iOS App Development Trends to Watch Out in 2025

Consumer Spend on Mobile Apps 2017-2022, by Region

Source: statista.com

In 2019, mobile app consumer expenditure in the Americas amounted to 17.5 billion U.S. dollars. In 2024, consumers in this region are projected to spend over 34 billion U.S. dollars on mobile apps via app stores.

Global Mobile App Revenues 2014-2023

Source: statista.com

In 2018, global mobile app revenues amounted to over 365 billion U.S. dollars. In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising.

iOS App Development Trends 2024

Smartphones come in handy in all sorts of research work in modern business. Whether it comes to buying some of the most popular consumer items or simply recent market research, everything can be done in a jiffy via a smartphone. Because of this, Mobile App developing companies are always in demand by small and big businesses. They help program apps that are new and easy to use.

The study of app development trends in detail helps you make your company ready for the future. Organizations must move quickly with the most up-to-date tools. That is the only way you can stay on top this year.

The mobile application industry is dominated by Google apps, Social media, and Gaming apps. The industry giants are hiring the leading mobile app development companies to fulfill branding, direct marketing, and improved customer engagements. What they look for in 2025 is more than a mere mobile-friendly website. Both the Android app development and iOS app development are driven by technological advancements, for which businesses should collaborate with an innovative iOS app development company in USA to craft a vision for the next two years.

We’ve seen iOS take a dominant role in the mobile apps industry. Let us look at some Mobile App Development Trends to rule 2024.

Artificial Intelligence

Artificial Intelligence has changed our usage of mobile instruments by heaps in recent times and will continue to do so. It all began with voice assistants in mobile devices that communicate like humans. Siri from Apple and Alexa from Amazon are two such examples. They answer queries and carry out simple instructions.

Augmented Reality

This is a very popular technology compatible with mobile phones. Its main feature is to view virtual objects in their real surroundings. It is a substantial addition to photography, jewelry, and clothing applications. Playing games or trying out different outfits, can be done with the help of this. Building an application supporting augmented reality increases its chances of being used.

5G Technology

Applications need to support the 5G technology for them to hold any future value. This year saw an exponential increase in the number of 5G connections. It is expected to increase by more than four times in the recent future.

Smart Objects/ Internet of Things

The invention of smart houses and smart objects is relatively new and will grow in the coming years. The technology to connect different household appliances with electronic devices is the next new thing. It allows control over house behaviors using a smartphone. It can be to watch TV, unlock doors, change thermostat settings, open windows or turn on the light with just one touch.

IoT is the buzz word and it is gaining prominence with each passing day. Investment, revenues, and profits from IoT are growing at an exponential rate. iOS app developers are already building applications that can communicate with Internet-enabled devices.

As IoT companies continue to provide robust and sophisticated products in the market, iOS app developers will aspire to create value-adding apps that will help users get the most out of their IoT products.

Use of Apple Pay

Online spending has increased dramatically. Mobile commerce has become the most popular mobile app that needs integrate with multiple payment methods. Integration with Apple Pay is easier. It is known for its security features, convenience, and payment features with one click. It is one of the developments of the payment gateway and accepts payments using the NFC feature built into the device. You do not need to keep your card details. That can help send money to customers faster than the usual process. It has had a phenomenal increase in the number of users.

With acceptance at just 3 percent of U.S. retailers when launched, the Apple Pay is now supported at 50 percent of stores. It is now one of the world’s most accepted contactless payment technology.

According to the stat, there has been an incredible hike of about 500% on transactions using Apple Pay. The iOS developers can easily implement Apple Pay in their applications. The robustness of security can be considered from the fact that in Apple Pay you don’t need to store your debit or credit card information.

CloudKit

Cloud applications for iOS deserve a separate place in the top trends in application development for iOS in 2025. They can store, organize and manage large amounts of data without compromising the user experience. CloudKit is a data storage and transfer tool that opens up new opportunities for iOS application development. It reduces the limits for performing complex tasks and meeting the expectations of application users.

Apps for Foldable Devices

Foldable devices are only a part of the whole smartphone sharing business, but that’s set to change in the next few years. According to Statista, 50 million devices will be shipped by 2025. So while planning your mobile app development strategy, it’s time to keep your foldable devices in mind as well. Make sure your apps run smoothly on foldable devices – a challenging trend in mobile app development in 2025.

