Hidden Brains Approach

Involvement of target audience from different verticals like oilfield service companies, sand
suppliers, terminals, logistics providers, drivers resulted in selecting Discovery & Analysis
phase, followed by Agile scrum for execution of the product development.
Following steps were taken for execution

• 1Vision

  Identify & understand the vision, objectives and goals, and define the starting point. This was done through multiple brainstorming meetings with key stakeholders of PropDispatch team.

• 2Understanding the 'Why' part

  Understand the purpose of each applications & modules. Primary & Secondary Stakeholders Identification. Understand how different stakeholders will benefit from each of the applications. Identify the business goals of the platform.

• 3Defining the 'What' part

  Identify and prepare workflows, conduct in-depth analysis of the workflow and business model, review existing documents/processes, perform gap analysis, and conduct competitor analysis to understand industry standards.

• 4Defining the "How" part

  User journeys created to define how the users will interact with platform. Wireframes & prototypes created to convert the user journey into user experience on the platform.

• 5Deriving the "When" part

  Identification and selection of the priority features based on the business goals. Preparation of the product roadmap considering priority feature releases.

• 6Execution/Development

  Whole product development was divided into monthly sprints and execution using Agile scrum methodology. Incremental releases helped the business take stakeholders and target audience input that resulted in a solution that complement the business.