About Layr
Layr, the Atlanta, Georgia based trailblazing insurtech startup, singlehandedly revolutionizes the commercial lines insurance landscape for small businesses in the United States.
Their cutting-edge AI-powered cloud digital insurance platform empowers entrepreneurs by automating the arduous process of sourcing, purchasing, and managing business insurance. Powered by artificial intelligence, Layr's platform offers tailored policy recommendations, matches companies with the ideal coverage, and accurately predicts carrier pricing.
With Layr, business owners gain access to a self-service portal that simplifies insurance-related tasks, allowing them to secure customized insurance on their own terms.
100+ Insurance
Brokers100k Live and Active
Customers10+ Insurance
Coverage Type
Legacy System Modernisation
for Insurtech
With the focus on stabilizing and scaling their outdated and unstable legacy V2 system while simultaneously developing a new, robust V3 system using updated technology. The goal was to alleviate customer pain points, particularly in the areas of quotation (Underwriting precision), and streamline their operations through insurance process automation.
Since the business was running for 3 year on old legacy technology.The idea was to set up an engineering team that not only helps improve the current platform but also helps re-build the platform with contemporary technology.
Pain Areas of Layr
- Lack of engineering team members and required skillsets.
- Scattered data across multiple platforms.
- Current Legacy portal (V2) was outdated and unstable. Full of bugs and Performance issues.
- Lack of real-time data and analytics, reports.
- Business impact due to missing key features.
- Unable to scale with the growing business and the demands of newly onboarded partners.
- Technical restrictions slowing down the Layr's ability to get new features to market.
- Partners/Customers satisfaction impacted due to cluttered user experience (UI/UX).
- Limited support for branding and marketing.
- Not so friendly and easy way to create white label for brokers.
- Lack of transparency to the brokers and their staff.
- No clear product roadmap defined.
The Key Goals
Without compromising the live environment
- Stabilize legacy system
- Resolve existing bugs
- Improve the efficiency
While maintaining the legacy environment
- Develop a robust server less architecture
- Implement intuitive UI/UX
- Introduce state-of-the-art features
Integration Enhancements
- Integrate cutting-edge 3rd Party tools
- Develop a versatile eco-system
- Real-time data syncs
The Game Changer
Hidden Brains Strengths
Hidden Brains demonstrates empathy towards businesses, understanding their needs and challenges.
With a customer-centric outlook, Hidden Brains prioritizes the satisfaction and success of their clients.
Hidden Brains boasts a strong technical team with expertise in various domains.
With decades of experience, Hidden Brains brings a wealth of knowledge and insights to their projects.
Hidden Brains delivers high-quality solutions, ensuring excellence in every aspect.
Hidden Brains embraces innovation, driving transformative solutions with new technologies.
Hidden Brains has a proven track record, earning trust and satisfaction across diverse industries.
Hidden Brains fosters collaborative partnerships, aligning solutions with client goals.
Hidden Brains promotes continuous learning, delivering cutting-edge solutions with updated expertise.
Hidden Brains Action Plan
Initial Partnership
Hidden Brains recognized Layr's potential and challenges, impressing them with their customer-centric outlook, technical expertise, experience, and commitment to quality.
Team Formation
Hidden Brains assembled a cross-functional team of experts, including Program Managers, Project Managers, Technical Managers, Developers, QAs, BAs, and Designers.
Analysis and Requirement Gathering
Hidden Brains conducted a detailed analysis of Layr's system and acquired subject matter expertise in the US business insurance industry.
Work Division and Targeted Focus
Hidden Brains divided the work into V2, V3, and Integration teams, ensuring efficient development and addressing pain points with active collaboration.
Taking Over the Lead Developer Role
Hidden Brains seamlessly took over from Layr's lead developer, ensuring continuity and leveraging their expertise.
Regular Stable Releases
Hidden Brains delivered stable releases every fortnight for 8 months, following an agile development approach using a custom estimation and prioritization framework approach.
Automation and Efficiency
Hidden Brains reduced manual work by 47% through automation testing, enhancing efficiency and reducing the risk of errors.