Cross-platform Apps and Swift 5

Apple Swift is considered one of the best leading programming languages ​​and continues to increase rapidly. Nowadays, more than a thousand applications are being developed in Swift language and are present in the App Store. Swift is a programming language that developers admire primarily for its inherent benefits like security, scalability, and simplicity. To leverage its full potential for your project, it’s essential to hire Swift app developers who can bring expertise and innovation to your app development process. There is no doubt that Swift has a bright future.

More Use of Chatbots

Chatbots help to simulate a conversation with users in natural language, which users will experience as they are having a conversation with humans. Even bots have the ability to reply instantly to the users.

Apple’s personal assistant Siri has gained prominence worldwide, bringing about a major change in Artificial Intelligence (AI) and contextual learning as Siri understands what people are searching for and speaking. Siri introduces smart search to the users.

iOS Development Trends 2025

Here was trends in iOS mobile app development in 2025 that each and every iPhone app development company needs to follow:

Secure Apps

Secure iOS-based apps are in high demand and in 2025, it has turned into a trend. Apple developers have enhanced security features with advanced security techniques in the operating system.

However, to deliver secure apps, Apple has introduced personal identity sensors including Touch ID or Face ID. Apart from this, to unlock the screen and store data in private it also offers a biometric ID and 6 Digital passcode.

Now, Apple devices also provide encrypted features to safeguard user data. In the latest version also, developers have focused on the major security and privacy features for the users.

Now iOS apps are enabled to identify threats, secure networks, and data backups. It offers several services to the developers to provide advanced security functionalities such as Apple ID, iCloud, and Sign in with Apple. Apart from this, iOS also supports several advanced techniques and tools to turn the apps more secure and efficient.

iBeacon

iBeacon helps enterprises to enhance their businesses and offer new opportunities to expand their business strategies. With notification features in smartphones, users are enabled to receive the services and information about the products.

However, iBeacon technology helps to send information or transmit data to users with advertising and messages.

This technology has turned into a trend in iOS apps and revolutionizes your business marketing strategies.

Reasons to integrate iBeacon Technology in your iOS apps –

• Informs nearby customers about new discounts, launches, and offers.
• Delivers informative content
• Attracts genuine customers
• Helps businesses to leverage the latest technology
• Build a connection between customers and brand
• Boost sales
• Saves time
• Seamless communication

The advent of Big Data

Big data technology helps developers to develop powerful, scalable, and robust iOS apps for users. This modern technology helps developers to offer apps through which users are enabled to manage and store data securely and in an accurate manner.

It helps to add value to the business, collect and manage data in an effective way. This technology offers advanced analysis to secure, analyze, and manage data in an effective manner. 

Advancement in Artificial Intelligence (AI) and Siri

Apple’s personal assistant Siri has gained prominence worldwide, bringing about a major change in Artificial Intelligence (AI) and contextual learning as Siri understands what people are searching and speaking.

Now AI has turned the bots advanced and modern. Chatbots help to sort out the queries of the users and act as a human. They help to interact via text or voice interface.

Innovative bots help to engage customers and increase user experience. In the modern era, bots conversation can be allowed in both auditory or textual methods. AI experts are working on chatbots to turn them into more advanced and interactive.

Cloud-based Applications

iOS app developers are designing cloud-driven mobile applications. With the growing demand for cloud technology, it is becoming effortless to get data without impacting internal phone memory. With cloud-based apps like Dropbox, Google Drive, various mobile apps are going to be cloud-driven in the near future.

Cloud-based apps resolve the problem related to data security problems consistent in the BYOD world (Bring Your Own Device).

There is a perennial problem related to protecting sensitive data with regards to employee devices, which are not completely safe and secure. With Cloud, companies can be assured that data is safe and secure.

Augmented Reality (AR) and ArKit

With the launch of iOS 11 and 11.3 very recently, the focus has now shifted towards ARKit. iOS app developers will be able to develop 3D and virtual reality-based mobile applications with AR. In fact, ARKit will also receive ample support from Amazon’s Sumerian application platform.

And ever since Amazon has collaborated with Apple’s ARKit, several businesses are exploring the same option. Thus, the present year 2025 will be fruitful for AR and VR apps.

Would you like to share any trends that will revolutionize iPhone App Development? Share with us. We would love to hear from you.

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Albert Smith

Albert Smith, Marketing Manager at Hidden Brains, drives brand growth with innovative strategies in web, mobile app, and software development.