Magento platform offers a seamless inventory management procedure for the products. It helps to balance the warehouse and the products. The Magento Inventory Management feature is based on inventory control to streamline ordering and reduce wasted time.

Customer Loyalty

Magento customer loyalty feature helps to enhance the user experience and maintain long term relationships with customers. Magento customer rewards program offers several attractive rewarding schemes to the buyers which turns them into loyal customers.

How does Magento customer rewards work?

• Offer discount to customers on the purchase
• Manage Reward Points as per the customer order history
• Build automate vouchers and discounts for the customers as per their purchase or occasions
• Offers support for discount coupons for different customer groups

Secure check out Process

In the digital era, customers prefer to opt for the secure checkout process based on easy and faster payment. However, to meet with the customer demands, the Magento E-commerce website platform offers:

• Complete SSL security support
• Integration with Paypal and Authorize.net.
• One page checkout

User Profile

Magento offers easy to use based feature website e-commerce platform to the users. They don’t require any specific skills to use or understand the functionalities, however, users can easily manage their accounts without any hurdle.

Features for users

• Easy to manage the account dashboard
• With a simple click, users can preview their last orders, history, and status
• Options to save favorite products in the cart
• Users can receive Notification for upgraded products and on offers and sales
• Customers can reorder the products which help to save their time

Order Management

Magento E-commerce platform turns the process effortless as it offers assistance for the customers. Admin panel manages customers’ preferences offer full support from ordering to check out procedure.

• Update users via notifications, SMS, and email
• Create invoices
• Offer personalized customized features to the users
• Apply coupons and discounts as per the deals

Other Features

• Smoothly manage interactions between extensions using plug-ins and dependency injection software design patterns
• Offer Magento users to integrate with third-party platforms
• Supports multilingual feature
• Offer templates with fully customizable design
• User-friendly product display
• Integrate secure third party payment gateway

On a Concluding Note
Magento is an ideal choice for small, medium as well as enterprise as the websites based on this framework are highly scalable. Third-party extensions and plug-ins of Magento are sure to fulfill your business website requirements.

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Albert Smith

Albert Smith, Marketing Manager at Hidden Brains, drives brand growth with innovative strategies in web, mobile app, and software development.