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UI/UX Design Principles

When it comes to start-up, problems generally seem simple and might get immediately solved by designing a new screen or adding an icon. If you are focused on solving user’s problems, it is important to align with users’ journeys and needs. This is one of the most important fundamental UI/UX design principles.

However, when it comes to UI/UX design services, coordinating the UX design process very often requires time and resources which are pretty hard to find.

Time is of the essence. It is important to come up with a solution without compromising quality. Hence, it is important to execute a design process that is agile, fluid, and dynamic.

Here are UI/UX Design Principles and Best Practices

Discovery & Evaluation

When it comes to UI/UX, it is crucial to gauge the problem sets required in the forthcoming phases encompassing ideation and execution. This phase forms the groundwork for a strong foundation. It is all about trying to evaluate concepts.

  • Identify who is facing this problem
  • When does this problem arise
  • Why do we need to solve this problem
  • What is the impact of this problem
  • Any prior story to this problem

Depending on the nature of the problem, resources in hand, and time constraints, choose the method to know the problem better.

  • Stakeholders and user interviews
  • Consulting matter experts
  • Brainstorming
  • Observing Users
  • Reviewing case studies
  • And there’s more where those came from

Defining Ideas & Gathering Data

With all the data, it now comes to merging ideas and thoughts compared to the previous data-gathering phase. It is important to know about all the problems and use the gathered information.

Here are simple steps to follow

  • Create an outline of features of the ideas for discussion with members of the team in the organization.
  • Brainstorm and discuss these solutions based on different perspectives to understand any inconsistencies.
  • Refine, repeat and improvise the step based on the feedback received in these sessions.
  • Work and plan on different solutions as deliverables for this phase.

Developing Ideas

Now that you are equipped with all relevant research, evaluation, brainstorming, it is now about taking steps towards working on the ideas as solutions and verifying for the context.

Now comes the phase of developing ideas in a more seemingly cohesive visual form for stakeholders and other team members to evaluate their importance. When it comes to UI, it is important to deliver the aesthetic appeal revolving around the design principles. While developing these designs, consider all the scenarios you got from the discovery phase.

Make the Information architecture apt for scalability

Information architecture holds the key to information sharing. The more code you write, it will be difficult to make changes and revamp the structure. In such a scenario, it is important to opt for flexible information architecture for a dynamic startup.

If you want the project to grow without errors, it is important to nurture it in a balanced way, without giving preference to only one aspect of the task.

Information architecture should not only focus on scalability but also allow users to move backward or forward easily. It is important to guide users with breadcrumbs for complex navigation, provide back buttons or avoid hidden menus.

Visualize benefits for customers

As of now, show clients the genuine outcome at each progression of utilizing the application or administration. Individuals would prefer not to manage your application, they need the outcome at this very moment. On the off chance that the client doesn’t see the outcome in the initial 15 minutes of utilizing the stage, he will leave, and a furious audit will compose that you are a trickster.

By effectively featuring key functionality, a UX architect can assist clients with understanding their advantages and leverage each of the features of your compelling product. Along these lines, clients will be associated with the way toward dominating another instrument to accomplish objectives. Thus, they will be prepared to pay for your item expecting that the outcome will keep on being visual and better than that of contenders.

Give visual cues to users that facilitate easy navigation with reference points across the interface to seamless navigation. Never leave users guessing or wondering which screen he is or how he landed on the screen. Instead, users should be provided with cues or power of predictability to help predict the result of an action.

Accessibility for All

In the new era, it is all about making designs accessible to everyone. This fundamental UI/UX principle includes putting everyone to use, including people with disabilities. Putting accessibility at the crux of your design process is important as it will provide users a great experience. Furthermore, there are many regulations requiring equal access.

Color is an element that gives your site, product, or application a unique identity. However, some users can’t see the full range of colors, but many people can only see a limited range of colors.

When designing interfaces, it’s better to avoid using color to convey information. In case you want to convey information in the interface, you should use other cues for information sharing especially for those who cannot see the colors.

Accommodate Users

The key to UX is the ability of different users with varied backgrounds and expertise levels to interact with the product, site, or application with equal ease. Whether it is a newbie user or an expert, it is essential to match the needs of all users.

For instance, adding features like onboarding videos or explanations for novice users ( however, make sure that experienced users can easily skip this part).

Upon gaining familiarity with the product, provide shortcuts for commonly used actions. In addition, provide shortcuts to experienced users.


As technology and user requirements are evolving at a rapid pace. As a result, best practices will rapidly fluctuate, but adhering to these UI/UX design principles regardless of this evolving field will keep you at the forefront of change and create delightful experiences for your users.

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