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TechLink Empowering Efficiency

TechLink is a sophisticated eCommerce solution that operates under a white-label model, offering a comprehensive platform for selling heavy equipment parts online.

Techlink Banner Heavy Equipment
500
Top-tier Brands
1B+
Parts Available
20+
Countries

Introduction

  • Client Name

    TechLink

  • Industry

    eCommerce

  • Solution

    White Label Marketplace

  • Platform

    Web

  • Technology

    Angular

  • Language

    Multilingual

  • Country

    USA

TechLink is an innovative technology platform designed for the construction equipment industry. It provides aseamless digital solution that connects equipment owners, manufacturers, dealers, and rental companies within a unified ecosystem. This cutting-edge platform streamlines equipment maintenance, repair, and parts procurement processes, ensuring optimal equipment uptime and efficient fleet management. With TechLink, users gain access to a centralized database of equipment parts and service information, making it easier than ever to identify, order, and receive the right parts for their machines.

TechLink is a sophisticated eCommerce solution that operates under a white-label model, offering a comprehensive platform for selling heavy equipment parts online. The system curates equipment data from more than 500 top-tier brands and seamlessly integrates it into its structure, resulting in over 1 billion part options available to selling companies.

These companies can create and personalize their websites, effectively managing their equipment and parts offerings within the platform. They can handpick which brands to showcase and choose the products they wish to list for online sales. Using TechLink, these selling companies can provide customers with a smooth and hassle-free shopping experience, secure payment options, and streamlined order fulfillment processes.

The white-label approach employed by TechLink empowers selling companies to maintain full control over their online marketplace while also taking advantage of the platform's comprehensive features and functionality. It simplifies inventory management, order fulfilment, and sales performance tracking, all while offering a user-friendly interface.

TechLink is a flexible and accessible solution for companies aiming to enhance their online presence in the competitive construction equipment market.

Pain Points

Limited
Customization

The white-label solution lacked flexibility and customization options for selling companies. It prevents them from fully aligning the platform with their brand and unique selling propositions.

Complex
Onboarding

Sellers faced challenges during onboarding, including data migration, integration, and setup, leading to delays and frustration.

Fragmented Data
Management

The platform aggregates equipment data from over 500 brands. Sellers struggled with managing and updating data consistently and accurately across their websites.

Inefficient Inventory
Management

The existing solution does not have robust inventory management tools, making it difficult for sellers to track and control their stock levels efficiently.

Poor User
Experience

Sellers and their customers have experienced usability issues with the current white-label platform, impacting the overall user experience and customer satisfaction.

Lack of Timely
Updates

Delayed updates to equipment data and parts availability have caused sellers to miss out on potential sales opportunities.

Limited Sales
Insights

The current solution may have lacked in-depth sales analytics and reporting capabilities, hindering sellers' ability to make data-driven decisions and improve their sales strategies.

Payment & Order
Fulfillment Challenges

Sellers might have faced issues with payment processing and order fulfillment, leading to delays and dissatisfied customers.

Support &
Maintenance

The white-label solution may have required extensive technical support and maintenance, resulting in additional costs and resource allocation for selling companies.

Competition &
Market Differentiation

Without unique and customizable features, selling companies have struggled to differentiate themselves from competitors, impacting their competitiveness in the market.

techlink hbapprch parts

HB’s Approach

Developing an upgraded eCommerce and marketplace solution from a legacy system like TechLink 's existing eCommerce solution. It requires a carefully planned approach to ensure a smooth transition to deliver an enhanced platform. Here's a step-by-step approach to the development process:

Comprehensive Analysis

Conduct a thorough analysis of the current TechLink eCommerce solution, including its strengths, weaknesses, pain points, and limitations. Gather feedback from users, stakeholders, and customers to identify areas for improvement and new features desired.

Agile Development

Adopt an agile development approach to ensure flexibility and adaptability during the development process. Conduct regular sprints and iterations to refine the features and incorporate feedback.

Define Objectives and Goals

Clearly define the objectives and goals for the upgraded solution. Determine what improvements are needed, such as enhanced customization, better user experience, improved data management, and more robust features.

Testing and Quality Assurance

Thoroughly test the new eCommerce and marketplace solution for functionality, performance, security, and user experience. Conduct user acceptance testing (UAT) to involve stakeholders and ensure the solution meets their expectations.

Technology Evaluation

Evaluate the latest eCommerce and marketplace technologies and frameworks available in the market. Choose the most suitable technology stack that aligns with the project's requirements and scalability.

Security and Compliance

Implement robust security measures to safeguard sensitive customer data and transactions. Ensure compliance with relevant regulations and industry standards, such as PCI DSS for payment processing.

Design and Prototyping

Create detailed design prototypes for the upgraded solution. Involve stakeholders and users in the design process to gather feedback and ensure the new interface meets their needs and expectations.

Scalability and Performance

Design the new solution to be scalable and capable of handling increased traffic and growing user demands. Optimize performance to ensure fast load times and responsiveness.

Data Migration and Integration

Planned and smoothly migrated data from the legacy system to the new platform. Ensure that all critical data, including product information, customer accounts, and transaction history, is migrated accurately.

