Brands have been known to have a mobile strategy that has won their target audience over. Whether Starbucks’s venti Frappuccinos or Nike’s Just Do It, these brands have successfully connected with their customers through mobile devices.

It has been widely reported that technological upheavals continue to disrupt the world. From cyberattacks to the rapid development of new technologies, it seems as though nothing is safe from the ever-changing tides of change. While it can be challenging to keep up with the latest updates, staying informed and up-to-date on the latest developments is essential.

Businesses of all sizes and industries need to be on the lookout for new and innovative mobile app development services. With over 5 billion apps, finding what you’re looking for can be challenging. 

The mobile ecosystem has evolved over the years with emerging technology trends, it is now more convenient than ever for modern businesses. This is due to the increasing penetration of the internet, as well as the convenience that apps provide.

Why should you care about Mobile App Trends?

Emerging technology trends often have a short window of opportunity to be exploited before the next big thing replaces them. Bycatching these waves early can give you a significant advantage in the market, as the technology is still new and poorly understood. 

With so many options available, businesses need to be mindful of how they are targeting their audience. 

For some, this may mean developing an app that caters to a specific niche. However, for others, it may simply mean ensuring that their mobile website is up-to-date and looks good on all devices. Regardless of the approach, staying updated with the latest tech trends should be observed to reach your target audience.

This blog entails our picks of emerging tech for 2023. Let’s get to unraveling them.

Artificial Intelligence

The Artificial Intelligence market is projected to grow from $387.45 billion in 2022 to $1394.30 billion by 2029

Mobile app development services are becoming more and more intelligent thanks to artificial intelligence. The technology is being used in various ways, such as to make mobile applications smarter, find users’ behavior, and make crucial decisions.

AI has been one of the most important mobile app technologies businesses use to build intelligent and beneficial applications. As companies continue to digitize their operations and embrace the digital age, artificial intelligence (AI) is becoming an increasingly important mobile app technology. Artificial intelligence has the potential to revolutionize a variety of industries, including customer service. By incorporating AI into your application, you can provide a highly personalized experience to your customers, predict their behavior, show them more relevant ads, increase engagement, grow sales, and do much more to make your app successful.


Geofencing will grow from US$ 1,867.2 Million in 2022 to US$ 9,596.6 Million in 2032- Future marketing Insights.

Geofencing is one of the best technology trends, allowing app owners to take advantage of location-based marketing. This technology enables app owners to customize how their users receive push notifications and location-based ads.

Geofencing can help businesses collect data about when consumers enter or leave a specific geographical area to target them at the right time. With this data, they can create targeted ads more likely to reach their customers.

It goes without saying by understanding the habits of your potential customers; you can optimize your marketing efforts and increase your chances of success.


660 million smartphones worldwide are expected to be 5G-enabled by end of 2022 – GSM

With 5G on the horizon, the competition is heating up. It is anticipated to be one of the most emerging trends in technology in 2023, with lower latency, faster speeds, and faster data transfer. With 5G coming, they will be able to produce more apps and make more money. It has the potential to change the way we live and work, and there are already many businesses and consumers ready for this new technology.

This will create a lot of new opportunities for businesses that are willing to capitalize on them.


The AR & VR market worldwide is likely to grow by 15.60% by 2027 resulting in a market volume of US$52.05 Billion. – Statista

While VR and AR- leading technology trends, personalize the user experience by allowing customers to “see” how products fit into their lifestyles, they also have the potential to revolutionize shopping. Currently, several companies are developing applications that will allow users to try on clothes and accessories in a realistic setting. This could lead to customers being more informed about what they are buying, as they can see how it will look on them. Additionally, it could lead to people being more likely to purchase items that they can see in reality.


The global beacon market size was USD 1.36 billion in 2018 and is projected to reach USD 31.61 billion by 2026- Fortune Insights

Beacon technology is one of the promising emerging trends in information technology, that enables app developers to craft proximity marketing experiences. By using beacons in apps, businesses can target users within a certain radius and collect data about those users’ interactions with the app. This information can be used to create targeted advertisements, enhance the user experience, and more.


Wearable technology market is expected to reach USD 410.2 Billion at a 31.20% CAGR by 2030- Report By Market Research Future (MRFR)

The wearable device industry has seen substantial growth in the last few years, and this trend will continue as a trend in mobile app development services. With new devices being released regularly, there is always something for everyone to invest in. Whether you are looking for a fitness tracker to help you keep track of your progress or a smartwatch to stay connected to your phone, there is a device out there that is perfect for you.

