Advantages of Augmented Reality and Virtual Reality for Businesses

Emerging technology, smart devices and wearables have blurred the barriers that exist between offline and digital world. Businesses across the globe are now embracing the power of emerging technologies to connect with customer. Due to the increasing use of social networking and mobile applications, customers now have access to information. This continuous access to uninterrupted information is crucial in shaping the hopes of savvy customer to get better products and services.

Augmented and Virtual realities are the emerging technologies helping companies take customer satisfaction to the next level.

Here is how augmented reality and virtual reality changing different industries:

Retail Industry

Augmented reality is changing the way we purchase goods in a phenomenal way. The differences between both online and offline store are getting faint. Augmented reality app provides users innumerable ways to try our different variations of products and eliminate the need to have all sizes on display.

With the power of Augmented reality retailers can expand a business beyond geographical boundaries without incurring major overheads such as real estate or additional manpower. This technology lets shoppers walk through virtual aisles.

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Training & Aftersales Solutions

Due to the very nature of augmented reality apps which is highly engaging, this technology can be used as a big boon for training and aftersales training solutions. This technology can help explain the most complex technical aspects in a matter of few seconds. Now educating customers with AR has been a relatively easy task.

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Real Estate

Real estate is one of the most competitive and client-centric industries. With augmented reality, you can take customer engagement ratio to a new high. Simply hold you iPhone and move around the device around your interested property which will enable you to walk around the property and check details such as colors of walls. You can easily move around the property and get real-time updates about price, sale status, contact information and virtual tours.

Here are the Advantages of Augmented Reality for businesses

Cost-Savings:

AR today is one of the most worthwhile ways to grow your business and overcome geographical barriers. And the best part is that you don’t to incur major costs such as real estate or additional manpower. This technology lets shoppers just walk through virtual aisles and tap on device screens to shop.

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Increase User Engagement Level:

Augmented reality could be used to trigger imagination and entice customers to try out your products. For instance Ikea lets users used image-recognition technology that identifies digital layer on the top of print catalog. Users simply need to scan catalog pages with a plus sign using their smart devices. This will let users see how to assemble products or place virtual furniture in their homes to determine if the furniture meets their needs.

Improve Brand Loyalty:

Augmented reality is not all about gimmicks or just driving sales. It is one of the most effective ways to simplify and explain the most complex functional aspect of products. Several businesses are helping customers understand how to use, install products or solve glitches at home.

Benefits of Virtual Reality for Business:

According to Wikipedia, “Virtual reality or virtual realities (VR) is a technology that replicates an environment, real or imagined and simulates a user’s physical presence and environment to allow for user interaction. Virtual realities artificially create sensory experience, which can include sight, touch, hearing, and smell.” Platforms like Deovr enhance this experience by providing immersive VR content, making virtual interactions even more engaging and realistic.

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• • Virtual Trial Rooms:

    Let’s showcase products in virtual showrooms without using too much space.

  • Interactive Marketing:

    Virtual Reality also spearheads companies to promote products by a blend of photography and technology leading to interactivity.

  • Branding:

    VR technology is helpful for e-commerce companies as it could be utilized for branding and aggressive marketing.

  • 3D vision:

    3D vision of the product improves customer satisfaction and loyalty and increases the profit margin for the companies.

Below articles may interest you:

• • How Internet of Things (IoT) changes everything?
  • Internet of Things in Business – More than a Buzzword!

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Albert Smith

Albert Smith, Marketing Manager at Hidden Brains, drives brand growth with innovative strategies in web, mobile app, and software development.