Web Design Trends to Watch Out in 2022

The web world is changing at a rapid pace. What’s a trend today might be horribly outdated in a matter of a few months. With the year 2022, we are looking to embrace the future to seize new opportunities. What are the latest web design trends that will pop up in 2022 and which ones will fade out? Let’s check out trends.

Here are the latest 2022 trends in web design

The Use of Contrasting Colors

The use of contrasting colors can always do wonders for your website. Most website developers have adopted this strategy to attract significant customers. The combination of a light or a nude shade paired with a darker one helps in increasing the aesthetics of your website. After all, your website is not just for selling goods and services; they need to look good too.

Website developers have also considered following a black and white website layout that adds a vintage touch to the website, thereby attracting sufficient customers. Adding a grainy touch to your background can also help you reflect the colors better.

Gaussian Blur

Blurring the background to offer a single palette of several combined colors is one of the most innovative and new website design trends. Several websites have started to avoid portraying the image of a celebrity or a magnified picture of their product on the home page. Instead, they have started using Gaussian Blur to add to the aesthetics of their pages.

A Gaussian Blur page reflects the page contents better with a greater focus on the latter as the background is slightly blurred and out of focus. You can combine a Gaussian Blur with simple font texts to make your web page look simple yet beautiful.

Custom Cursors

Custom cursors are one of the most ignored yet innovative trends in website design. Through custom cursors, the website visitor is able to experience different cursors when they navigate the page. These cursors are different from the default browser cursor and add to the thrill of using your website.

For instance, the cursor can change into the shape of a pen on some websites, while in some it might change the color of the font you select with your cursor. Thus, these custom cursor web designs offer a psychedelic effect to the customers. These also help in understanding the option you choose on a website, thereby making your website more user-friendly. If you want to experiment with your website and implement a new website design trend, custom cursors might be the ones for you.

Smart Content Load

User experience is one of the most important factors for a website’s success. Most websites are slow because website designers incorporate a lot of graphics and third-party elements. The good news is that you can create a website that only contains what the user should see.

This technology has been used for many years by popular social networks. Adding them to your website development plan will help speed up the loading of your website. It also ensures that you create a website, saves resources and get a better return on your investment.

Dark Mode and Low Light Mode – UX Web Design Trends

This is another great design element to include in your plans for 2022. Many web designers don’t know what it can do to give clients the option to make design changes. If you are not convinced with this, this is one of the best features to improve your website user experience.

Make sure your web design has color palettes for light and dark modes. This ensures that switching from one mode to another does not affect the view. Users like to use apps and websites that give them such control. This is supported by most devices, which makes it a consideration.

Embedded Videos on Home Page Banner

Having a video on the home page of your website is one of the top web design trends for 2022. Hidden Brains’ web designers and developers have expertise in using videos when creating any new website or mobile application. They also take care of video length and loading time which does not affect the website speed and performance. The videos grab customer attention and help them understand your brand before they continue scrolling down the page. If you are planning to build a new website in 2022, consider using the video on your homepage.

Neumorphism

Neumorphism combines developments of flat design and skeuomorphism. Neumorphism, or soft UI, is a visual style that combines background colors, shapes, gradients, highlights, and shadows to ensure graphic intense buttons and switches.

Neumorphism infuses a feeling of freshness in-app user interface design, looks soft, as well as gives freedom to experiment. But keep in mind that it has to be carefully designed and implemented for usability. When combined with high contrast elements and typography, neumorphism makes UI design accessible and user-friendly.

Scroll Effects

Parallax scrolling created a buzz in 2022 and nearly after a decade, it continues with the buzz. Fast forward to today, scrolling continues to excite with zooming in or out of images, horizontal scrolling and implementing transitions across sections.

Vector Art

Vector art continues to gain momentum without sacrificing quality. On the other hand, load time also plays a role. The SVG format of vector files allows users to scale the visuals based on their needs while maintaining the quality of the original graphics.

