How Augmented Reality in Retail Industry Boosts the Sales?

Trending Technology AR VR Retail IT Solutions

Posted on 18 Apr 2024 11 min read Share On:

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Blog Summary: Augmented Reality in the retail industry is changing all business strategies and allowing you to deliver tailored shopping experiences to customers by offering Virtual Try-ons, Virtual color-matching, Space Optimization, enhancing customer engagement, and more. The prime aim of incorporating these emerging technologies into your retail business is to drastically transform the customer retention rate and able to boost sales. With an instant try-on experience, users can make quick buying decisions which ultimately reduces the cart abandon rate. Let’s learn with this blog how implementing this improved strategy will help you enhance your business sales and enable you to stand in the competitive market.

Is Augmented Reality in retail industry setting a new trend and redefining the shopping experience? Undoubtedly, yes!

Customers are finding AR-driven online stores more engaging, convenient, and appealing to shop than traditional shops. The use of technology in retailing mobile apps is already reshaping the retailing business but the integration of Augmented Reality in Ecommerce is taking the product interaction game to the next level.

Wondering why?

When it comes to shopping- customers always look for easy, quick, and smart ways of buying things. Augmented Reality in Retail is swiftly revolutionizing the shopping process and allowing customers to interact, customize, and engage with the products.

By seamlessly integrating virtual elements into the real world, AR enables businesses to provide interactive representations of their products, delivering immersive experiences that resonate with consumers on another level.

With the virtual experience of the product, customers can make quick decisions, and it overall reduces the cart abandon rate. And Nike’s WebAR is the perfect example of understanding how Augmented Reality is enhancing customer engagement and establishing trust.

Any businesses looking for ways to increase customer engagement, upscale business sales, and overall customer satisfaction can choose top AR-based Retail app development services with Hidden Brains.

Retail brands have started to recognize the importance of AR technology even before the pandemic. They have adopted a strategic transformation based on implementing intelligent technologies that offer a unique user experience. If you are still doubting the decision then take a look at the market overview.

Important Market Facts and Stats Related to Using Augmented Reality in Retail

In the ever-evolving world of retail, Augmented Reality seems to be a groundbreaking technology that has brought a strong wave in the industry. Just imagine you are virtually walking into the store with a personalized product list, virtually trying on clothes, and effortlessly able to navigate the store. Doesn’t it sound far more convenient than exploring the mall physically and finding things?

Let’s take a market overview…

Source: threekit

Retailers can maximize their sales by using WebAR as it allows customers to better visualize the product.
Choosing Augmented Reality in retail apps can lead to a 17% increase in the customer purchase decision.
It is projected that by 2025, AR in retail will be worth $12 billion.
40% of customers are willing to pay more if they can experience the product through Augmented Reality.
And only 1% of retailers say that they are using AR technology in mobile apps.
Up to 70% of customers already expecting a retail store using any sort of technology Augmented or Virtual Reality in the Shopping process.

With these figures, it is fair enough to say that Augmented Reality has proved its potential in the Retail industry and influencing customers to buy products without doubting their decision. This is the reason that the demand to hire mobile app developers in India for customizing ecommerce apps with AR and VR capabilities is surging.

How Augmented Reality Is Transforming the Landscape of Retail Industry?

With so much advancement in online stores, they have become far more organized and easily accessible across the world as compared to traditional markets that still exhibit loopholes.

If you are still denying partnering with the top web app development companies, then you might keep chasing these challenges.

Physical presence and costly setup
Fixed operating hours
Potential for stock shortages
Lack of immersive experiences
Sales heavily dependent on staff skills
Limited customization options

That’s where Augmented Reality comes in and takes over the things in the retail industry by offering immersive experiences. Let’s get into the use cases of augmented reality in retail to understand how it is transforming the industry.

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Top Engaging Ways Retailers and Brands Are Using AR in Retail

1. Virtual Fitting Rooms

Improving Customer Satisfaction and Reducing Product Returns!

When it comes to buying clothes online, a major segment of customers are chasing with the size and style issues. Especially in the clothing category, this is the major challenge that retailers are chasing. But AR in retail, allows customers to virtually visualize the product on them and make them understand how it exactly looks in real time on their own unique body.

Leading brands like Gucci, ASOS, and Knix have integrated AR-based virtual fitting rooms and find that it helps customers to identify the right size and style without having to visit the physical store.

2. Optimizing Warehouses with Smart Navigations

Increasing Operational Efficiency and Mindfully Maximizing Warehouse Spaces!

There are no retail or ecommerce brands that are working without inventory. To meet the orders on time, retail and leading brands have to manage enough stock in their warehouse. But the real challenge arises when you have to manage the stock in a limited space.

This is where retailers can combine Augmented Reality with technologies like SAP and Vuzix, that optimize space utilization and inventory management.

AR enables efficient navigation within large warehouse spaces, helping managers locate inventory items quickly and accurately. By overlaying digital information onto the physical environment by wearing the smart glasses like Vuzix, workers can access real-time data from SAP systems at the same time and be able to identify the loopholes of the area. Moreover, this practice can help in streamlining workflows and improving productivity.

This integration of AR technology not only maximizes warehouse space but also enhances operational efficiency, ultimately leading to cost savings and improved inventory management processes.

Read More: A Complete Guide To Warehouse Inventory Management Solution

3. Color Matching

Enabling to Choose the Perfect Color For Surrounding With AR!

Color matching is another challenge that customers come across while shopping for furniture, wallpapers, wall paint colors, lipsticks, or foundations. Even with the product in hand, accurately envisioning the color can be tricky.