Training and Documentation

Without unique and customizable features, selling companies have struggled to differentiate themselves from competitors, impacting their competitiveness in the market.

Platform Development

Start the development process based on the defined objectives and design prototypes. Implement the new features, customization options, improved user interface, and other enhancements.

Deployment and Launch

Provide comprehensive training to users and administrators on using the upgraded solution effectively. Create detailed documentation for the new platform's features and functionalities.

Continuous Improvement

Gather user feedback and data analytics to identify areas for continuous improvement. Regularly release updates and new features to stay ahead of the competition and meet changing market demands.

By following this approach, Hidden Brains successfully developed an upgraded eCommerce and marketplace solution. The solution not only addresses the pain areas of the legacy system but also offers an enhanced user experience, greater customization options, and improved overall functionality for selling companies in the construction equipment market.

HB Solution

01

Content Management System

We've implemented a versatile and user-friendly CMS that empowers sellers to effortlessly personalize their websites, encompassing branding, layout, and product presentation. With a wide array of customizable templates and design choices, it offers a seamless platform for tailoring their online presence to their unique needs.

02

Simplified Onboarding

Designed and Implemented a simplified onboarding process that includes step-by-step guides, automated data migration tools, and AI-based support to help sellers set up their websites swiftly and efficiently. It also allows configuring the Brands and Parts management on the platform.

03

Centralized Data Management

Implemented a centralized data management system that syncs seamlessly with equipment data from various brands, ensuring consistent and up-to-date product information across all seller websites.

04

Smart Inventory System

Developed robust inventory management features, including real-time tracking, automated stock alerts, and integration with third-party inventory management systems to help sellers optimize their stock levels.

05

Micro Frontend Architecture

Empowered teams to work autonomously, fosters reusability, and allows seamless integration of new features, leading to faster development cycles and improved scalability. Additionally, it addresses the challenges of frontend complexity by enabling diverse technologies and frameworks while promoting a modular and maintainable codebase.

06

Brand New UX/UI

Conducted user experience (UX) research and redesigned the platform to improve navigation, reduce loading times, and enhance overall usability. Conducted regular user testing and gathered feedback for continuous improvement.

07

Product Catalog Customization

Developed an advanced configuration management system allowing sellers to tailor their product catalog to their specific requirements. They can select which product categories and brands to feature, ensuring the catalog aligns perfectly with their target market and business focus.

08

Pricing, Discounts, and Localization Management

Added configurations give sellers full control over pricing and set their product prices. They can also implement special discounts and promotions, providing the flexibility to attract their desired customer base while maximizing sales and profitability. Additionally, they designed the architecture to support language localization, allowing customers to present their website content in multiple languages to cater to diverse markets and enhance the user experience.

09

DevsOps Implementation

We utilized Docker for containerization to ensure portability and consistency, while Kubernetes handles orchestration for scaling, load balancing, and automating deployments. A robust CI/CD pipeline streamlines testing and updates with auto-scaling, versioning, and blue-green deployment, ensuring efficient resource utilization, quick rollbacks, and minimal downtime. Monitoring and logging solutions offer valuable insights for maintaining performance and system stability.

Results Achieved

Improvement in Turnaround Time

80%

Improved
Efficiency

83%

Increase in
Revenue

75%

Increase in Customer Satisfaction

50%

Increase in Productivity

35%

Number of
Available Brands

500+

Number of
Sellable Products

1Billion +

Existence in Number of Countries

20+

Conclusion

Hidden Brains and TechLink have collaboratively developed a versatile and user-friendly white label solution. It provides selling companies with a unique opportunity to enhance their online presence, boost sales, and cater to a wide range of customers in the construction equipment market. With HeavyEquip, companies can confidently navigate the digital landscape and establish themselves as leaders in the industry.

Technical Information

Front End
Angular 14
HTML 5
CSS3
Backend
Java 20
Spring Boot
Architecture
Microfrontend
Microservices
Monorepo Tool
Nx
Storybook
Database Server
MySQL 8.x
Source Code Management
Bitbucket
Queue Management
Kafka
Cloud Infrastructure
Amazon EC2
RDS
S3
Unit Testing Tool
Jest
Automation Testing Tool
Cypress
Code Quality Practices
ESLint
Prettier
Static Code Analysis
SonarLint
Developer Tools
StoryBook
Project Management Tool
JIRA
Trello
InstaConnect
Communication Tools
Google Meet
Slack
Instaconnect
Design Tools
Figma
Diagramming Tool
Draw.io

Security Standards

Data Validations
Authentication
Authorization
Provisioning & Reports
Sensitive Data Encryption
Cryptography
Exception Management
Auditing & Logging
2-tier Architecture
Interface Access Privilege
INQUIRY

Let’s Get In Touch

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+1 323-908-3492

UNITED KINGDOM

+44 (0)20-7993-2188

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+60 11-1637 1988

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+34 93-802-3010

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+91-989-802-1433

AUSTRALIA

+61 2 6145 2066

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+234 915-242-4242

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+971 50 541 7174

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