How Mobile Payments Can Improve your Sales?

Feb 09, 2016
The number of people in the US using smart phones to make payment for goods and services at the point of sale will continue to consistently increase in 2016. This year is being touted to witness tremendous growth for the technology. According to the latest mobile payments forecast from eMarketer, the total value of mobile payment transactions for the year 2016 will grow at a phenomenal rate of an astounding 210% in the US.Related: Mobile App Development Trends 2016By 2016, total mobile payment transactions will reach $27.05 billion, with users spending an average of $721.47 annually. Total mobile payment sales will rise faster than average spending per user in 2016 because of the growth in the number of overall users of the technology.

Are you wondering about the reasons behind the substantial rise in mobile payments?There are several factors that have spearheaded the growth of mobile payments in the U.S. In 2015, we witnessed several mobile wallets like Apple Pay, Android Pay and Samsung Pay becoming a standard feature on newly launched smartphones. Merchants can attract new users by mobile payments at point of sales systems.Advantages of Mobile Payments for Business

Enhanced customer experience:
Mobile payment ensures seamless user experience while making the final payment. You can not only save time, but also reduce the chances of errors at point-of-sale. Several new and emerging technologies such as beacon technology have opened up new frontier to improve user experience. An in-store beacon connects with an app on the customer’s phone using Bluetooth technology. This allows access to information such as store layouts, product details, deals and payment.Security & Privacy:
Undoubtedly, robust security and privacy will deeply impact the overall acceptance of mobile payments. Despite several attempts to tighten security, credit card fraud continues to be one of the biggest pain areas. On the other hand, Apple Pay takes the potential of mobile payment security to new heights. The device uses encrypted NFC technology for connection with the payment terminal wirelessly and requires the user to touch the phone’s built in fingerprint scanner to confirm identity. As a result, sensitive customer details are not compromised. This protects customer’s privacy and merchant from data theft.Cash flow management:
Mobile payment makes it relatively easier to keep a track of money spend. It also contributes to effective and seamless cash flow management, allowing organizations to manage all transactions from a single terminal.Starbucks and Mobile Payment App Success Story

Undoubtedly the success of Starbucks mobile payment app comes to our minds. A leader in mobile payments, Starbuck encouraged consumers to use mobile apps to make payment. Starbuck announced that 11% of sales volume comes from its own mobile wallet in late October 2013. This effectively means about four million mobile payments per week and eight million consumers using mobile apps to pay.Innovation, Technology and Simplicity: Key to the most successful wallet apps in the US Back in 2009, Starbuck launched its mobile card app in 16 stores. The encouraging response to this program resulted in nationwide expansion. This program allows consumers to pay by allowing scanning of a barcode at the point of sale. At a time when most technology experts were skeptical about 2D barcode and the way it’s used, Starbuck’s team took 2D barcode and reversed the use by allowing the register to scan the 2D barcode instead of user scanning a 2D barcode.Simply Brilliant & Elegant This new program effectively utilized existing POS found at each and every Starbucks. Quintessentially, it was brilliant use of the technology, rather than reinventing the technology for change. Starbucks had one of the most successful retail loyalty programs in the US. But this success was based on diligent and meticulous research of the team. The company worked for decades to chart out the perfect program. This was not an overnight success story.It is obvious that Starbucks app is helping the business at different levels. For instance, the app has helped lift its loyalty program My Starbucks Rewards. This app makes it easy to track purchases and get free drinks and other perks.Finally

While we are still few years away from mass adoption of mobile payments as the new norm across merchants and consumers, there is a very urgent requirement for businesses to embrace this technology and prepare themselves to ensure they don't lag behind competitors and always stay ahead.
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Top 5 Best Practices of Mobile App Testing

Dec 02, 2015
Everyone associated with the mobile app development industry is aware of the intricacies of the business. The mobile app development process beginning from mobile app strategy to app design and mobile app development is incomplete without the resolving of bugs that may incur – and this is where mobile app testing makes its mark.   (more…)...