System Performance Optimization
Hidden Brains optimized system performance by 300% through query optimization techniques, delivering a seamless user experience.
Achieving Security Certifications
Hidden Brains assisted Layr in obtaining SOC 1 and SOC 2 certifications, implementing necessary security measures for data protection.
Through these step-by-step efforts, Hidden Brains successfully developed a software solution
for Layr that addressed their pain points, improved efficiency, optimized performance, and ensured compliance with security standards.Cases
How we onboarded customer, their process, what we did, and what made client onboard us etc. including technical evaluation client did.
How HB participated in business related things like broker counsel meeting, customer feedback sessions etc. and what and how HB contributed.
The complete Hubspot work wrt. V2 and V3 both.
How UX was built and what process, what outcome.
How overall Integrations was done.
How complete Devops was set.
How the complete process was set wrt. different teams maybe some sort of Org. Structure or team structure diagram too, data driven decisions, communication process.
Value Addition
Hidden Brains demonstrated their commitment to supporting Layr's growth and success by
collaborating with the vendor company, assisting in team hiring, facilitating a seamless transition, and orchestrating data migration.Technology Stack
Step functions
Sonar cloud
AWS Amplify
AWS S3
AWS Cloudfront
AWS Cognito
AWS API Gateway
Step functions
Sonar cloud
AWS Amplify
AWS S3
AWS Cloudfront
AWS Cognito
AWS API Gateway
Cypress - Test Automation
Jest Framework
AWS Cloud Formation
AWS Event Bus
AWS Lambda
SOC I and SOC II
Terraform
Cypress - Test Automation
Jest Framework
AWS Cloud Formation
AWS Event Bus
AWS Lambda
SOC I and SOC II
Terraform
Core Features
Custom Agency Portals
Agencies can create their own unique portals with their branding and subdomain (White Label), making it easy to manage clients and build trust through Insurance CRM.
Auto binding Policy
This smart feature autobinds policies on payment success, making the policy issuance process quick and hassle-free.
Rating engine development
Premium calculations algorithm implementation for accurate and efficient insurance pricing strategies.
Real-time insurance quotes
with underwriting precision, leveraging advanced risk assessment and policy quoting software for accurate coverage decisions.
Claims management
Efficient claims processing and analytics ensuring streamlined claims management, maximizing accuracy and enhancing the overall insurance experience.
Insurance Dashboard and Analytics
Data-driven decision-making, unlocking insights crucial for informed strategies and optimized business outcomes.
Insurance workflow automation
Enhancing efficiency and delivering seamless experiences for insurance brokerages and beyond.
Insurance Document Management
Ensuring compliance, data privacy, and robust governance in the insurance industry.
Third-party Integrations
Layr offers solid third-party insurance API integrations with carrier aggregators, Anvil API, Ascend, and more.
Smart Proposal Forms
Layr V3 offers smart proposal forms that gather customer data and provide real-time quotes from third-party carrier aggregators.
ACORD Form Generation
Integration with Anvil API allows you to generate ACORD forms easily and seamlessly.
Policy management solution
robust Policy Administration System and streamlined automated renewals for enhanced efficiency in policy management.
hubspot
AMS Platform
AMS Platform
Ascend
Stripe
Quickbooks
FullStory
Coterie
Markel
Helpscout
Client Testimonial
Hidden Brains cared about our business & success. It was that caring which made us realize that Hiddenbrains was going to be the company that we can trust for our difficult journey of transformation.
When we were first looking for partner to help us through a very difficult transformation as a company. We spoke with dozen of different essential partners who were all technically competent in their own way. But we were looking for the company which can help us through and then our team decided to go ahead with Hidden Brains because of the love of empathy & understanding that was expressed for our business which impressed everybody.
And that proved to be true in the 8 months that we being working with Hiddenbrains. Time and again we found that people we worked with cared about our company, purr people, you have been responsive when we needed the response. You raised the level of engineering, expectation of company hands now. Our business problem have been through the results, to the point where is really changed their attitude about what was possible with the platform & we actually looking for the change & so for everything in this company is done for our business for every moment you listen to our challenges & fairly great resolve and achieved later in timely manner.
