How to Build Omnichannel Ecommerce Experience

Nov 07, 2017
In not so distant past, ecommerce seemed to be a fairly simple process. It was about launching a website where customers, vendors or business stakeholders and partners accessed information about products, completed transactions or submitted inquiries. It was an era where website provided support mechanism to the operations and meeting retail targets. Direct-to-consumer channels were not the norm yet.Fast forward to today. Those early ecommerce platforms are now just one of innumerable channels in today’s omnichannel commerce world. An effective online presence was just one of the effective ways to conduct product research, complete transactions, or collaborate with business partners and clients.It is now the time for Omnichannel experience. Today’s savvy customers expect ease, convenience and innumerable options before actually buying a product. Brick and mortars must now are competing with ecommerce giants for seamless experience across online, social, and mobile channels. Even online giants like Amazon are constantly experimenting and with physical locations in order to accommodate their customers in a multitude of ways.

What Is OmniChannel?

Whether it is shopping online, desktop, mobile app development for ecommerce or bricks and mortar store, omnichannel experience is all providing customer an integrated shopping experience. Ultimately it comes down to the depth of the integration.An amazing mobile app, appealing social media campaigns, high-performance website, everything needs to function flawlessly in sync for an omnichannel experience to engage and connect with customers. However, the customer lacks a seamless experience across each of these channels.According to, it was found that 43 percent of respondents searched goods online and purchased them online. A further 14 percent of respondents stated that they had search for goods online and later bought them in a store.An omnichannel retailing approach aims to connect different platforms and devices a customer will use to interact with the company. Omnichannel experiences use multiple channels, but not all multi-channel experiences are omnichannel. Remember that.As it is time to take leap in 2018, let’s check ecommerce technology trends that you’ll want to keep an eye on. Let’s check the trends:Ecommerce Drones: Prime Air — Amazon’s delivery system is designed to deliver packages to customers in 30 minutes or less using unmanned aerial vehicles, also called drones. Prime Air has great potential to enhance the services, increasing the overall safety and efficiency of the transportation system.


Artificial Intelligence: AI helps increase customer engagement when implemented effectively can improve the online experience where users engage with an ‘intuitive’ online assistant. Researching a product or service online is the initial phase of ecommerce transaction. Online assistant makes that experience all the more convenient. AI technologies will equip ecommerce companies with intelligence and insights to help solve their business challenges. Using Artificial Intelligence, teams can identify the most likely product prospective customer can buy based on past purchase history and demographics.Inventory management across different channels is one of the biggest worries for ecommerce companies as it takes days to restock products and can adversely affect merchants’ revenues. On the other hand, inventory overstocking increases business risks and capital requirements. Artificial intelligence can help with order velocity forecasting and enable merchants to accurately forecast inventory requirements.BeaconBeacons are a great way in providing a more rich experience to in-store shoppers. Beacon plays an instrumental role in broadcasting a signal to mobile phones and tablets within a transmitter’s proximity triggering location-based actions. Beacons can identify location with better accuracy than GPS.XaaS: Redefining the Future “XaaS is a collective term said to stand for a number of things including “X as a service,” ‘anything as a service’ or ‘everything as a service.’ This term is all about the increasing number of services delivered over the Internet instead of locally or onsite.”XaaS has the potential to change the ecommerce technology. Your shopping cart, marketplace account, accounting software, inventory management system, and even your shipping and returns software are accessed via a website login. Cloud computing will be the pillar for XaaS, mainly for ecommerce retailers who are ready to embrace the technology.Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS) are examples of what is at stake.Conclusion:With a combination of the ecommerce technologies & trends as well as ecommerce marketing, you can deliver a more robust and all-encompassing online shopping experience across devices and platforms. While emerging technologies such as drones are still in nascent stage, it is important to implement new technologies and evolve to reach out to wider audience and provide an omnichannel experience to users.If you are looking to build omnichannel solutions, get in touch with our team. Check our portfolio of ecommerce mobile and web apps....

Real Estate App Development: Challenges & Solutions

Nov 02, 2017
Technology is finally coming to real estate in a BIG way and changing entire landscape of the industry. It is altering the manner in which both real estate developers and the investment community operate. No form of real estate is untouched from the expansion of technology. Technological disruption provides new business tools and environments, opening up business horizons. Technology is helping overcome stereotypes in space use, locations, and demand levels - eliminating the need for actual physical space.Property data is getting complex every day. The data is not just providing information to everyone, but creating value for clients in terms of true market insights relating to specific industry, business and employees. Furthermore, the number of devices generating data from different sources has increased tremendously. As mobile technology continues to get smarter, the real estate industry will continue to evolve.The key lies in aggregating data from both structured and unstructured sources. This generates an actionable insight that helps to provide predictive analytics. The primary advantage of having real estate apps is the ability to monitor real estate investments and property managers. As a result, real estate business owners can focus on core activities such as operations, lease administration, and tenant management.Technology has the power to transform real estate asset managers’ own operations. Extensive use of ‘mobility’ technology facilitates telecommuting as well as embraces data management techniques. Traditionally in the real estate industry, select number of people manages huge chunks of information, relating to tenants and buildings. With efficient use of technology, dependence on few people to manage large amounts of data will reduce significantly. It is obvious to expect a significant increase in use of data analytics.