Apple CarPlay vs. Android Auto: Who will rule the dashboard?

Jul 08, 2015
The clash between the titans just does not seem to stop. Apple and Google are back trying to win over users by offering safe and intuitive mobile user interface for car. Both tech giants have developed operating-system extensions geared specifically for the dashboard: Apple's CarPlay and Google's Android Auto.According to a report, the connected car is fast emerging as one of the most important new digital platforms and of the 220 million total connected cars on the road globally in 2020, it is estimated that consumers will activate connected services in 88 million of these vehicles.While the two platforms are pitted against each other, it is worth noting that there are subtle differences.  Android Auto and CarPlay are designed to perform with native mobile platform and expected to release over the next year.Here is a quick comparison between both operating systems.Home screen and organizationBoth Apple CarPlay and Android Auto are designed keeping safety in the mind and minimizing distractions while driving. Just plug in your iPhone and CarPlay will put all the things that you might need on the car’s in-dash screen. You would have options you’d expect: Phone, Music, Maps, and Messages all in the way that you can focus on driving. The icons are all structured and laid out just like an iOS device. Most of the actions can be controlled using Siri and can be accessed through apps or work with car’s controls such as knobs, buttons, or touchscreen.Android Auto too was designed keeping in mind safety while on the go. With integrated steering wheel controls and powerful new voice actions, Android Auto is specifically designed to minimize distractions so that you can stay focused on the driving part.Android Auto automatically displays useful information and organizes it into simple cards that appear just when they're needed.Android Auto features Google Now with live-updating stream of information cards displaying contextual weather information, notifications and shortcuts based on user habits and recent searches.Maps Now coming to Google’s strong area, Maps. Google Maps is the default navigation app for Android Auto. Undoubtedly, Google Maps provides turn-by-turn direction in well-laid out maps, traffic updates and suggests alternative routes. Android Auto integrates well to suggest destination with information cards.On the CarPlay, Apple Maps is your only choice that integrates with CarPlay and Siri voice commands. While Apple Maps does the job, Android Auto leads all the way. It is worth noting that both Android Auto and CarPlay don’t offer the driver the choice to use third-party navigation software or offline navigation options.AudioWhen it comes to audio streaming apps, users thankfully have options to select from. Each system supports its native music app. For instance with CarPlay, it’s iTunes Music, as well as Podcasts. For Android Auto, it is Google Play Music.However, both allow third-party music apps such as Spotify, iHeart Radio, Stitcher, Radioplayer (UK-only) and Umano. While Android Auto system lets you set service pops up with a press of the music button, CarPlay requires that you hit dedicated app icon. This step might require some scrolling to the annoyance of users. Both OSes have APIs that let third-party audio app developer to adapt their software for Android Auto or CarPlay.Voice commands and searchThis is an area where the battle between both giants gets tough. Both Google Now’s voice search and Apple’s Siri are extremely powerful and user friendly. Driver can simply make calls schedule reminders, reschedule appointments or send text messages by talking.  The battle between the virtual assistants is fiercely competitive and both go head-to-head.Messaging appsCarPlay keeps things to the point and very simple when it comes to messaging. It supports only Apple's native messaging application- Text and iMessages. In this case Android Auto is the clear winner with support to integrate third-party messaging apps such as WhatsApp, Skype, ICQ, Kik and its very own Hangouts.Synopsis: When it comes to functionality and ease of use, Android Auto and Apple CarPlay are evenly matched. The main difference between the two boils down to core design. Android Auto provides information with contextual Google Now cards that seemed to know driver’s next move. CarPlay provides well thought-out and simple design.While CarPlay and Android Auto offer similar experiences, both require sacrifices depending on what matters the most to the driver.  But the decision was already made when you opted for your phone....

