The travel industry has transformed, bringing about technological evolution. Travel was considered the privilege of the wealthy until technology, and leading travel companies changed the concept making the process easy and accessible to people. Modern travelers are tech-savvy and meticulous planners and not random wanderers. Web application development services are making it easy for travelers to seek the best deals for their next holiday.
Travelers are gaining advice online, as well as booking perfect travel experience on websites. Social media sites also assist users in booking the next trip to their dream destination with enticing promotion campaigns online. Users are getting both advice and inspiration online to book their perfect travel experience.
- 81% of business travelers have used voice technology while traveling
- 56% of travelers expect to receive information on travel disruptions via push notifications
- 58% of leisure travelers and 85% of business travelers prefer to use apps to book flights
- 72% of travel brands feel they aren’t investing enough in mobile.
Whether it is the urge to stay connected or competitive nature, travelers don’t disconnect from technology. Ninety-two percent of prospective travelers planned on bringing their smartphone with them on vacation. Several travelers feel that technology allowed not just to click pictures, but also allow them to share photos with loved ones back home.
Based on requirements, travelers use technology in several scenarios. Whether it is getting ready for trips or booking accommodations via laptop, travel websites and portals play a central role in travel planning. Once the journey begins, it is time to use mobile devices for check-in and get real-time updates about the journey.
Rising Importance of Website Application Development for the Travel Industry
Brands ought to make desktop and mobile-friendly websites, alongside versatile applications to accommodate consumer behavior. Recognizing what arrange travelers utilize specific devices can help illuminate client structure.
Travel sites and applications streamline clients’ adventures, increase client satisfaction, and make touch points with the clients.
Innovation puts the world readily available. Individuals tap into their telephones, launch applications, and deal with their lives.
With users downloading more apps and spending more money on app stores, the rise of the mobile app is phenomenal. 80% of us use our mobile phones to find information online and download an app related to searches –a business without an accessible and appealing app will be knocked out of the competition.
What features does a travel websites need?
In today’s rapidly growing marketplace, key business challenges are focalizing with consequences felt across multiple industry sectors. What are the critical areas of innovation, challenges, and opportunities that may affect your travel website and influence your business strategy?
Chatbot integration is now gaining popularity among hotels. With the chatbot, guests or travelers get instant responses regarding booking a reservation, checking flight status or planning an itinerary. Bots can allow guests to text a few emojis to order room service eliminating the need to talk to anyone.
It is an era of personalization and contextual information to build an experience tailored to meet needs. Several brands have done a commendable job of tracking traveler preferences and creating personas and profiles for each person. Web applications provide alerts to travelers about attractions and events they might be interested in.
Despite the fact that we’re a long way from arriving at the zenith of personalization through innovation, it is evident that organizations must grasp a customized approach to deal with growth in the present travel segment. Those that influence innovation to make custom-technology solutions will edge ahead in the challenge for client dependability, while those that defer change will likely be dropping out the race.
In today’s connected world, there is a need to share information and recommendations with friends and fellow travelers. Many brands are effectively utilizing user-generated content to showcase their locations and services. User-generated content allows travel websites to highlight experiences from another traveler’s point of view.
Advanced Search Options
A search engine must provide search filters to provide the information according to the customer’s choice based on different parameters such as location, distance, the country you want to visit, date of journey.
There should be the option to provide advance search based on hotels and holiday packages you can choose and book, car rental service providers, and bus service providers.
Leisure travelers often use travel apps to check weather forecasts of the places they are about to visit. It allows them to pack accordingly and avoid harsh weather conditions. Travel websites should integrate a real-time climate forecast feature.
Timely and accurate weather information will allow getting alert of the weather and ensuring travelers avoid natural calamities. However, it is equally essential to provide the weather features that provide details such as wind speed, the possibility of cloud formations, humidity, and more.
Security and ease of payment are dealmakers for cross border payments. As a result, it is crucial to integrate a booking system within your website. Travelers used smartphones and online sites for booking and payments. A robust booking system should allow users to make a comparison between prices, categorize places, set reminders, and receive notifications about hotel offers.
Technology solutions allow hotels and airline companies to offer exclusive deals and discounts to travelers online as well as referral and joining bonus to the users. The point is, try your best to get more users on your side.
It is nearly impossible to predict the growth of personalized travel services. However, technological advances offer clues regarding the next destinations in the journey. The rise of voice-enable technologies will redefine the future of travel – providing support right from the booking to returning to the original location.