Augmented Reality is gaining popularity at a phenomenal pace. The AR market is poised to grow to $90 billion by 2020. With the success of Pokemon Go, Augmented Reality has gone mainstream. With more than 20 million active users daily, this groundbreaking app has been downloaded more than 100 million times. Augmented Reality is expected to grow by 35% with expected revenue to reach $100 billion by 2020.
If you think Augmented Reality is limited to gaming apps, you are mistaken. Many businesses right from startups to large enterprises have started to embrace the power of Augmented Reality to streamline efficiency, improve client satisfaction ratio and help the workforce prioritize and execute tasks faster, minimizing errors and increasing overall accountability.
However, businesses have just scratched the surface. There are plenty of opportunities yet to be discovered.
For companies and entrepreneurs looking to build augmented reality app, there are several questions about its practical applications, platform support to picking the right development partner. However, the concern that tops the list is how much it costs to build an augmented reality application.
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Check our #casestudy: #Augmentedreality based app for the #automobiles industry taking interactivity to new level https://t.co/nODnOBq0Ty pic.twitter.com/dajXFjOhVK
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Here are the factors that determine the cost of augmented reality application
Complexity & Platform
The main critical factor determining the pricing of AR app is its complexity and user interface. The user interface of an app for web or desktop application is far more complex compared to interface for smart phones and tablets. In smartphone apps, Augmented reality app development for Android might be challenging due to wide variety of screen sizes of devices and the highly fragmented world of Android. On the other hand, iOS offers a great degree of standardization.
The more devices and operating systems your app supports, it would require more testing as well as adapting for various screen sizes and resolutions.
Application Features and Design
Whether you are opting for minimal or all inclusive features, the cost of an AR app is directly proportional to features, design, and functionality. The technical specifications of the app, whether it’s a list based, or a database based application or one with or without a server can affect the cost.
There are several free solutions for implementing augmented reality functionality. However, such free solutions might work for initial testing and gaining skills in this technology. But these free tools might not serve the purpose if you are looking for customized solutions to enhance your business operations.
In-app Purchase or Free to Download
Augmented reality can connect the physical, digital and human experience completely changing everything, from education, manufacturing to sales. This revolutionary technology is changing the way businesses react with its customer. The cost of Augmented Reality app depends on whether you opt for free to download model or in-app purchases. Should there be in-app purchase options or does the AR app require full eCommerce functionality to increase bottom-line results? All these things can and will affect the overall cost of your augmented reality app.
Industry based AR Solutions
Several organizations across diverse industries such as ecommerce, travel and education are using scalable AR solutions. Pricing models significantly change based on factors such as support and volume of usage fees.
The costs of an AR mobile app development transcends beyond the initial concept and interface development. There are various costs which might just add up to the cost such as app monitoring and maintenance, administration, testing, updates and server costs.
Got an idea for an AR app?
If you have an idea for an AR app or looking for specific pricing information related to your project, contact us today. You can also check our case studies for exclusive projects related to Augmented Reality.
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