Mobile App Marketing Promotion Strategies to Increase Downlo

Jun 25, 2015
So you have done what it takes to develop a killer app. Now is the time to launch your app and watch your app move up the rankings. Right? Well, for most naive developers, it is about time for some reality check. In the entire mobile app development cycle, probably mobile app promotion is the most difficult task. It is a bitter pill to swallow, but most apps get stuck in this same stage and probably lost in oblivion.According to Gartner by 2018, only 0.01 percent of consumer mobile apps will be considered financial success by developers. With millions of apps out there, the app world is a highly competitive and saturated market. You can’t sit back and relax once your app goes live.In fact, now begins the most difficult part of promoting your app. It is all about beating odds and using some promotion techniques that will help your app get discovered and create a flow of downloads.Don’t wait till the day of submissionMost developers wait till the very last moment to kick start promotion activities. However, the actual work starts even before the app is released. The main objective behind starting early is to make sure that users eagerly anticipate your app’s arrival. Think about it there are millions of apps in the app world and let’s not forget nearly 2,000 new apps release on a daily basis.It is important to schedule your marketing activities much before launch. Ideally, pre-launch marketing should begin at least a month in advance before the expected launch date.You must design landing pages for your app. Keep away from complex websites and just focus on key features. The main purpose behind landing page is to develop your app’s target audience and gather emails. This helps sending timely updates about release date to your target audience.Get in a story-telling modeThere are thousands and thousands of app for virtually every task under the sun. So how is your app different? Tell the story behind your app. Remember, stories and the emotional quotient tend to attract eyeballs and grab interest. Every app has a story. What about your app? You need to tell your side of story and showcase the emotional accelerators that made you go for the app. Share this story everywhere and make it a part of your PR efforts.Go free for a day or at launchWhen launching your app, as part of promotion strategy offer it for free. There is no point in creating a hurdle to download at the very initial stage. If you don’t want to launch app for free. There are several services that feature apps directly to the user’s smartphone for free for a day. Such sites can help you create a lot of buzz and put your app in front of many users. Mobile users trust these services to deliver high-quality apps from across the globe. This service can help you get users click on the much important download button.Focus on reviews and ratings Reviews and rankings (favorable ones of course) count a lot in the app world. A higher rating means more downloads and a better ranking. But how do you ask your users to spread word about your app? Thankfully, there are a number of ways of doing it. You can leverage mobile analytics tools to identify your most engaged app users and target that group with in-app message to rate your app. There are several mobile app analytics and marketing tools that will help you identify such user segment.Synchronize your efforts The launch of your app should be designed to gain maximum exposure and swing the momentum in favor of your app. It’s better to synchronize your efforts such as blog posts, PR or banners to reach out to your target audience. Exposure in several outlets can have a multiplier effect and persuade users to click on download button.Finally In the world of app promotion there is no one-size-fits-all or rule of thumb. It is best to identify which strategy works best for you. Keep in mind mobile apps are an incredibly powerful way to connect with your customer. In order to taste success, it’s important to spend quality time upfront planning your marketing efforts. This will help create buzz around your app and get people to click on download option....

