When it comes to start-up, problems generally seem simple and might get immediately solved by designing a new screen or adding an icon. If you are focused on solving user’s problems, it is important to align with users’ journeys and needs. This is one of…

Empathy Map is an important part of human-centric design. What is going on in users’ heads is the focal point of user experience (UX) design. It is important to understand the user, thought process, and understand user needs. To connect with…

UX is often dubbed as an effective way of connecting prospective users to a business — all the touchpoints from marketing, sales, development to distribution channels. In today’s highly competitive business scenario, “user experience” provides the way for relevant and meaningful interaction…

Let us first define what is a user interface prototype. A prototype is like an early sample, model, or release of a product which has been built to test a concept or process so as to define its success. This term is used…

In the world of UI/UX, customization and personalization are highly popular words in the world of design and development world. While users often mix up these words interchangeably, there is a subtle difference between both the terms. In order to understand the…