Industry Challenges

Mobile app development adoption for the real estate industry comes with challenges which need to be resolved in order to get maximum benefit from enterprise mobile app development solutions. The resistance to technology adoption remains to be one of the primary challenges.Privacy Concerns: Real estate companies deal with sensitive data, including confidential tenant, vendor, and employee information. Companies need to protect the information as well as prevent access to interconnected tenant and vendor systems.Cost & Budget: One of the major challenges facing real estate companies transitioning their business to be more technologically adept is the cost to develop the proper technology.Reaching out to Millennials: The emergence of millennials as homebuyers and tenants have compelled real estate executives realign their technology strategies. Traditional reliance on listing photos and in-person showings have taken a back seat, it is the time for live virtual tours and pre-recorded video. Demographic shifts, combined with technological advances, also affect real estate.

Real Estate Mobile App Development Services & Opportunities

Location-based Applications: Provide users turn-by-turn directions to open houses and home showings. Real estate apps can gather data and suggest listing. The phone's GPS knows exact location of client and provides access to the square footage or testimonials.Property Management: Technology solutions that helps property owners and management companies oversee and easily track commercial real estate assets.Online Property Search and Listing Services: Tech-enabled commercial listing services to change the less efficient relationship-driven model. Search is main criteria for real estate business to help efficiently manage properties, allowing users to search, view & choose online to get desired output.Cloud: Store data in cloud-based apps is helping agents keep track of clients, notes and files, like contracts and disclosures.Collaboration Tools: Platforms to help seamless communication between buyers, vendors, sellers, agents to manage end-to-end real estate transactionsProperty Appraisal: Technology solutions to manage valuation of property Design and implementation of a property listing aggregation and distribution frameworkCRM: Solutions to oversee the process of client acquisition and retentionBooking: App with built in booking form within your app with the option to set up calendar to show availability to clients.The real estate industry is growing at a fast pace and we’ve only just begun to scratch the surface for technology-empowered innovation. The commercial adoption of mobility in the real estate could help discover new possibilities to gain business.As the world continues to evolve — mobility is the now the new norm — business as usual is just no longer possible without going mobile.If you are looking to modernize your real estate business, it is important to partner with a trusted mobile app development company delivering a wide range of design and development services across a functional areas such as brokerage, franchising, research, valuation, mortgage, facility management and more. Before you partner with a mobile app development company, it is important to check portfolios and methodologies. After all, your development partner is the key to transforming your real estate business....

Restaurant App Development: Features and Opportunities

Sep 29, 2017
The online food delivery space is gaining momentum. Several online food-delivery and restaurant platforms allow customers to order from a wide array of restaurants from mobile apps. Across different continents such as Americas, Asia, Europe, and the Middle East, the business of delivering restaurant meals is undergoing rapid transformation.The National Restaurant Association's 2017 State of the Industry report projects industry sales of $799 billion in 2017.Considering the humongous sales projection, mobile app ordering is becoming key element for restaurant owners as it can result in improved sales and high level of customer engagement. The first movers in the food delivery apps or restaurant apps have been pizza makers. Domino’s lets users order just by texting an emoji of pizza or opening their app; without any clicking.Several restaurants have adopted technology advancements to attract more customers on the go with features such as comparing menus, reservations in restaurants, POS for restaurants, scan and post reviews, and discounts available with a single click.There are aggregators which take orders from customers and direct the leads to restaurants. On the other hand, there are delivery players with own logistics, providing delivery for restaurants that don’t have their own drivers.

Advantages of Restaurant & Online Food Delivery App

Improving Customer Experience

Restaurant mobile apps help to develop an improved customer experience by increasing sales and reducing wait time. When we talk about restaurant app, the first feature that stands out is the option to book table in advance. There are several mobile apps that connect users with the closest restaurants and provide all requisite details to reserve the table. This feature can help reduce wait time at restaurants significantly.

Taking Branding to Next Level

With several brands competing to gain attention, raising brand awareness is the key to success. You can generate buzz about superb service, delicious food, and dazzling decor, but without something promoting recall, you’re just a nameless restaurant that someone recommended. Restaurant owners can display the décor and ambience of their restaurant by providing 3D tours and appealing interior photos. Intuitive and interactive restaurant mobile app design contributes to establishing the visual communication between customers and restaurant owners. It makes both the restaurant and an app stand above the rest and creates brand awareness.

Easy Discovery of Restaurants

Discovery means identifying all existing and possible approaches by which the mobile apps increase visibility of new users and maintain existing customers. Moreover, an appealing user interface and memorable mobile app design can connect more customers to the restaurants. The latest mobile technologies help restaurant owners to deliver the required information about restaurant’s location, menu, contact details, and so on.

Social Sharing

By integrating social media sharing option in the app, restaurant owners can expand the reach of their brand among users’ followers and friends on various social platforms such as Facebook, Instagram, and Twitter. Restaurants can also offer loyalty points to encourage users to share more information about restaurants.