iCloud Support, Apple TV and Siri: Everything you Wanted to

Jun 23, 2015
HomeKit is a framework to communicate with and control all connected accessories in a user’s home by iOS device. Users can explore accessories in their home as well as configure them. Most important, HomeKit allows users to create actions to control devices and group actions together and execute them using Siri.How Does HomeKit Work?HomeKit will control all your smart devices from one central hub. It’ll allow you to group products into “rooms,” “zones” and “scenes”.
how-apple-homekit-works Image Courtesy: Apple
The control mechanism in “rooms” is fairly simple.  User can switch on or turn off all smart devices in any room, for instance, a bedroom.Zones are a cluster of rooms, as compared to a single room, enabling user to control smart devices in multiple rooms at once. Just think about it, you are working on important presentations late night, just switch off lights in hallway, kitchen and your living room in a matter of snap.“Scenes” are the most powerful medium to simultaneously adjust the characteristics of multiple accessories. Each Scene has a name and can contain multiple actions associated with an accessory and its characteristics in a Home.The devices will be controlled directly via Siri - which would provide the convenience that users typically associate with a single app. Siri can easily execute sophisticated operations with a single statement. Siri will recognize Home, Room, and Zone names and support statements like “Siri, lock up my house,” “Siri, turn off the lights in bedroom,” and “Siri, make my living room warmer.” Siri also recognizes accessory names and characteristics.Apple TV:  Remote to control your houseWith an Apple TV (3rd generation or later) software version 7.0 or later, users can control all HomeKit-enabled accessories while away from home using iOS device. User can sign into iCloud with the same Apple ID on iOS device and Apple TV. This will let user remotely control accessories by using Siri commands.HomeKit Accessory Protocol (HAP) It is important to note that Apple TV isn't a full hub (as rumored), it can be used to remotely control devices. With iOS 9, Apple is launching a new iCloud-based HomeKit Accessory Protocol (HAP) for remotely accessing devices even without an Apple TV.HAP works over iCloud. It is encrypted, secure and will be available for free to developers. This will let users control notifications remotely. Apple is allowing Bluetooth Low Energy (BLE) devices to send notifications to the device. Taking a step further, BLE devices can send notifications irrespective of "connected" status. You can use Wi-Fi to extend the range of Bluetooth devices.HomeKit: What’s in store for future?  
homekit-future Image Courtesy: Apple
It’s been almost a year since Apple announced HomeKit. While Apple dedicated a substantial portion of time at its Worldwide Developers Conference last year to announce this cutting-edge health platform. This year was different. It was blink and miss appearance for HealthKit. Apple announced that HomeKit will be able to handle more products such as security systems and mechanical blinds.While Apple announced complete revamp of its new music streaming app, there is no Home app. But industry experts believe Apple’s new Home app, which didn’t feature in WWDC is likely to release in iOS 9. This new Home app will provide the ability to manage and monitor all HomeKit accessories from one central location.HomeKit compatible products are just trickling now and there is confusion about how Apple really plans to make HealthKit, a high-performance Internet of Things platform and a coherent experience. Products using Apple’s HomeKit framework recently hit the market almost after a year of development since the company first announced the platform last year.It certainly looks like a tough ride ahead for Apple’s Homekit. We will wait and watch....

