Emerging technologies—including artificial intelligence, robotics, and bitcoins—are leading new and competitive risks and opportunities. With breakthroughs for promising technology and rising popularity of blockchain, businesses often fail to keep up with rapid pace of technological evolution. As we cross the threshold into the New Year, let’s take a look at what the technological terrain will look like in 2018.

Hidden Brains team is participating in CES 2018, world’s largest gathering place for all those who thrive on the business of consumer technologies. CES turns out to be a ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.

But with more than 3,900 exhibitors, CES is still a place where you can find the latest technology trends. Here are some things we expect to see at CES this year.

Smart Cities


Smart cities will gain prominence in 2018 with home automation, infrastructure automation and energy management becoming focus areas across the globe.

With massive investments in IoT for urban systems, several cities in Europe have already reaped enormous benefits. Smart cities and the Internet of Things (IoT) are spearheading us to new era of urban living and development. The focus is now toward the quality of life for residents, workers, and visitors living in urban cities.

By exploring where organization can contribute in the ecosystem of a Smart Cities, business owners can work ahead of the curve by looking for ways their brands can actively support and contribute to a Smart City, ultimately playing a larger role in an emerging trend.

Seamless conversation

Few years back, voice search was considered unreliable. Fast forward today, voice research is becoming flawless with new speech recognition software getting better and better at recognizing human speech.

With chatbots becoming more intelligent, stimulating persuasive conversations with customers, seamless conversation will be the act of future.


Amazon Alexa, Siri, and other virtual assistants have started to surge ahead on our thumbs and fingers. But as we noted in our discussion of the future beyond a smartphone there are other ways to interact that could be useful.
Assistants will also shy away from speaker format, and be incorporated into daily use products such as cars and mirrors – as we become more used to speech commands, and the computers become better at identifying individual voices.

Facial Recognition

Faces are now playing an important role in helping our devices recognize as well as identify user’s preferences — anytime, anywhere. And, it seems, we’re becoming more comfortable with it.

According to the CTA’s research, users are now placing a great deal of trust in this technology being used for personal data as medical information. Face recognition can also be used by smart vehicles to recognize its owners for unlocking doors, opening trunks, and more.


All of these patterns are reflected in in-vehicle technology — revenues this year are estimated to reach $15.9 billion, which is a 6% increase.

Related: Emerging Mobile App Development Trends 2018

Check 2017 technology trends to compare with trends catching up in 2018.

We live in the age powered by technology, where waking up to a newspaper headline boosting a technological advancement or version update does not come to us as a surprise. Needless to mention, immense efforts of technology giants to bring forth the best possible software and gadgets to people has contributed to increased acceptance of tech devices among common people.

In this technological era, what you serve to people is definitely important, but along with that, how you serve carries an equal weightage. Technology companies have mastered this area and revolutionized major industrial sectors including information technology, mobile app development, retail, ecommerce, healthcare, entertainment, web development and media.

1. Augmented Reality (AR) and Virtual Reality (VR)

Pie-chart shown below explains the amount of AR and VR based hardware sales in the market, which imply its popularity among people.

ARVR-2020Courtesy: digi-capital

The success and fame of Pokémon Go, a mobile game powered by Augmented Reality is not unknown to anyone. Other than this, thousands of Virtual Reality based games and apps have seen entering the market off lately.

These games have managed to entertain players to the core, who demand for more games built on the same lines with enhanced graphics and virtual reality experience. These signs are a clear indication of rising trend of AR and VR concepts.

2. Machine Learning

AIE-15-chartCourtesy: Tractica

Mobile and even web users are getting used to bots that understand your usage pattern, learn from it, make predictions and assist you in every possible task with their artificial intelligence. 2017 can be seen as a world with more AI coming to power and people getting used to them for frequent usage.

Natural language processing, deep learning and neural networks are being studied in depth to explore its limitless possibilities. Mixture of advanced algorithms and parallel processing power can lead to a brighter tomorrow.

3. Internet of Things (IoT)

Take a look at the graph below showcasing the rising concept of Internet of Things with number of connected devices worldwide from 2012 to 2020.

IoT number of connected devices worldwide 2012 2020 StatistaCourtesy: Statista

We are already eyeing on a world connected by Internet of Things, aren’t we? Smart Home is a dream come true to a certain extent. Though there are few limitations to this technology as of now, which will be set loose with more advancements in this sector.

Millions of apps and thousands of appliances we use in our daily lives can work wonders when associated with a common thread. Amazon, Google and Apple are in the research phase of making the most of these things by connecting them using Internet of Things concept.

2017 looks like the horizon for this concept to bloom and take a toll on people. Once implemented successfully, Internet of Things is going to spoil common people for convenience and flexibility at its best.

4. Big Data

Spaur-2016-Look-Ahead-01Courtesy: Situationalintelligence

With the world going digital, dealing with large data sets is obvious. Analyzing and testing being the major game changer for any business, Big Data development has off lately saw a lot of improvement. But, this is not it, there’s much more to Big Data and its benefits will be opened to businesses in 2017 once the research progresses in the right direction.

User behavior analytics and predictive analytics are used to extract the information required for carrying out business operations and optimize them for good. Big data analytics make it possible to easily retrieve data, as per your needs and as and when required.

5. Automation

2017 will be a remarkable year with the craze for automation only going up, showing no sign of slowing down. The combination of machine learning and automation has the power to give rise to a completely new age.

The number of tasks carried out manually will be reduced by 2017, with automation coming as the new ruler of the IT market.

6. Physical and Digital Joining Hands

Online shopping for grocery, clothes, footwear, internet banking, online ticket booking and online payments are all byproducts of digitally powered world. Experts say that, though this digital world is beautiful, it can be made more awesome by integrating elements of physical world into it.

As the idea has potential to grow, ecommerce businesses have started endeavor to include options of physical store such as Dash Buttons to serve customers better and better each day. The same goes true vice versa too. For example, traditional stores would be including digital features such as store map for easy accessibility of required products to customers. Get ready to experience the best mixture of physical and digital worlds.

7. On-Demand Services

Do you want food to be delivered at home or want to book a cab to go office? Get it done in few clicks. Whatever be your requirements, it can be fulfilled with mere taps on the screen of mobile phone.

Mobile app development industry has grown by leaps and bounds, having built an app for any task. This has spoilt mobile phone users to avail any kind of service. People have responded quite positively to these on-demand services, which further encourage its growth in the coming year.

What do you think about these emerging trends?

These predictions are made by technological experts, which means there is some strong base to it and not completely futile. There can be additions to the list of trends, but the ones mentioned above are sure shot to garner attention in the coming year.

This forecast can help you to plan future business and corresponding marketing strategies. The list helps you to focus on key areas that will become more famous in future in a better way. You can even hire resources having specialization in these technologies to work on it dedicatedly. Preparing now is the right time to dominate the future, far outweighing your competitors.

written by for Tech section(s).