How Augmented Reality in Retail Industry Boosts the Sales?

Augmented Reality in the retail industry is changing all business strategies and allowing you to deliver tailored shopping experiences to customers by offering Virtual Try-ons, Virtual color-matching, Space Optimization, enhancing customer engagement, and more. The prime aim of incorporating these emerging technologies into your retail business is to drastically transform the customer retention rate and able to boost sales.

With an instant try-on experience, users can make quick buying decisions which ultimately reduces the cart abandon rate. Let’s learn with this blog how implementing this improved strategy will help you enhance your business sales and enable you to stand in the competitive market.

Is Augmented Reality in retail industry setting a new trend and redefining the shopping experience? Undoubtedly, yes!

Customers are finding AR-driven online stores more engaging, convenient, and appealing to shop than traditional shops. The use of technology in retailing mobile apps is already reshaping the retailing business but the integration of Augmented Reality in eCommerce is taking the product interaction game to the next level. 

Wondering why?

When it comes to shopping- customers always look for easy, quick, and smart ways of buying things. Augmented Reality in Retail is swiftly revolutionizing the shopping process and allowing customers to interact, customize, and engage with the products. 

By seamlessly integrating virtual elements into the real world, AR enables businesses to provide interactive representations of their products, delivering immersive experiences that resonate with consumers on another level.

With the virtual experience of the product, customers can make quick decisions, and it overall reduces the cart abandon rate. And Nike’s WebAR is the perfect example of understanding how Augmented Reality is enhancing customer engagement and establishing trust. 

Any businesses looking for ways to increase customer engagement, upscale business sales, and overall customer satisfaction can choose top AR-based Retail app development services with Hidden Brains. 

Retail brands have started to recognize the importance of AR technology even before the pandemic. They have adopted a strategic transformation based on implementing intelligent technologies that offer a unique user experience. If you are still doubting the decision then take a look at the market overview.

Important Market Facts and Stats Related to Using Augmented Reality in Retail

In the ever-evolving world of retail, Augmented Reality seems to be a groundbreaking technology that has brought a strong wave in the industry. Just imagine you are virtually walking into the store with a personalized product list, virtually trying on clothes, and effortlessly able to navigate the store. Doesn’t it sound far more convenient than exploring the mall physically and finding things?

Let’s take a market overview… 

Source: threekit

• Retailers can maximize their sales by using WebAR as it allows customers to better visualize the product.
• Choosing Augmented Reality in retail apps can lead to a 17% increase in the customer purchase decision.
• It is projected that by 2025, AR in retail will be worth $12 billion.
• 40% of customers are willing to pay more if they can experience the product through Augmented Reality.
• And only 1% of retailers say that they are using AR technology in mobile apps.
• Up to 70% of customers already expecting a retail store using any sort of technology Augmented or Virtual Reality in the Shopping process. 

With these figures, it is fair enough to say that Augmented Reality has proved its potential in the Retail industry and influencing customers to buy products without doubting their decision. This is the reason that the demand to hire mobile app developers in USA for customizing ecommerce apps with AR and VR capabilities is surging. 

How Augmented Reality Is Transforming the Landscape of Retail Industry?

With so much advancement in online stores, they have become far more organized and easily accessible across the world as compared to traditional markets that still exhibit loopholes. 

If you are still denying partnering with the top web app development companies, then you might keep chasing these challenges.

• Physical presence and costly setup
• Fixed operating hours
• Potential for stock shortages
• Lack of immersive experiences
• Sales heavily dependent on staff skills
• Limited customization options

That’s where Augmented Reality comes in and takes over the things in the retail industry by offering immersive experiences. Let’s get into the use cases of augmented reality in retail to understand how it is transforming the industry.

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Top Engaging Ways Retailers and Brands Are Using AR in Retail

1. Virtual Fitting Rooms

 Improving Customer Satisfaction and Reducing Product Returns!

