According to statistics from emarketer.com, in 2016, “51.8% of travelers who book trips via digital means will do so using a mobile device.” Further according to latest estimates of digital bookings and travel research, it seems Americans don’t mind booking accommodations and air tickers on small screens.
Here are the ways travel apps are helping people across the globe:
Improve User Experience
Nowadays, majority of travelers use mobile apps. This provides several travel companies a great opportunity to promote their products and services. After all, your company has the opportunity to reach out to visitors directly when they need the most.
Offer an Online Booking Service, 24*7
There is no better option other than allowing users to book air tickets, hotel rooms or car rentals right from the comfort of home with mobile apps. By offering the option to book services via app, you are reaching out the users in the most effective manner.
Abundance of Choices
The abundance of choice opens lot of avenues to attract travelers across the globe. Most standalone travel agencies fail to get market traction and reaching out to millions across the globe. The travel app is not just limited to booking air tickets, rather transcends to all kind of activities such as guided tours, car rentals, and travel packages.
Hipmunk, Skyscanner, TripAdvisor, MakemyTrip, PackPoint, Expedia, Booking.com, Airbnb, and many more travel applications have become a norm when it comes to planning trips. These brands are providing users a great value for money. Considering the extensive benefits, many travellers use these apps for their future travels, business trips, or family tours.
Flexibility and 24*7 Support
Now users don’t have to worry about time zone differences or office timings. With travel mobile apps, users can book tickets or make hotel reservations anytime with uninterrupted support and chat feature.
Easy Access to Information
Now get firsthand information about route-diversions, traffic jams, as well as maps all at your fingertips. Visitors will have access to all information that can help reschedule or rearrange travel plans to make the journey more enjoyable, giving you moments to cherish.
The Final Word
Mobile is playing an instrumental role in the exponential growth in online travel booking and sales. When it comes to travel apps, sky is the limit. Think about it there is a smartphone in every consumer’s hand. It is important that you understand your target audience and analyze their behavior to develop a travel app that meets their expectations.
Everybody in the travel industry is joining the mobile app bandwagon. There is a high possibility that even your competitors will go mobile or probably are already mobile. Now is about the right time that marketers consider mobile app as a medium of developing a comprehensive omnichannel experience for users.