iPhone 15 series launch

Each year, Apple unveils a line of new iPhones, its most significant event. The company’s portfolio is spearheaded by iPhone sales, which drive products such as Apple Watches and AirPods.

During Apple’s September 12, 2023 Wonderlust event, four new iPhone models were announced: the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. We know you can’t wait to uncover its features as the iPhone launch date (September 22) approaches. Therefore, we have shared the article that uncovers all the important details about the new iPhone features to keep Apple fans on the edge.

Must-know features about brand new iPhone 15

Powerful, proven performance with A16 Bionic

A16 Bionic chip powers Dynamic Island, computational photography, and more in the iPhone 15 and iPhone 15 Plus. As a 6-core CPU, it features two high-performance and four high-efficiency cores, enabling a long battery life while handling intensive tasks. With the 5-core GPU, stream videos and play games smoothly with 50 percent more memory bandwidth. The 16-core Neural Engine in iOS 17 delivers nearly 17 trillion times faster machine learning calculations than before, improving the safety and usability of features like Secure Enclave and Live Voicemail transcriptions.

Apple is adding new ringtones to the iPhone

iOS 17 brings new ringtones for Apple’s iPhone. With the iOS 17 release candidate (RC) having a bunch of new ringtones, iOS 17 users will soon have several additional sounds to choose from.

iPhone 15 supports Qi2 charging

Introducing Qi2, the new wireless charging standard with the iPhone 15 and 15 Pro. They’re not Qi2-certified yet, but sort of. There is nothing else like it.

As part of the Qi2 standard, a ring of magnets ensures the charging coils are properly aligned. MagSafe, for example. Android phone makers will adopt Qi2 instead of MagSafe as it is an open standard – with Apple contributing its “magnetic power profile.”

The iPhone now offers Roadside Assistance via satellite

The iPhone 15 was launched in Cupertino, featuring AAA’s satellite-powered Roadside Assistance service. With the iPhone 15 lineup, features such as Crash Detection and Emergency SOS via satellite will assist you in an emergency. Satellite-based emergency SOS is now available in 14 countries and regions across three continents, significantly improving users’ lives. Spain and Switzerland will get it later this month.

With the purchase and activation of a new iPhone 14 or iPhone 15 series device, you can access Emergency SOS and Roadside Assistance for two years. AAA membership terms include access to their services; non-members can use them for a fee.

Roadside Assistance – only available in the US – expands on Emergency SOS, launched last year with iPhone 14. Your AAA can assist you if you are locked out of your car, are running low on gas, or have a flat tire. 

Featuring an advanced display and a beautiful design

With screen sizes ranging from 6.1 inches to 6.7 inches, iPhone 15 and iPhone 15 Plus offer an innovative Dynamic Island featuring Live Activities and critical alerts. Through fluid expansion and adaptability, iOS users can visualize upcoming routes on Maps, adjust music, and receive instant notifications on food delivery, ridesharing, sports scores, travel plans, etc. You can watch videos, stream Apple Fitness+ workouts, and play games on the Super Retina XDR display. With HDR photos and videos reaching up to 1600 nits, the quality is better than ever. It can reach a brightness of 2000 nits outdoors when it’s sunny – a brighter display than its predecessor.

Super-high-resolution camera to capture every moment


iPhone 15 has great cameras to capture every moment. Using a quad-pixel sensor and 100 percent Focus Pixels for autofocus, the 48MP main camera takes sharp photos and videos. Combining computational photography and 24-megapixel super-high-resolution, the Main camera offers incredible image quality at a convenient file size ideal for storing and sharing. Users can choose from three optical zoom levels on an iPhone dual-camera system for the first time – 0.5x, 1x, and 2x.

Apple’s new portraits on iPhone 15 are sharper, more vivid, and perform better in low-light conditions.

Eco-friendly benefits 

The iPhone 15 is designed to protect the environment. Towards its 2030 goal of becoming carbon neutral in every aspect of its products – design, production, and customer service – Apple uses low-carbon materials throughout its supply chain and prioritizes clean electricity. Apple has now enhanced its iPhone 15 series to use even more recycled material. 

Batteries are 100% recycled cobalt, logic boards and Taptic Engines are 100% recycled copper, and MagSafe inductive chargers are 100% recyclable copper foil. Printed circuit boards are gold plated and tin soldered in both models, and 75 percent of the aluminum, rare earth elements, and gold go into both models. Apple’s iPhone 15 lineup is energy-efficient, mercury-, PVC-, and beryllium-free. Most of Apple’s packaging is fiber-based, bringing the company closer to its goal of eliminating plastic by 2025.

All new iPhone accessories will no longer be made from leather to reduce environmental impact.

Uncovering new generation iOS 17 feature for iPhone 15 and 15 Plus

Roadside Assistance via Satellite

  • With iOS 17, the iPhone 15 offer even more personalization and intuitive functionality.
  • There are major updates to the Phone app, including a Contact Poster that users can customize and Live Voicemail that offers real-time transcription as voicemails are left. The caller can even leave a message while the user picks up the phone.
  • With the update, users can add stickers, search more effectively, and transcribe audio messages. They can also use Check-In and automatically notify family and friends if they have arrived safely at their destination.
  • When users pair two iPhone devices together, NameDrop makes it easier to share contact information using AirDrop. You can also AirDrop content using the same gesture.
  • Using StandBy, users can customize their full-screen experience with glanceable information while charging their iPhones.


With the iPhone 15 launching on 22nd September, these features will transform the user experience. With a primary focus on security and the environment, Apple continues to rule the heart of its customers. Get ready to uncover the most awaited feature with exclusive new iPhone models. 

Do you want to make the most of the features? Count on the iPhone app development company, and they will revolutionize your experience, breaking every record of aesthetic appeal and display.