How to Exceed Customer Expectations?

Apr 19, 2017

In today’s world, customer expectations are increasing at a rapid pace. More often, customer expects more than you can deliver. However, in the mobile app development industry, it is possible to manage customer expectations. Thanks to technology advancement and innovative thinking. A company’s ability to provide customer support and ultimately exceed the aspirations of its clients can help it travel miles ahead of competitors.

Hidden Brains is a leading and one of the top mobile app development companies in India shares fundamental principles to help you exceed customer expectations.

Here are few principles to help you exceed customer expectations

Be Transparent

Company policies that revolve around implementing industry best practices and transparency help win customer’s trust. Trust and high business standards are cornerstone of customer satisfaction. Always maintain transparency in your business operations. Whether it is your company website, social media pages, brochures or quality policy, keep your business policies clear. Remember, transparency is the key to develop long-term relationships with clients. Ensure that your company employees practice the principle of transparency.

Understand Target Audience

This is a cardinal rule. Understand your target audience and always keep their needs in minds when developing a mobile application. Conduct research about your target audience and try to incorporate features in your mobile application that would help your end users. Your app’s success depends on user satisfaction.

Leverage Social Media

The dawn of social media has helped many organizations and businesses become customer friendly. Social media breaks the barriers related to time and geographic location. You can be in touch with your customer 24/7. It boils down to being social with your customers and reply to their concerns in a matter of seconds. Social media is not just about promoting your content, rather about getting feedback about your product or service. It is important to properly use this feedback to improve the customer experience.

Use Latest Technology

When you are racing against odds to meet client expectations, it is important to invest in latest technologies. There are several tools that help aggregate request from multiple social media channels. This will help prioritize user feedback and achieve improved client experience.

Provide Clear Timelines

Bug, crashes or slowdown in performance of mobile application can be very frustrating for customers. In such cases, users feel more aggravated in case timeline provided is not clear. It is important that businesses resolve customer issues by clearly stating how long any problem will be resolved. Your customer service team should always keep lines of communication open and resolve problems as soon as possible. It is not just about resolving problem, but also follow up with clients once the ticket is closed.

Conclusion

Don’t just sell, but share your knowledge with users. If your mobile application is intricate and complex, it is important to send regular updates, tutorials or video demos.

Written by Albert Smith

Albert Smith

Albert Smith is Digital Marketing Manager at Hidden Brains . An experienced search engine specialist, content, social media marketer and a technical enthusiast, Albert frequently writes on diverse topics such as social media marketing trends, web & mobile app development best practices. He has worked with some of leading brands to build their online presence and scale their businesses.