Did the flying news of Google adopting ‘mobile first indexing’ come to you as a surprise? Today’s age is powered by mobile phones, which makes it clear that people prefer using internet on this pocket sized device over desktops or laptops.
This usage trend of people over the world is not hidden from the technology giant Google. After much analysis of user behavior pattern and usage trends over the internet, Google has decided to change its criteria for ranking websites.
This move is based on improvising user experience and providing them with more relevant options on the first page of search engine. Those who need an understanding of Google’s prevailing and futuristic ranking mechanism, this blog is a must read for you.
Prevailing Website Ranking Criteria
As of now, Google has been evaluating the design, frequency of new activity and structuring of desktop version of websites to decide its ranking in the search engine results. This activity seems to be causing problems to those who surf the internet via mobile phones and land up on websites that do not optimize content for this small screen device.
This is eventually leading to less meaningful results ranking higher than those optimized specially for mobile devices. These UX aspects, so far neglected by Google, are going to have an upper hand in deciding ranking.
Changes in Indexing: Mobile First
Google aims to bring the best searching experience to its users, irrespective of whether they use desktops, mobile or tablets. Experts found the solution to this achieve this goal in the form of mobile first indexing. The official blog of Google clears this strategy by writing about how to improvise your website for good ranking.
The company says this is a part of experiment to fetch relevant and optimized website results to users. Who will be affected by this change? Websites that have poor mobile version or display inappropriate in mobile screen size are the ones that get affected.
Websites that are responsive are safe in this move. This is because responsive websites are robust and well-structure to display appropriately in all devices, say desktop, laptop, tablet or mobile.
How to be Prepared for this Change?
What kind of changes should you make to your existing website? Well, the answer to this question depends on how does your current website look and behave:
- If you have a responsive or dynamic serving website, sit back and relax as you have no alterations to implement for this new move of Google.
- Those sites having different mark-up for desktop and mobile versions need to work on few elements:
- Ensure the structure of data across both the devices is as per the visitor’s good readability quotient.
- Check whether your website has a mobile friendly design.
- Canonical links do not need any change as Google is not going to tweak its rule in this aspect.
- If you have only one version, i.e. desktop version, of your website then do not worry. Google will continue to index the same desktop version. Not having a mobile site is much better than having a poorly designed one.
Google has clearly said in its blog that this will be implemented on experimental basis and its continuation will be decided on the basis of how useful it has been proved for online users. ‘Plan and improvise your website for best customer experience’ is the basic rule to get good ranking on search engine. Approach a well-known web design and development company and get a revamp for your business website to welcome this ‘mobile first indexing’ change.