An online platform that houses a combination of unique events and deals was an untapped market in Jamaica. Platform allows customers to become members of an Elite club and discover events of all kinds, whether it be a concert, conference, film, food, music festivals, and many more, and avail deals that offer excellent benefits and discounts.
Having used platforms like Eventbrite for years. Our client came up with the idea of developing a custom event management platform. Our client wanted to replace the current platform that he was using for ticket management and introduce new features like deals, custom memberships, etc.
The idea was to cater good features of the Eventbrite platform and take care of the client's custom needs that fit business processes.
A complex and unique business model that needed
a lot of brainstorming and prototyping.
The key challenge was to keep a balance
between what should be picked for the first
phase of development and what should be
parked and taken up in the next phase.
Considering a new business model, client
expectations were automatically high.
Complex business cases to be catered not
only to match Eventbrite platform but also
custom needs of the customer.
A type of product that needed a lot of
brainstorming sessions, required time overlap.
We had uncountable brainstorming sessions with the client to understand the market and his overall plans with the platform. The result was a brief list of features he wanted on the platform as part of phase 1.
We used an iterative development technique by creating prototypes to enable and explore the usability and problem space of the system with the stakeholders.
With multiple rounds of review and feedback, we finalized the prototype and moved to our development phase.
We planned the development sprint-wise and arranged a long call with the client, where we demonstrated every single feature developed and noted all the feedback given.
After a number of demonstrations, reviews, and feedback sessions, we are very near completing phase one of the project.
I love the flow of the system thus far, I can foresee
us doing great things together in the future.