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WordPress Development For Anand Rathi Insurance Broker

Client Name

Anand Rathi
Insurance Broker

Industry

Finance and
Insurance

Solution

WordPress 
Development

Key Performance Indicators
25%
Higher
Engagement
90%
Mobile-Ready With
More Features
20%
More
Conversions
150+
New Policies
in First Month
20%
More
Conversions
Aanand Rathi Project Overview

Project Overview

Anand Rathi is a well-established leader in the insurance brokerage industry, having a decade-long legacy and a strong offline client base. While the client already had an existing website, they required a fresh, user-friendly approach that would seamlessly align with their brand, objectives, and overall vision. The goal was to create a modern WordPress-based website that effectively communicated their offerings and goals, while making internal documents more accessible.

Existing Challenges

No business is linear. Every development and implementation comes with its own challenges. These are some of the challenges we faced along the way.

Outdated Website Experience

Outdated Website Experience

The website was outdated, requiring a modern redesign with responsive features and improved content architecture.

Complex Site Hierarchy

Complex Site Hierarchy

The corporate insurance website had a complex site hierarchy across multiple industries, requiring an intuitive, SEO-friendly layout.

Lack of CMS Flexibility

Lack of CMS Flexibility

The website lacked an efficient CMS backend, making it difficult to manage and update content seamlessly.

Integration Challenges

Integration Challenges

The existing website lacked compatibility with tools like email marketing platforms and payment gateways creating operational inefficiencies.

Scalability

Scalability

The existing website struggled to handle increasing traffic and expanding content, leading to performance issues and limiting scalability.

Performance

Performance

The existing website suffered from slow load times and inefficient optimization, leading to poor UX & reduced engagement under traffic.

Hidden Brains Approach

At Hidden Brains, we understood the intricacies of the client's business processes and requirements. After outlining the key needs for WordPress development, we provided them with a comprehensive blueprint that covered everything, from custom theme development to ensuring robust protection and compliance.

Since the client was B2C, we focused on creating a visually appealing and user-friendly interface that could cater to both technical and non-technical users. Given that some users would be interacting with the site for the first time, while others would be familiar with WordPress, we designed the site with varying levels of user familiarity in mind. The result was an intuitive experience that accommodated all user types and ensured seamless navigation, regardless of their technical expertise.

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What’s Next?
  • 1 Drop your requirement and
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  • 2 Outlining it, we will build roadmap
    and connect with you
  • 3 Further, finalize the approach
    and begin implementation
Connect with Our Team
  • Govind Chhawchharia - Team Member
  • Parmesh Shah - Team Member
  • Chirag Patel - Team Member
  • Ankit Budhia - Team Member

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