Apple’s iOS 9: Expectations & Rumors

Jun 05, 2015
Nothing can beat the excitement of Apple Inc’s Worldwide Developers Conference; and this year’s WWDC15 is no different. Apple loyalists and iOS enthusiast worldwide will gather once again at the annual event on Monday, June 8 in San Francisco. While everyone expects Apple to launch a new iPhone every fall, not much is known about the same – but yes, iOS9 expectations is definitely soaring and rumor mills are busy churning predictions. Let’s check out!Well, what makes me take notice of the new WWDC15 logo is the tagline “The epicenter of change”. As a matter of tradition, what message is hidden in this is as always worth ‘decoding’ when it comes to making prediction for any Apple event. And we actually have to wait for the D-day to finally happen.What to Expect from iOS 9ENHANCED APPLE MAPSUnarguably, one of the most expected features for iOS, enhanced Maps from Apple is on everyone’s mind, especially after its traditional rival Google’s impressive update to Google Now.  The new Apple Maps feature is expected to pull data from several sources like Calendar, Passbook, Contacts and other third-party apps and help you deliver transit directions along with likely notifications on alternate public transit routes if there are potential delays when en route to an event scheduled in your calendar. This Search functionality can be accessed by swiping your home screen to the right.NEW KEYPADA fresh new Keyboard is possibly in the offing for Apple loyalists. News is rife that the enhanced keypad will work in both portrait and landscape mode; however, users will get a wider choice of useful buttons when in landscape. The Shift key is also expected to get a makeover, and is anticipated to additionally support Force Touch display with haptic feedback.SUPERIOR BACKWARD COMPATIBILITYUntil now iOS users with older devices like iPad2 or iPhone 4S were deprived of upgrading their OS. However, the iOS9 is expected to offer more power to users as there are possibilities of it being slimmed down for old device users to update their devices.PERFORMANCE & SECURITY ENHANCEMENTSOne of the major optimizations iOS users are looking for in the upcoming iOS 9 launch is a diminution in the amount of space the operating system takes up currently. This is crucial, as most of you are aware, iOS 8 (that requires more than 2GB of free space to install in devices limited to 8GB or 16GB) of storage was not warmly adopted in the initial period of launch – mainly because of its sheer size. iOS 8, which can difficult to clear up on devices.NEW FONTExpectations are high following Apple’s creation of a special font called "San Francisco" designed for Apple Watch that makes readability easier on a small screen. And as rumors suggest, the new font will be used as the system-wide font in both iOS 9 and OS X 10.11, replacing the currently used font Helvetica Neue.HOMEKITOne of the other prominent expectations is of iOS9 being empowered with a new "Home" app. This will function as a central location, enabling users to wirelessly discover and manage HomeKit (Apple's home automation platform) based devices. It is also rumored that the "Home" app may interface with the Apple TV – believed to be the key hub of a connected HomeKit home.SynopsisAlthough expectations are running high for iOS9 launch, rumor suggests that the update may focus more on optimization and stability enhancements rather than too many design changes and new features. Some of the other prominent expectations are:
  • Siri enhancements
  • iPad split-screen multitasking
  • Transit directions
  • Augmented reality Maps feature
  • Refurbished search/personal assistant system
Stay connected here for more updates on iOS9!...

Android Security: Know Why Mobile Developers Need to Impleme

May 28, 2015
Google I/O 2015 is one of the perfect occasions when the world looks forward not only to the key announcements that are to be made, but also to the strategic decision at the core that can change the future of how mobility is perceived. In this article, let’s talk about Android security.As most of you are aware, Google has made some significant developments by adding multiple security enhancements to the platform to improve Android security in 2014. This was an utterly necessary step considering the popularity of its Android mobile operating system, and the associated security threats that looms with it. But have we been able to get over the threat perception? Perhaps not.While Google proclaims that more than a billion devices benefit from Google Play's security mechanisms, it is blatantly true that Android users still face quite a number of non-trivial challenges and prominent security risks.[caption id="" align="aligncenter" width="528"]Android Security Development Banner Click to enlarge[/caption]Android Security – Significant Developments in 2014
  • Enabling deployment of full disk encryption.
  • Expanding the use of hardware protected cryptography.
  • Improving the Android application sandbox with SELinux (Security Enhanced Linux) based Mandatory Access Control system (MAC).
  • Developers provided with improved tools to detect and react to related security vulnerabilities, including the SecurityProvider and the nogotofail project.
  • Providing device manufacturers with ongoing support for fixing vulnerabilities related to device security – along with development of 79 security patches.
  • Better adapted to respond to potential susceptibilities in key areas, such as the updateable WebView in Android 5.0.
IDENTIFYING THE LOOPHOLESAs per Google's report on Android Security,  “By February 2, 2015, Android 4.4 has become the most widely distributed version of Android with over 41 percent of Android devices that check in to Google services running Android 4.4 or greater”. So the catch here is identifying the loopholes and creating viable solutions for it.
  • Android app developers has a crucial role to play in implementing Android security. It has been identified that in spite of Google trying to help app developers improve SSL transport security for Android apps by providing developer resources to educate and help improve the state of mobile SSL, not many mobile app developers implement SSL correctly.
  • Now with Android 4.4 representing almost 41 percent of Android devices, it is understood that more than half of all Android devices and the majority of Android users are running older software. Thereby, the challenge and the risk not just remains confined to the older versions of Android being actively maintained or patched by either Google or its Android device partners.
TAKEAWAYS & IMPLEMENTATIONS in 2015Google besides releasing 2 major milestone updates to Android in 2014, with Android 4.4 and the Android 5.0 preview; reveals in its Android security report that it has provided 79 security patches for Android in 2014.
  • Addition of SELinux controls in Android 4.4. SELinux provides an auxiliary layer of security policy and control to shield running processes and applications. Beginning with Android 5.0, you will find that there are even more security enhancements including improved full-disk encryption and verification mechanisms.
  • Enhanced Android Security features supports use of the Google Safety Net technology that aims to provide security for all Android applications a user might install (even the ones that were not installed from Google Play). Elaborately speaking, Google's report explains that Safety Net "detects and protects against non app-based security threats such as network attacks."
  • It has been widely known by now that Google is scanning every single mobile application that finds its way on to your phone, irrespective of whether you downloaded it from Google Play or a third-party source.
SYNOPSISGoogle has always been very clear about its deliverables and aspirations regarding the implementation of Android Security. While Google’s systems use machine learning to realize patterns and make connections, which is beyond human capability; its app store Google Play can help analyze millions of data points, asset nodes, and relationship graphs so as to build a high-precision security-detection system. The addition of the Safety Net from Google empowers Android Security as it helps scans all apps regardless of their source/origin....

