iOS App Development Trends

Mobile App Download and Usage Statistics

In the past five years, about 1.4 billion smartphones were sold worldwide annually, reflecting stagnation in the smartphone market during the last few years. The smartphone market still has high growth potential though, as the smartphone penetration rate is still lower than 70 percent in many highly populated countries, in particular China and India.

Consumer spend on mobile apps 2017-2022, by region

consumer spend on mobile apps 2017-2022


In 2017, mobile app consumer expenditure in the Americas amounted to 17.5 billion U.S. dollars. In 2022, consumers in this region are projected to spend over 34 billion U.S. dollars on mobile apps via app stores.

Mobile app downloads 2016-2019

global mobile app downloads 2016-2019


Worldwide 204 billion mobile app downloads to their connected devices in 2019, up from 140.7 billion app downloads in 2016.

Most popular Apple App Store categories 2019

Most popular Apple App Store categories


In November 2019, business apps were the second-most popular category, with a share of 10.12 percent of active all apps being business apps.

Global mobile app revenues 2014-2023

mobile app revenues 2014-2023


In 2018, global mobile app revenues amounted to over 365 billion U.S. dollars. In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising.

Here are latest trends in ios mobile app development to follow in 2020 that each and every iPhone app development company needs to follow:

Secure Apps

Secure iOS-based apps are in high demand and in 2020, it has turned as a trend. Apple developers have enhanced security features with advanced security techniques in the operating system.

However, to deliver secure apps, Apple has introduced personal identity sensors including Touch ID or Face ID.Apart from this, to unlock the screen and store data in private it also offers biometric ID and 6 Digital passcode.

Now, Apple devices also provide encrypted features to safeguard user data. In the latest version also, developers have focused on the major security and privacy features for the users.

Now iOS apps are enabled to identify threats, secure networks, and data backups. It offers several services to the developers to provide advanced security functionalities such as Apple ID, iCloud, and Sign in with Apple. Apart from this, iOS also supports several advanced techniques and tools to turn the apps more secure and efficient.


iBeacon helps enterprises to enhance their businesses and offer new opportunities to expand the business strategies. With notification feature in the smartphones, users are enabled to receive the services and information about the products.

However, iBeacon technology helps to send information or transmit data to users with advertising and messages.

This technology has turned as a trend in the iOS apps and revolutionizes your business marketing strategies.

Reasons to integrate iBeacon Technology in your iOS apps –

  • Informs nearby customers about new discounts, launches, and offers.
  • Delivers informative content
  • Attracts genuine customers
  • Helps business to leverage the latest technology
  • Build a connection between customers and brand
  • Boost sales
  • Saves time
  • Seamless communication

The advent of Big Data

The big data technology helps developers to develop powerful, scalable, and robust iOS apps for the users. This modern technology helps developers to offer the apps through which users are enabled to manage and store data securely and in an accurate manner.

It helps to add value to the business, collect and manage data in an effective way. This technology offers advanced analysis to secure, analyze, and manage data in an effective manner. 

Advancement in Artificial Intelligence (AI) and Siri

Apple’s personal assistant Siri has gained prominence worldwide, bringing about a major change in Artificial Intelligence (AI) and contextual learning as Siri understands what people are searching and speaking.

Now AI has turned the bots advanced and modern. Chatbots help to sort out the queries of the users and act as a human. They help to interact via text or voice interface.

Innovative bots help to engage customers and increase user experience. In the modern era, bots conversation can be allowed in auditory or textual methods both. AI experts are working on chatbots to turn them into more advanced and interactive.

Chatbots help to simulate a conversation with users in natural language, users will experience as they are having conversation with humans. Even bots have the ability to reply instantly to the users.

Apple’s personal assistant Siri has gained prominence worldwide, bringing about a major change in Artificial Intelligence (AI) and contextual learning as Siri understands what people are searching and speaking. Siri introduces smart search to the users.

Apple Pay will be More User-Friendly

Apple Pay will continue to grow in 2018 and have a dramatic impact on commerce. Apple Pay, a digital online mobile wallet makes it easy for iOS users to make payments. And it will support all the iOS devices including iPhone, iPad, iOS watches and mac laptops.

With acceptance at just 3 percent of U.S. retailers when launched, the Apple Pay is now supported at 50 percent of stores. It is now one of the world’s most accepted contactless payment technology.

According to the stat, there has been an incredible hike of about 500% on transactions using Apple Pay. The iOS developers can easily implement Apple Pay in their application. The robustness of security can be considered from the fact that in Apple Pay you don’t need to store your debit or credit card information.

Cloud-based Applications

iOS app developers are designing cloud driven mobile applications. With the growing demand for cloud technology, it is becoming effortless to get data without impacting internal phone memory. With cloud-based apps like Dropbox, Google Drive, various mobile apps are going to be cloud driven in the near future.

Cloud based apps resolve the problem related to data security problems consistent in BYOD world (Bring Your Own Device).

There is perennial problem related to protecting sensitive data with regards to employee devices, which are not completely safe and secure. With Cloud, companies can be assured that data is safe and secure.

IoT-Focused Apps Will Come to the Forefront

IoT is the buzz word and it is gaining prominence with each passing day. Investment, revenues and profits from IoT is growing at an exponential rate. iOS app developers are already building applications that can communicate with Internet-enabled devices.

As IoT companies continue to provide robust and sophisticated products in the market, iOS app developers will aspire to create value-adding apps that will help users get the most out of their IoT products.

Recognition of digital signals from the sensors deployed in IoT devices and secure exchange of information over Wi-Fi networks will be the areas of focus for iOS developers for 2018 and beyond.

Core Machine Learning

Core Machine Learning is one of the most widely discussed trends in iOS app development. It is a machine learning framework launched by Apple and has been proving effective for tasks related to Camera, QuickType or Siri.

With its robust library, the Core ML will offer communication applicable to all iOS devices. Moreover, it will also be useful in face detection understanding the language and developing the AI-based games. The developers will be able to build highly interactive apps.

Augmented Reality (AR) and ArKit

With the launch of iOS 11 and 11.3 very recently, the focus has now shifted towards ARKit. iOS app developers will be able to develop 3D and virtual reality-based mobile application with AR. In fact, ARKit will also receive ample support from Amazon’s Sumerian application platform.

And ever since Amazon has collaborated with Apple’s ARKit, several businesses are exploring the same option. Thus, the present year 2020 will be fruitful for the AR and VR apps.

Would you like to share any trends that will revolutionize iPhone App Development? Share with us. We would love to hear from you.

If you would like to leverage the latest trends in iPhone App Development Services, get in touch with our team.