How Big Data Analytics is Changing Healthcare Industry

Jul 10, 2017

Data is all about creating business value. However, Big Data is helping to make the world a better place. And there is no better example than the healthcare. Big data has fundamentally changed the face of healthcare industry.

In order to gain value from big data, it is important to process and analyze information in a timely manner. The effectiveness of big data also relies on effective combination of people, process and technology. Data of applicants helps researchers choose the best subjects for clinical trials, and algorithms help them analyze the results.

Analytics can optimize the role of processes and people, as well as elevate both internal and external data. Big data analytics company equips healthcare organizations and practitioners to meet stakeholder requirements, create market competitiveness, manage risk, and, enhance organizational performance by transforming information into intelligence.

Reducing Costs

Big data is playing an instrumental role in the steeply rising costs of healthcare. Providers are using big data to identify errors and evaluate decisions. Big data analytics helps identify problems at the root cause. Smartphones and other popular smart devices can assist people lead a healthy lifestyle. Apps and devices not only help track and monitor physical fitness, but also chronic ailments like diabetes, Parkinson’s and heart disease are also being developed.

Research scientists are now assimilating this information to understand the overlap between lifestyle and disease. Vital information such as heart rate and blood pressure can be recorded for providing accurate data for researchers than ever before.

New Wave of Personalized Medicine

One field that is gaining in terms of popularity in the healthcare industry is personalized medicine. This field is all about integrating a person’s genetic blueprint and lifestyle information with thousands of other persons to predict ailment and identify the best possible treatment. During healthcare epidemic outbreaks, Big Data plays a crucial role in tracking population movement with mobile phone location. Big data gives actionable insights into the best areas to provide treatment centers and puts restrictions in place if required.

Identifying Patients at Risk

Big data is also being used by healthcare providers to classify people at high-risk for certain medical conditions before major problems occur. Providers can use big data to use predictive analytics to identify people and populations who are at risk.

Big Data also allows effective intersection of voluminous patient data with individualized care. There is a strong possibility that medicines and treatment the healthcare practitioner would prescribe will be developed with the aid of Big Data.

Conclusion:

Big Data is opening up new world of possibilities in the world of healthcare by providing tools and information about monitoring and managing the overall health and wellbeing.

Big Data Analytics is a technology of future. If you are looking to leverage big data analytics solutions to gain actionable insights and competitive advantage, get in touch with our team.

Written by Albert Smith

Albert Smith

Albert Smith is Digital Marketing Manager at Hidden Brains. An experienced search engine specialist, content, social media marketer and a technical enthusiast, Albert frequently writes on diverse topics such as social media marketing trends, web & mobile app development best practices. He has worked with some of leading brands to build their online presence and scale their businesses.