The Smart Platform for Client
Engagement & Transaction
Management for Real Estate Agents

Highlights
MyHomeHub
MyHomeHub

Project
Background

Cloud Based, CRM Engine,
Transaction Managenent

HomeHub Pro is a cloud-based client engagement and transaction management platform for Real Estate Agents. The platform provides features to empower real estate agents to grow their business through simplified process and action-oriented CRM engine. The goal is to enhance Client Engagement Opportunities (CEOs) and maximize client lifetime value (CLTV) to generate warm leads.

The sub-product EZ HomeHub is a cloud-based app to enable home-owners to manage everything related to their home. Offered FREE to all Estate Agents.

  • Platform iOS, Android, LAMP
  • Industry Real Estate
  • Region US-Washington
  • website www.homehubpro.com
  • Integrations Yelp, Stripe (Payment)

Business Problem

The client has been associated with the real estate industry for over 15 years. He had experimented with many available transaction management tools but was always annoyed with the long and laborious process, most of which had no added value. He also found it a struggle to maintain all the property records in a centralized and easily accessible manner. Furthermore, none of the existing tools offered marketing-related features.

Hence, the idea for HomeHub was born. An easy to use Property transaction management tool, which would

  • Help clients manage all their property related information and tasks
  • Allow real estate agents to manage transactions for these properties
  • Enable the agents to stay connected with easily operable CRM features

Why Hidden Brains

  • 17+ years of proven expertise & experience with 50+ projects of similar scale and vision in other domains

  • Organized an on-site visit to the client office in the USA to establish a base and understand their processes

  • Continuous consultative approach through the discovery phase to select features for MVP (Minimal Viable Product)

  • Our strong work ethic coupled with an assurance & commitment to delivering a viable product within the budget

APP Snapshots

30+
Screens
Customer App
70+
Screens
Agent App

Web Snapshots

Key Features

Custom CRM

Stay connected using a custom CRM functionality with customizable email templates

Automation

Automated process, Transaction automation, tasks and documentation

EZ Task

Auto-generated tasks and reminders plus manage calendar

Warm Lead generation

Ability to generate warm leads and manage referrals in the platform

Document Repository

Centralized storage of all property-related documents

Transaction Logs

Maintain all logs and history of individual transactions for compliance

Key Challenges

  • Client Nature

    Client has vast experience of the industry and was continuously evaluating other systems in parallel.

  • Multiple Stakeholders

    Furthermore, there were many different stakeholders so managing all these inputs to build a unique system was a challenge.

  • Comparisons

    The client was continuously comparing to different solutions in the market; adapting to the changing expectations was a challenge.

  • Industry / Domain Knowledge

    Not having in-house experts on the domain was a challenge which was eventually mitigated by a visit to the client location for discussions with SME of this domain.

  • Everchanging Needs

    Selection of unplanned modules in Phase II and III resulted in major modifications of system architecture which was well taken care of by our Architects.

Key Results

A product that has already started to bring real value to the clients daily operations.

Successful release of the first version resulted in planing multiple phases.

  • 30%

    Increase Efficiency
    of Agents

  • 20%

    Save Process
    Cycle Time

  • 50%

    Reduced Error Ratio of Agents

Find a home for

Your Ideas with us.

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