This is where we recommend such brands hire a web app development company in India that uses Augmented Reality (AR) and allows customers to virtually apply paint or lipstick over a photo to get the exact look in real-time.

For example, the Dulux Visualizer app has simplified the process of selecting the perfect wall color for homes. With AR, customers can make confident choices, ensuring their selections align seamlessly with their preferences and surroundings.

4. Virtual Try-Ons

Try Before You Buy and Wear a Perfect Look with AR!

Magnify the customer shopping experience with Virtual try-ons using AR technology in retail. This particularly proves excellent in the case of buying accessories like eyeglasses and hats.

Industry-leading brands like Warby Parker and LensKart have embraced this trend and offer AR-enabled apps that allow shoppers to upload a selfie and instantly see how different eyeglass styles and sizes look on them.

This seamless integration of AR technology enables customers to make confident purchasing decisions by adding favored products to their cart in real time.

By eliminating uncertainty and enhancing convenience, virtual try-ons empower customers to make informed choices while shopping online.

5. Encouraging Brand Engagement

Boost Sales and Fostering Customer Loyalty!

In this competitive world, seeking customer attention and keeping them engaged on your platform is one of the most challenging jobs for retailers. By providing entertaining and interactive experiences while browsing products, brands can effectively capture and retain shoppers’ interest.

And, Starbucks is at the forefront of adopting AR in apps to offer tailored experiences. It not only keeps them engaged but also adds convenience through a simple scan of their cups using smartphones. Starbucks customers can unlock animated scenes, adding an element of fun and interactivity to their coffee-drinking experience.

Chasing with a low conversion rate?

Integrate AR in Retail to Overall enhance user experience!

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Conclusion: How Do Hidden Brains Can Help You Integrate Augmented Reality in Retail Apps?

Hopefully, with this blog, you have learned how Augmented Reality in Retail is empowering brands and allowing them to transform their overall business strategy to boost customer engagement, maximize sales, and reduce product returns. If you are all set to be a part of this transformative journey then it is worth hiring a mobile app developer in India that help you gain a competitive edge.

Hidden Brains, as a top retail app de v elopment company in India, has empowered many startups, SMEs, and enterprises with aesthetically appealing and progressive retail apps integrated with AR and VR functionalities. If you are interested in creating a long-term yet sustainable business strategy that how AR technology in Retail sector can help you improve ROI, then contact us.

FAQs

Explore our FAQs section to learn more about using Augmented Reality in Retail industry and get all your questions answered.

Why Augmented Reality in Retail is Becoming Important?

By virtually mapping the images to real-life pictures, Augmented Reality (AR) is changing how we shop, online and in stores. If you fall behind, you risk losing customers to competitors who are using AR effectively.

AR lets customers try on clothes virtually and customize products in real-time. It helps them make faster, smarter decisions. Embracing AR in retail boosts engagement and sales, showing you’re committed to innovation and great customer experiences. So, can you afford to be left behind?

How Augmented Reality in Online Retail Web Store Impacts the Traditional Store?

Have you observed the changed scenario at public shopping places? The space that was initially filled with people busy exploring different options in clothing, accessories, furniture, and decor items is now comparatively less crowded. Have people changed their preferences to shop for these items?

It is noticed that people are more inclined towards online shopping and prefer it more other visit physical outlets. Several factors are responsible for the doomed situation of physical retail, some of which are as mentioned below:

– Lack of interactivity
– Less engagement with shoppers
– Long waiting queues at billing counters

Augmented reality technology when used in the retail industry addresses most of these issues. For example, let’s consider improving a simple clothing store through the use of an AR app:

– Shoppers with AR apps enter the store and explore different options.
While the salesperson is busy with another customer, the shopper scans the selected product through the AR app to get a detailed description of the product.

– If the shopper has selected a particular pair of jeans and added them to the cart, an AR app empowered with AI capabilities suggests the matching t-shirt corresponding to the selected jeans.
– If the shopper wants to explore the suggested matching top, the AR app guides the user to the exact location inside the store where that t-shirt could be found.
– The AR app also allows users to make payments through the app from a secured payment gateway or mobile wallet. This saves time of waiting in long queues and walking out of the store with the purchased products.

Physical stores feel much more alive and interactive when accompanied by Augmented Reality technology.

Why Using Augmented Reality In Ecommerce is Profitable?

Many Ecommerce stores are all set to embrace new technologies. They have realized, that choosing to integrate Augmented Reality into their business has no more remained a choice, its become a need of customers.

And with close monitoring of challenges associated with online shopping shoppers struggle to gauge the size, appearance, and suitability of products in real-world settings. And AR has made it possible and allowed ecommerce businesses to maximize their sales by 200%.

These augmented images overlayed in real-world settings eliminate guesswork and errors, particularly useful for buying furniture, clothes, accessories, and even eyeglasses online. Features like ‘Virtual Try On’ are gaining popularity, providing transparency and making online shopping more personalized and enjoyable than ever before. AR’s goal is to make the shopping experience more engaging and satisfying, moving beyond traditional methods.

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Albert Smith

Albert Smith, a seasoned Marketing Manager, brings expertise in strategizing and executing innovative marketing campaigns at Hidden Brains. With a keen eye for industry trends, Albert is dedicated to driving brand visibility and success in the ever-evolving tech landscape. His passion lies in leveraging marketing strategies to showcase Hidden Brains' excellence in web, mobile app, and software development.