Adiyat app is an online sales channel & distribution application specialized in FMCG field and the sole agent of Unilever in Sudan for Home Care, Personal Care, & Food Portfolio. Adiyat Marketing & Distribution is a high standard distribution industry of FMCG products in Sudan having 10 branches, 1000+ employees, 400 Sale Vehicles, 26000 Customers & 500+ SKU’s
Adiyat was the pioneer in the ordinary distribution model in Sudan, and they wanted to be the same when it comes to E-distribution
Hidden Brains developed a powerful app for quick and easy buying with a personalized customer experience for 26k+ potential customers
200+ vendors onboarded so far, which speaks success of the application
High turnover consumer packaged goods characterize the Fast-moving consumer goods (FMCG) sector, i.e. goods produced, distributed, marketed and consumed within a short period. FMCG products that dominate today are detergents, toiletries, tooth cleaning products, cosmetics, etc. Unilever is one of the top companies in this market, and Adiyat is the only sole agent in Sudan to distribute its products.
Adiyat, through this Mobile App, wanted to open an e-channel to provide better sales and after-sales services to their customers. Hence, our client came up with a vision to develop a customized online sales channel for 26K+ potential customers/vendors to seamlessly provide bulk ordering of FMCG products. The application is personalized based on the vendor, industry, and portfolio shopping becomes a treat for the customer.
Option to browse, search for products across multiple portfolios and order in bulk
A personalized home screen based on the interest and industry of the vendor
Option to pay online or request for offline payment to the admin
Customized business target offers and plans for vendors and customers
Easy switch between Arabic and English language
Smartness to analyze & compare quarterly and annual targets and plan your business goals
Search any product with the option to filter based on category and sub-category
Generate personalized offers and discounts for customers
The application has been made live, and the customers have enjoyed the experience so far. The client has initiated the conversation for the next development phase with a new levelGo to Live Site
Hidden Brain has really been supportive and flexible during the project execution. Great
Team and Great Work!