In today’s world, app companies have many opportunities regarding wearable technology. The health industry is a prime example of what this technology can offer. With the ever-growing popularity of wearable technology, app companies are starting to take notice. This is excellent news for consumers, as more and more apps will be created that cater to their needs.


By 2025, retail m-commerce sales is expected to reach $728.28 billion- Shopify

Mobile commerce (m-commerce) apps have been on the rise recently, as users have turned to apps instead of web pages when shopping. This shift has been aided by the increasing number of mobile devices and the growth of mobile commerce.

According to eMarketer, the use of mobile e-commerce apps, is one of the emerging trends in technology, which is predicted to grow substantially in 2023. This reflects the increasing trend of consumers shopping on their phones and tablets. In particular, app users are expected to spend more than $137 billion on mobile eCommerce in 2023. This growth is likely to be fueled by the increasing popularity of mobile devices and the increasing number of people who use them to conduct daily transactions.

Internet of Things (IoT)

It is expected that IoT technology worldwide spending would grow from $749 billion in 2020 to $1.1 trillion by 2023.- A report from Statista

The Internet of Things (IoT) has taken the world by storm in recent years. It is one of the emerging trends in information technology, which has so many possibilities for the app world, and this is a great time to get ahead of the curve and discover where IoT can fit in your industry. With so many devices connected to the internet, there’s no limit to what you can do with IoT. For example, you can use IoT to improve customer service or automate processes. The possibilities are endless, and there’s no telling where IoT will take us next.

Smart home technology is among the most popular applications of IoT app integration. This is because the devices can be controlled through the app, which allows for a more seamless experience for the user. Additionally, these devices can be monitored and managed from a single location, saving time and energy.

On-Demand Apps

The on-demand service app market is predicted to hit $335 billion by 2025.- A report by PWC

When you Hire dedicated app developers, the built mobile apps offer services on demand, such as ride-sharing, accommodation rental, video streaming, and food delivery, some of the most popular apps allow users to hire services at a moment’s notice. This makes our lives easier and will enable us to focus on what we want to do instead of searching for the right app and dealing with the associated hassle.

Businesses can take advantage of technology trends with on-demand apps by allowing users to order goods and services. By doing this, businesses can cut down on the time it takes to get what they need, which can be beneficial in several ways. First and foremost, it can save businesses money. For example, if a customer needs a product that is not in stock, ordering it through an on-demand app can save the business time and money by allowing them to order the product instead of waiting for it to come in.

Apps for foldable devices

The foldable smartphone is expected to reach a market share of 52% by 2027. – A report by Coherent Marketing Insights

Foldable phones are back in style and dominating the market. They are perfect for people who are always on the go and want to be able to take their phones with them wherever they go.

 By 2031, the Future Market Insights research group predicts sales of foldable phones to be $65 Billion. This is a significant increase from the $14.2 Billion market size in 2018. Manufacturers are racing to create new models that are more versatile and convenient, making foldable phones an increasingly popular choice for buyers.

Foldable screens offer a more immersive experience with apps that take advantage of the screen’s folding capabilities. When an app is designed for a foldable screen, the developer should focus on a healthy screen ratio to provide an optimal experience.

Final takeaway

The opportunities for growth in mobile app development services and businesses adopting these technologies strategically continue to abound. This past year has been particularly fruitful for businesses looking to tap into the power of mobile apps. From ride-sharing to retail, there are countless opportunities to be had. With the right strategy, businesses can reap the rewards of tapping into mobile app development.

Keep up with the latest trends in mobile app development if you want to stay relevant in the digital marketplace. Various new apps and platforms are constantly entering the market, so businesses must keep up with what’s new. There are a number of different emerging trends in information technology available, so make sure you find the one that best suits your needs.

Hidden Brains- Your development partner

To transform into a true industry leader, companies need to invest in the radical changes on the horizon. These emerging technology trends will require a shift in thinking, and companies unwilling to make the changes will be left behind. When you embrace newer technologies, it’s never easy. You have to get used to the new way of thinking, and sometimes it’s hard to keep up with the constantly changing pace of the industry.

The visionary and seasoned experts at Hidden Brains have your back. 

Reach out to us and Hire dedicated app developers, and we will ensure to help you integrate the next groundbreaking technology as a part of your app solution.