When it comes to buying clothes online, a major segment of customers are chasing with the size and style issues. Especially in the clothing category, this is the major challenge that retailers are chasing. But AR in retail, allows customers to virtually visualize the product on them and make them understand how it exactly looks in real time on their own unique body.

Leading brands like Gucci, ASOS, and Knix have integrated AR-based virtual fitting rooms and find that it helps customers to identify the right size and style without having to visit the physical store.

2. Optimizing Warehouses with Smart Navigations

Increasing Operational Efficiency and Mindfully Maximizing Warehouse Spaces!

There are no retail or ecommerce brands that are working without inventory. To meet the orders on time, retail and leading brands have to manage enough stock in their warehouse. But the real challenge arises when you have to manage the stock in a limited space.

This is where retailers can combine Augmented Reality with technologies like SAP and Vuzix, that optimize space utilization and inventory management. 

AR enables efficient navigation within large warehouse spaces, helping managers locate inventory items quickly and accurately. By overlaying digital information onto the physical environment by wearing the smart glasses like Vuzix, workers can access real-time data from SAP systems at the same time and be able to identify the loopholes of the area. Moreover, this practice can help in streamlining workflows and improving productivity. 

This integration of AR technology not only maximizes warehouse space but also enhances operational efficiency, ultimately leading to cost savings and improved inventory management processes.

Read More: A Complete Guide To Warehouse Inventory Management Solution

3. Color Matching

Enabling to Choose the Perfect Color For Surrounding With AR!

Color matching is another challenge that customers come across while shopping for furniture, wallpapers, wall paint colors, lipsticks, or foundations. Even with the product in hand, accurately envisioning the color can be tricky. 

This is where we recommend such brands hire a web app development company in USA that uses Augmented Reality (AR) and allows customers to virtually apply paint or lipstick over a photo to get the exact look in real-time. 

For example, the Dulux Visualizer app has simplified the process of selecting the perfect wall color for homes. With AR, customers can make confident choices, ensuring their selections align seamlessly with their preferences and surroundings.

4. Virtual Try-Ons

Try Before You Buy and Wear a Perfect Look with AR!

Magnify the customer shopping experience with Virtual try-ons using AR technology in retail. This particularly proves excellent in the case of buying accessories like eyeglasses and hats. 

Industry-leading brands like Warby Parker and LensKart have embraced this trend and offer AR-enabled apps that allow shoppers to upload a selfie and instantly see how different eyeglass styles and sizes look on them. 

This seamless integration of AR technology enables customers to make confident purchasing decisions by adding favored products to their cart in real time. 

By eliminating uncertainty and enhancing convenience, virtual try-ons empower customers to make informed choices while shopping online.

5. Encouraging Brand Engagement

Boost Sales and Fostering Customer Loyalty!

In this competitive world, seeking customer attention and keeping them engaged on your platform is one of the most challenging jobs for retailers. By providing entertaining and interactive experiences while browsing products, brands can effectively capture and retain shoppers’ interest.

And, Starbucks is at the forefront of adopting AR in apps to offer tailored experiences. It not only keeps them engaged but also adds convenience through a simple scan of their cups using smartphones. Starbucks customers can unlock animated scenes, adding an element of fun and interactivity to their coffee-drinking experience.

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Conclusion: How Do Hidden Brains Can Help You Integrate Augmented Reality in Retail Apps?

Hopefully, with this blog, you have learned how Augmented Reality in Retail is empowering brands and allowing them to transform their overall business strategy to boost customer engagement, maximize sales, and reduce product returns. If you are all set to be a part of this transformative journey then it is worth hiring a mobile app developer in USA that help you gain a competitive edge. 

Hidden Brains, as a top retail app development company in USA, has empowered many startups, SMEs, and enterprises with aesthetically appealing and progressive retail apps integrated with AR and VR functionalities. If you are interested in creating a long-term yet sustainable business strategy that how AR technology in Retail sector can help you improve ROI, then contact us. 

FAQs

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