How Does Design Thinking Help to Increase ROI?

Jan 10, 2017

Till now, we have always learned the fact that design and development form the base for the success of any website or mobile app. Though this idea is not unknown to anyone, the aspect that gets least attention or is under-rated is the design. Why is it so?

Coding, being a complex and time-consuming phase, overhauls the UI/UX development aspect. Time and resources engaged in development of a project are often given greater importance considering the proper functioning and delivery of error-free end product.

Though it is true that development phase is to be accountable for making an app or website feature-rich, you cannot neglect that design phase is responsible for excellent user interface. When the project is in progress, development may seem to carry more weightage.

Positive and Negative Impact of Design Thinking

The above statistic goes upside down when website is made live or app is launched in the App Store. How? Are you confused? Let’s take an example of a business mobile app project:

1. Biggest investment is made on hiring senior developers who have experience and talent to work on multiple platforms.Maximum time of the overall timeline is allotted to development phase, thus leaving restricted period for designing team.

2. Under such stringent time constraints, designers cannot come up with creativity as they are attacked by a host of other important factors to be dealt with in priority such as user interface design and user experience design.

3. While they somehow manage to cope up with the deadline of designing a mobile app, they are left with no additional space to think on adding some unique design concepts that would attract audience at first glance.

4. Moreover, sometimes designers do not even get sufficient time to review user interface and user experience design to make needed changes.

5. The negative impact of this is seen once the app is launched in the App store. Poor design leads to less user engagement.

6. This could have been avoided if the concept of design thinking would be worked upon seriously during pre-launch. Design of an app has the power to convert users to customers, who start loving your app due to its user-friendliness and clean interface.

The above example explains how design thinking is given least preference, which ultimately works against the success of mobile app.

Related: How Responsive Images Can Improve your Business ROI?

How to Improvise on Design Thinking Aspects?

Analytics tools can give you details on every move of the user; however, it cannot match real face-to-face observations and interviews. Instead of laying a foundation of design solely based on analytics, try and figure out user preference by asking them in person or people around you.

Talk to your target audience at work or home and keep an eye at how they use your website or mobile app. These real behavioral patterns provide true insights on how to improvise design thinking for your mobile app.

Written by Albert Smith

Albert Smith

Albert Smith is Digital Marketing Manager at Hidden Brains. An experienced search engine specialist, content, social media marketer and a technical enthusiast, Albert frequently writes on diverse topics such as social media marketing trends, web & mobile app development best practices. He has worked with some of leading brands to build their online presence and scale their businesses.