How To Get Maximum Downloads For Your Mobile App?

Apr 08, 2015
Building a mobile application gives shape to your app idea, but the purpose and process of app development is complete when the application is downloaded and installed by end users. However, app downloads isn’t as easy as it sounds. With over millions of apps in the app market, getting the right exposure for your new app is essential. In fact, the real test for a mobile app begins post app launch. So, what do you do to get maximum downloads?Proven Methods to Generate Maximum App downloadsPost app development, it is essential for you to discover new ways to encourage users to download your mobile application. The two major factors that determine the popularity of your app are the curiosity levels it generates among the users and user feedback after using the application.Let’s talk about a few proven ideas that can help to grow traffic to your app. Here are some useful tips to get maximum downloads for your mobile application:1. User EngagementIt is essential to engage the potential users for the mobile application. The app features should be developed keeping in mind the end-users. Moreover, it is essential to convey the benefits of the app to the user. A crisp, keyword-filled description might make your app stand out of the crowd.2. App DescriptionYour app besides having a catchy title, should have app description that is concise and straight-to-the-point. Look for a unique app name that attracts the users and raises curiosity for downloading the app. The App description should clearly communicate the various functions the app possesses. The title and the body of the description should be keyword-rich and easy to understand.3. App IconAs the adage goes, first impression is the last impression; your icon is the first thing that will draw users’ attention to your application. Hence, make sure that your mobile app has an attention-grabbing icon that represents your app in the best possible manner.4. Submission to the App storeIt is important that your mobile app fulfils the criteria defined by the App store. Whether you develop an app for iOS or Android, it should follow the rules and guidelines so that the app gets an approval in the store. Make sure that it complies with all the rules and regulations defined by the App Store.5. Get noticed via Social MediaSocial Media is the latest buzz in the IT industry and so, it is important to spread the word about your app on social networking platforms such as Facebook, Twitter, Google+, etc. You can also build your network and request your friends and followers to share the app on their profiles.6. Make some noise with a Media ReleaseCreating a sensational media release for your app is important to build its credibility. The designing and branding of the application should be done before the app gets submitted to the App Store. A free trial version of the app can be rendered to allow the users have hands-on experience of the app.7. Create a specific website for your appOnce the app is deployed in the mobile platform, you can build a website for the app to help users get the required information about the mobile application. You can place screenshots and videos so that users know what the app actually does.8. Create App reviewsReviews are a great proof that can convince the target audience to download your app. You can also ask your friends or acquaintances to write reviews about the app on the website as this would encourage the users to download your app and put reviews too.9. Blog about your appIt can be a great idea to blog regularly to promote your app. You can have a blog integrated to your website or you can have a separate blog to share information about the latest updates and news about your app. You can take active part in the forums and polls to discuss about your app and spread the word about your mobile application.10. Advertise your applicationThough this is a traditional way to increase the number of downloads, it surely works for most of the apps. It is an expensive option and only a few app owners rely on this method. You can even try out some free classified ads and link exchange programs to give an impetus to the number of downloads. If you have a budget for advertising, you can think of placing ads in the several social networks and app-related websites.Wrap UpThere’s no one sure-shot way to increase the number of app downloads. If you want to increase the popularity of your app, you can use a single or combination of the above-mentioned strategies that help you achieve the maximum ROI....

