Why is prescriptive analytics across industries so evident and wide spread? Why is big data the talk of the town? Why do companies invest heavily in prescriptive and predictive analytics?

Before we answer all these questions, let us start from the basics. What led...

Retail companies across the globe have focused on reaching out to audience and understanding their preferences. It is all about anticipating changes in customer behavior and developing consumer-centric solutions.

With the rapidly increasing competition and growth of diverse new channels, the retail industry is now...

Big data is helping healthcare practitioners gain actionable insights from different sources and analyze it to reveal patterns, ultimately improving healthcare delivery process. The increasing Volume, Variety, Veracity and Velocity, along with advanced tools allow gauging meaningful information. For healthcare providers,...

Business is about how effectively you understand your target audience and how well you serve them. Big data helps organizations in understanding and growing their business by using business-critical data to their advantage. Improve the way by which you market your product or service to customers...

Retailers, grocery stores, restaurant owners and food producers are using new forms and sources of data to understand customer requirements effectively and discover important food & restaurant industry market trends. Whether it is Artificial Intelligence (AI), mobile, social and Internet of Things (IoT), emerging technologies are...