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An ideal e-channel to provide a better sales
and after sales services to customers.

Adiyat app is an online sales channel & distribution application specialized in FMCG field and the sole agent of Unilever in Sudan for Home Care, Personal Care, & Food Portfolio. Adiyat Marketing & Distribution is a high standard distribution industry of FMCG products in Sudan having 10 branches, 1000+ employees, 400 Sale Vehicles, 26000 Customers & 500+ SKU’s


Adiyat was the pioneer in the ordinary distribution model in Sudan, and they wanted to be the same when it comes to E-distribution


Hidden Brains developed a powerful app for quick and easy buying with a personalized customer experience for 26k+ potential customers


200+ vendors onboarded so far, which speaks success of the application

Business Problem

Creating a robust and seamless B2B ecommerce solutions channel to provide better sales and after-sales services to customers.

High turnover consumer packaged goods characterize the Fast-moving consumer goods (FMCG) sector, i.e. goods produced, distributed, marketed and consumed within a short period. FMCG products that dominate today are detergents, toiletries, tooth cleaning products, cosmetics, etc. Unilever is one of the top companies in this market, and Adiyat is the only sole agent in Sudan to distribute its products.

Adiyat, through this Mobile App, wanted to open an e-channel to provide better sales and after-sales services to their customers. Hence, our client came up with a vision to develop a customized online sales channel for 26K+ potential customers/vendors to seamlessly provide bulk ordering of FMCG products. The application is personalized based on the vendor, industry, and portfolio shopping becomes a treat for the customer.

Business Problem

Project Challenges

Eliminating bottlenecks associated with supply chain,
customize order process and approval to build personalized B2B ecommerce solutions.

  • Personalized vendor based application
  • Offline payment mode for customers
  • Bulk order & management
  • Utilizing the consumer's purchasing preferences to make selling decisions
  • Personalizing the customer experience based on their Industry & portfolio
  • Managing the quarterly and annual targets for the customers
  • Mismanaged supply chain
  • 26k+ potential customers
  • Customized order process and approval
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HB Solution

A powerful mobile app for quick and
easy buying

  • Easy browsing and bulk ordering

    Option to browse, search for products across multiple portfolios and order in bulk

  • Personalized buying experience

    A personalized home screen based on the interest and industry of the vendor

  • Online & offline payment options

    Option to pay online or request for offline payment to the admin

HB Solutions
HB Solutions
  • Joint business plan

    Customized business target offers and plans for vendors and customers

  • Multilingual (Arabic and English)

    Easy switch between Arabic and English language

  • Attractive revenue & target dashboard

    Smartness to analyze & compare quarterly and annual targets and plan your business goals

  • Smart Search by-product industry, portfolio and category

    Search any product with the option to filter based on category and sub-category

  • Trade promotions & discounts

    Generate personalized offers and discounts for customers

HB Solutions


Result Outcome
  • 200+Vendors Onboarded
  • 5000+Products Listed

The application has been made live, and the customers have enjoyed the experience so far. The client has initiated the conversation for the next development phase with a new level

Go to Live Site

Technology Stack

  • PWA
  • Angular
  • PHP
  • codeigniter
  • MySQL
  • AWS
  • Axure RP
  • Invision
  • Photoshop


Trusted Us

Kind words that keeps us motivated

Hidden Brain has really been supportive and flexible during the project execution. Great
Team and Great Work!

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