Top 8 Myths about enterprise mobility solutions for business

Feb 17, 2015
No one can deny that mobility is the new IT and if businesses are not leveraging its potential, they’ve definitely got their business IT strategy wrong. Enterprise mobile apps help to boost the productivity and give your business a competitive advantage. Mobility surely helps to make the business more agile and improves the communication between the employees. Almost all the types of business, irrespective of the size, can employ enterprise mobility technology to improve their business processes.Though many organizations have realized the importance of enterprise mobile apps, there are certain myths that interfere with the decision making process of the businesses, when they are planning to adopt enterprise mobility solutions for their business. Let’s have a look at the few myths and learn how they can be avoided:I don’t think my business is ready for such solutions: The universal fact is: All the businesses are ready for enterprise mobility and the ones who say that they aren’t, probably do not know the importance of the solutions. Every business that strives to improve the work performance should adopt mobility solutions. Mobility solutions help to bridge the gap between suppliers, employers, partners and customers to streamline the flow of business information between them. Aren’t all the businesses looking for a competitive edge?Mobility solutions have limited scope: We believe that this myth comes from the thought that mobility is only about the apps and apps have limited scope. The fact is that mobility offers endless opportunities and possibilities. You can consider apps as an additional tool to perform various tasks. The good news is that you can do a lot of tasks using mobility as it has unlimited scope.Enterprise mobile apps are costly: This is one of the most popular myths among the business owner. They assume that along with the development costs, there would be costs involved for training the employees for using such solutions. Some people just stay away from enterprise mobility because they think that it would be a huge investment.While hiring professional experts for mobility solutions, you can get a quote and compare the money that you need to invest and the returns on investment. You would be amazed to know that the returns would be higher than the investment you need to make.Security issues: This is another common myth that enterprise mobility solutions do not come without security concerns. It is a thing of past now. Enterprises have found ways to minimize the risks of security concerns. We can expect the things to improve in the coming years.Employees would not be interested to use enterprise apps: The employees should make the best use of the tools provided to them in order to improve the efficiency of the business. Using such apps would provide a sense of comfort and security to the employees. It is the employers’ responsibility to make the employees get comfortable with enterprise mobility solutions.Mobility requires infrastructural investment: This is a common belief among the people that once enterprise mobile apps are employed, it would require infrastructural setup. The fact is that there would be no need to make investment for expensive infrastructure. You will not need to make much investment for integrating the use of mobile apps through BYOD in your business.We have a mobile site, so we don’t need an app: There are many business owners who give this answer: “We already have a mobile website and hence, we do not need an enterprise mobile app.” Well, the benefits of a mobile app and enterprise mobile app is completely different. A website helps to create brand awareness, while enterprise app would help the employees perform certain tasks and improve the productivity.Let me think over it: Some business owners spend some time thinking over whether they should employ enterprise mobility within their organization or not. The time is now! You should not wait to employ enterprise mobility apps as it would benefit your business in a big way.Hopefully, some of the common myths have been busted and you might have realized the importance of enterprise mobility. Look for the best solution that results in strategic growth of your business.If you need enterprise mobility solutions, visit:

What are the latest mobile app design trends for 2015?

