Software Development Company in USASoftware Development Company in USA

Digital Revamp of Cymax
Leading eCommerce and
Logistics Services

Client Overview

Cymax Group Technologies has been a leader in online retail since its inception as a dropshipping pioneer in 2004. As the company evolved to offer end-to-end eCommerce technology and logistics, its legacy platform fell short in growth with demanding customers, a huge inventory of products, and multiple vendors. This called for a better upgradation and refurbishing of platforms that supported third-party integration, new features, and better-performing stores.

Project Name

Cymax Group Technologies

Domain - Industry

eCommerce technology &
Logistics services

Country

US and Canada

Engagement Model

Hire Project-based

Business Challenges  With Their Legacy System

Despite the large customer base of Cymax and strong platform growth, the business suffered due to legacy systems that limited more opportunities and performance. Growing maintenance needs and demand to integrate more functionalities called for a comprehensive upgrade, which was addressed in their newer version.

Downtime

Complex Functionalities

Monolithic Architecture

Vulnerabilities and Security Risks

Inability to Keep Up With Modern Browsers

Data Incompatibility

Integrating Third-Party Solutions

Slow and Outdated Features

Maintenance Burden

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Hidden Brains' Approach to Redefining the eCommerce Platform

The client chose the ‘hire dedicated developer’ engagement model to build their business and scale as they go. Our team of UI/UX designers, Microsoft experts, architects, frontend developers, API integration specialists, cloud architects, content managers, QA engineers, and backend developers. From the initial phase of discovery through understanding, collaboration, and delivery, our team aligned with clients' perspectives and delivered their goals.

Discovery 
Phase

We began by deeply understanding the project needs, aligning with tech and resources, while laying a solid foundation for a tailored, results-driven solution.

Stakeholder 
Consultation

Collaborating with stakeholders ensured clear alignment on objectives, timelines, and milestones for seamless project execution.

Technology Stack 
Selection

We chose a robust, scalable tech stack, combining .NET Core, SQL, and Elastic Path APIs to power a future-proof eCommerce platform

Solution 
Design

We addressed critical pain points for upgrading solutions like optimizing content management, boosting system performance, and more.

CI/CD Pipeline 
Integration

By integrating CI/CD, we ensured continuous deployment, fostering an agile, efficient development process and faster time-to-market.

Security-first 
Mindset

Implementing security was the need of the hour. With eCommerce exploding with threats and vulnerabilities, it needed a better environment.

Comprehensive 
Testing Strategy

Manual and Automated rigorous testing with intricacies across all stages ensures the delivery of flawless solutions.

Technology 
Evolution Plan

We gave out the plan and future-proof strategy, defining ins and outs, so that the platform scales as per demand.

Our Contributions to Cymax That Sparked Success

The overall solution delivered significant benefits, requiring less maintenance while being upgraded with the latest technology.
Our Microsoft developers collaborated with the client's team to create a more efficient and higher-performing cross-platform solution.

Migrated from the outdated ASP.NET framework to modern Microsoft technologies like .NET Core to overhaul the system architecture, improve performance, scalability, and cross-platform compatibility, all while minimizing downtime and risk during the transition.
Revamped the platform to make it more intuitive with a better mobile experience, a modern interface, and improved performance. This ensures an optimal experience for users and creates an engaging journey across all touchpoints.
Integrated Elastic Path's FEaaS seamlessly into the platform, ensuring that core features remained intact while allowing for easy integration with existing marketplaces. This smooth migration minimized disruption, preserving operational continuity.
Implemented an agile development and deployment approach, enabling quick iterations and continuous improvements. By integrating a CI/CD pipeline, we streamlined development processes and ensured rapid, efficient delivery of new features and updates.
Leveraged Elastic Path’s FEaaS to optimize content management, simplifying the handling of content modules and ensuring a cleaner, more organized system. This made content management more efficient and improved overall platform usability.
Tailored the platform to cater to diverse user roles within the B2B ecosystem, ensuring each user had a personalized, intuitive interface. This customization aligned the platform’s functionality with specific business needs, enhancing user satisfaction.
Developed and executed a meticulous migration plan to transition from the legacy ASP.NET system to modern technologies. By reconfiguring code effectively, we ensured a seamless migration, minimizing disruptions and retaining key system functionalities.
Adopted Azure’s cloud infrastructure to build a scalable and reliable environment, enhancing system performance and ensuring seamless scalability for future enhancements. This strategy laid the groundwork for continued growth and innovation.
Prioritized continuous collaboration with the client through regular feedback loops, ensuring their insights guided the development process. This approach allowed for real-time adjustments and enhancements, ensuring the platform met client expectations at every stage.

Key Feature We Delivered

We have helped the eCommerce platform make significant improvements and a major digital transformation with amazing features and upgrades.

Modernized User
Experience

Seamless Integration with
Marketplaces

Enhanced Content
Management

Agile and Scalable
Architecture

User-centric Tailoring for
Four Distinct User Types

Efficient Azure Cloud
Infrastructure

Responsive Design Across
Devices

Optimized Business
Processes

Data Consistency and
Accuracy

Strategic CI/CD
Implementation

Results and Value We Brought to Cymax

In partnership with Cymax, Hidden Brains deployed a dedicated team of 25 experts, leading to a revolutionary shift in the B2B eCommerce landscape. Implementing the Cymax platform has significantly optimized resource management and business operations.

80%Increase

User
Satisfaction Surge

68%Growth in Client Base

Strategic
Market Expansion

76%Enhancement

Code Quality
Excellence

85%Improvement

System Stability
Reinforcement

89%Uplift

Enterprise-centric
Transformation

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Connect with Our Team
  • Govind Chhawchharia - Team Member
  • Parmesh Shah - Team Member
  • Chirag Patel - Team Member
  • Ankit Budhia - Team Member

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