Reasons of Failure of Mobile Apps
There are several mobile apps that dumped on the App stores. Consumers download the app and if they do not find it useful, they uninstall the app from their smart phones or tablets and look for similar apps. Surely, every app in the market cannot be the winner. It requires extensive research and thorough planning to build a mobile app. Following factors should be considered while developing the app to reduce the chances of failure:
1. Undefined targeted users:
It is important for the business owners to build the mobile apps that are developed keeping in mind the targeted audience. You need to specify the needs and think of the functionalities that should be added to the application. Think of the users and come up with unique features that keep the users and engaged.
2. Too many features:
Too many features can confuse the users. It you add a lot many features to a single mobile app, the users might find it difficult to navigate through the app. This would make the app less usable for the customers.
3. Not enough marketing:
It is important to create a useful and high value app that spreads the word about your products or services. You need to plan effective marketing strategies to make your app visible to the users so that they can download it from the App store.
It can be a good idea to mention about the app in your blog posts and promote it with guest blogging too. You can also notify the users via emails to let the world know about your app.
4. Not paying attention to the feedback / suggestions:
No matter how well planned your app may be, there can be some areas that require improvements. If the users provide feedback or suggestions, it should be taken seriously. If the users’ response is negative, you need to work upon it to rectify the issues, otherwise your company image may suffer.
5. Forcing the users to download:
Nothing can be more irritating than the website forcing the users to download the app. Some companies that do not offer mobile version of the websites often force the users to download their mobile app. This can irritate the potential customers and you may lose a lot of business because of the same.
In order to make the most out of the mobile app, you should think differently and add unique features to your app keeping in mind the targeted users. One needs to select the right platform for developing the app. Choose the best platform and help your business reach new heights. Keep an eye on the user reviews and keep updating the app from time to time. A cross platform app can do wonders to your business. Look for an expert mobile app development company to build user-friendly and easy to navigate application for your business.