Organic Design for Inspired Websites

Organic design is fast becoming a trend. Influenced by the powers of nature and the organic world around, organic design inspires the web world also. Very often websites are heavily focused on earthy colors, natural shapes, and organic textures.

3D Imagery to Create Depth

3D images will be extensively used in websites to add depth and create a greater sense of realism for a design. Three-dimensional imagery will continue to flourish in 2022.

Structured Navigation

Gone are mega menus, it is now about streamlined menus. After all, users are now reaching websites directly through search engine results and not via the homepage. Fewer navigation guides users to the path where you want users to engage, improving user experience.

Audio Experiences

Designing for voice will become a major aspect of enhancing the user journey and taking user experience to the next level. The best use case scenario for Audio experiences on the website will help overcome a language barrier because music can create a cohesive experience when it comes to web-based storytelling.

Flat Design Will Continue to Evolve

Flat design came into the limelight when the world bid adieu to gradients. Very often the gradient was eliminated by selecting one single color and applying it across the spectrum. It became the new norm when Apple dumped Skeuomorphism for the new flat design concept. However, not a great deal of thought was applied to this switch.

A new trend of semi-flat design aims to eliminate the problems that flat design created by integrating depth and dimension of subtle shadows, card/tile, and transitions to help users.

Material Design

Google launched the Material Design concept, an all-new style language that uses shadow effects, movement, and depth to create a more realistic design. The ‘card’ concept makes maximum use of white space, shadows, intentions, and motion to provide a layered approach to design.

With its minimalistic look, Material Design has a lot in common with flat design. However, It makes use of shadow to provide more depth when compared to flat design.

While material web design project seems limited to app design, Google announced Material Design Lite which is more suitable for websites. It uses Vanilla CSS, HTML, and JavaScript to add the look of Material Design to websites.

Microinteractions

Micro-interactions help users do several things such as communicating status or the result of an action. Microinteractions are small experiences that play a role in creating the final impression. While many consider Microinteractions as inconsequential, they are the future of design. Think about Microinteractions as building blocks to accomplishing a task, connecting different elements, and data feedback.

Each of these small interactions drives users to a path of more human-centered design. This concept transforms design in a more human-like manner and is a key to adoption and usability.

Illustration

Custom illustration combined with animation will infuse much-needed originality in websites. While there is no one-size-fits-all method or a proven formula to look different, proper implementation will require a great deal of planning. Storytelling is another way to stay original and connect with your target audience. This is a great way to showcase the product in use, as well as provide users with direct access to view the product details.

Typography

One of the most ignored aspects of the web continues to be typography. If done correctly, typography can infuse life into your site. While fonts can be downloaded from the web, customized typography can put a focus on your brand’s unique selling proposition.

Using retro fonts is one of the most common web design trends of 2022. We have often heard the old saying ‘Old is gold’, and there is no better evidence than this. Like several other things that were popular decades back, this style has made a comeback too.

However, this form of typography has not just replicated itself. Instead, new fonts have been developed with a retro pattern, adding a vintage touch to them. Retro designs are popularly used across different kinds of websites to catch the customers’ eye. If you are planning to add a different touch to your website, retro designs can do your job pretty well.

Cinemagraphs

Cinemagraphs, a moving image provide an element of elegance and style when integrated into your website. They are light on bandwidth and much more interactive compared to still images.

Rich Animations

Animations are now being used widely; taking the site’s interactivity to a whole new level and creating an intuitive user experience. However, you can’t go overboard with this method and simply push animation on any part of the site.

Large animations can be used as a primary interaction tool with the ability to create a deep impact on users with different types such as parallax scrolling and pop-up notifications. On the other hand, small-scale animations include spinners, hover tools, and loading bars.

A Caveat:

The new trends of web design and development services will enhance the customer experience. Don’t follow trends just for the sake of the bandwagon effect or because they look cool. Trends are popular techniques and additional ways to reach out to your target audience. However, make sure that it works for your users before actually implementing it.