Feb 11, 2015
With the advent of 2015, the mobile apps industry experiences a drastic change. With more than 2 million smartphone users across the globe, more and more businesses are developing mobile apps to increase their sales and build a strong brand recognition. Almost all the mobile and smartphone users make use of devices and handsets to access the internet, shopping, utility apps, gaming, etc. Mobile apps satisfy the functional needs of businesses and also add some fun element. There are thousands of mobile apps available under different categories.2014 has seen tremendous changes among the mobile app development industry and it is unavoidable to overlook the mobile app designs. It is important that the app should have an eye-catchy and user-friendly design that appeals to the end users. As mobile app design is trend-driven, one should keep an eye on the latest market and industry trends and grab the attention of the potential users.What’s new in 2015?1. Colors, colors and colors: Go trendy with vibrant and bright colors when you are developing a mobile app. As colors have a great impact on the overall experience, it is important to choose the colors for the app wisely. Whenever a user browses the App store, colorful mobile apps impress them. You can try comparing a colorful app with a mostly white app. You would find the difference. The users can make out whether your app is fun, friendly or elegant merely through the colors. In short, the colors used in the app determine its personality.Deploying simple color schemes in the app make the mobile app more interactive. Such color combinations can help to optimize the “Flat design” and the users can access the app easily.2. Simplicity and clarity: Since the last many years, the designers have been working for simpler designs. Wondering why simpler designs are better? According to Google research, simpler websites are easy to digest. The users need cognitive efforts to access the complex websites. Clean interface displays the content in the best manner and the users can scroll and scan the pages. Simple and clean interface is the need of the hour.While developing an app, make sure that you do not waste application users’ time. The application design should be powerful enough to impress the audience at the first sight. The audience should know what your mobile app does and how to use it effectively.3. Different design style: Elegant yet sophisticated designs for the mobile apps will hit 2015. Depending on the type of business, a simple mobile app with unique features should be created. For example: If you are developing a tattoo art mobile app, you should look at hundreds of similar apps available in the market and think of some additional features you can add to make your app unique. If you are not sure about the design, you can speak to the industry experts and get suggestions.Besides developing a clean design, you can think of deploying the layered interface. This would offer 3D like experience to the smartphone users and offer a great user experience.4. Innovative ideas – Think out of the box: There are millions of apps available on the App store. How many of them are unique? Well, there are very few apps that offer something out of the box, right? The product or service you offer may be unique, but it is important to have a unique idea for mobile app development. In 2015, businesses need to come up with out of the box features to create unique apps to attract the users. In order to make your app stand out from the crowd, you should come up with some unique idea.5. Alluring images: While browsing through the App store, you would come across several apps that use a wide range of attractive photos. What is the importance of pictures in an app? The pictures are also used as content and design element also. Photos would play a major role in the success of a mobile app in 2015.6. Integrate social media: Social media such as Google+, Twitter and Facebook have millions of users. The functionality of your website can be enhanced by integrating social media. The users get an option to share your mobile app with their friends or other people who are there in their network. It is an easy way of marketing as the users can directly “Like,” “Share” and give “+1” to your app.7. In app events / Seasonal features: It can be a good idea to integrate push notification features so that the users can update the apps without having the hassle of downloading and installing. This would also help to promote offers during the festive season.8. Decline in native apps: 2015 will notice a drastic change in the mobile industry and it is expected that there would be a decline in the number of native apps being developed. The war between native apps and web apps would come to an end as native apps will decrease in the market in 2015.An overview:
  • Number of apps will increase rapidly in 2015.
  • Clear UI and color combination will be the king.
  • HTML5 will rule the plethora of mobile app development.
  • Phone is no more the only Smart device.
  • Chat applications will continue to lure the users.
  • Improvements in Mobile Payments.
New trends have already created a buzz in the mobile app development industry. By 2015, such trends will take the mobile apps industry to a new level.Visit us:, If you are looking for mobile app development services....