Secure Payment

Making secure and hassle-free payment is an integral part of ordering process. Streamlining how customers engage with your restaurant reduces the amount of resources you have to allocate to non-core administrative functions. Meaning these resources can be utilized and redirected to core areas of the business, directly benefiting both you and your customers.

Improved Customer Service

The customer service benefits of having a mobile app are not limited only to what the customer can do via the app. It eliminates the risk of customers ordering and then never collecting. With effective restaurant mobile app, you can ensure that when customers visit to collect, they are in and out within seconds – reducing wastage of time and resources, and keeping your front desk free of clutter. App also reduces the need to check whether an order being collected has already been paid for.

Here are Some Additional Features

  • Link to Google Maps, providing customers with easy navigation and directions.
  • Configuration of contact number to ensure that customers can call with just a single tap, even without the need to leave the app.
  • Booking form to include details of maximum number of people you can accommodate.
  • List special items under separate sections of menu, instead of highlighting within the normal menu.
  • Social media integration with Facebook and Twitter.
  • Live Order that allows monitoring order to ensure that customers will get meal on time.
  • Push notifications and Event Calendar know latest offers and local events.
  • Multiple Payment methods.
  • Testimonials, Reviews and Ratings to leave testimonial after order is complete.

Emerging Trends in Restaurant App Development to Watch Out

Predictive Ordering

Restaurant owners are looking to embrace technologies that might help predict a customer’s next order. Restaurants may add algorithms to ordering systems that will not only predict what menu items you might order, but also what you want to eat based on your past orders. This process will make the online ordering process faster and effortless. Predictive ordering system can help recognize behavioral patterns to accurately target your customers.

Drone Delivery

Courtesy Amazon

Food can be delivered via drones and it’s possible that you could be looking to the sky for your next meal. Online retailer, Amazon, plans to use drones to deliver packages to customers. Their goal is to use drones to deliver packages to customers in 30 minutes or less.The company recently filed patent to indicate that it transcend beyond just selling the things customers ask for though — it’s developing drones to drop your purchases off and then scan house to see if users require anything else.­ConclusionMobile apps for restaurants are fast becoming one of the most effective tools for restaurants and food delivery companies with limited budgets to reach out target audience. Apps can improve employee labor costs through mobile ordering, while increasing sales when customers orders with an app. The revolution has already started and reaching the next level with emerging technologies which provide better customer insights and enhance delivery methods.If you are looking to take your restaurant business to new heights, get in touch with our team for Free Quote to develop a custom mobile application for your restaurant....

How to Choose iOS and Android App Development Company

Aug 31, 2017
Choose Best Mobile App Development Company
When it comes to mobile app development, an idea can literally change the world. Let’s say you have a revolutionary idea, but you don’t have the programming skills. It is important that you focus on improving your customer experience rather than focusing your energies on a non-core business process. In such scenario, partnering with a mobile application development company seems to be a perfect choice.As of March 2017, there were 2.8 million available apps at Google Play Store and 2.2 billion apps available in the Apple’s App Store, the two leading app stores in the world. Mobile apps are playing an important role in improving global economy. By 2020, mobile apps are forecast to generate around 189 billion U.S. dollars in revenues via app stores and in-app advertising. After its phenomenal success with smartphones and tablets, the future is moving towards a connected world – the Internet of Things platform. Several applications such as wearables, smart car, smart home and smart sensors collect, proceed and transmit data.The market has rapidly expanded due to users’ demand and availability of developer tools. If you are planning to take your mobile idea to the next level, it is important to choose top mobile application development company.Here are few pointers to watch out for when selecting a mobile app development company

Know which kind of agency to target

Whether you are a startup or enterprise, it is important to understand which type of mobile app development company to target. Large companies are better equipped to handle complex mobile app development requirements and adhere to budget guidelines. However, large companies could drive the overhead costs.On the other hand, small companies or freelance developers may come across as a lucrative option in terms of cost. But in the long run, you might invariably end up paying more as smaller companies might run over budget or might not have specialized resources to handle requirements.

Location Matters

Every project demands its own kind of development, so make sure you choose the most appropriate developer for the job at hand. Firms in the US, Canada, and Australia are the most expensive, while India offer the lowest prices. Very often location of the development company or developer is often overlooked. Mobile app development lifecycle involves coordinating schedules and maintaining timelines which is the cornerstone of the success of your project. The lifecycle of an app gets extended when the vendor and the client work in different time zones. Whether you are hiring an mobile development company from India or a company in the next block, it is necessary that you have a smooth platform for communication.

Look for a company interested in strategic development

Remember, it is not just about hiring a mobile app developer or outsourcing to mobile app development company. Your mobile app development company is your strategic technology partner, guiding you through the entire mobile app development process right from planning process, including gathering requirements from stakeholders, UX designing, and the development process.It is important to look for strategic partner rather than vendors. The company should be able to not only guide you through the process of development, but also provide strategic consulting to achieve business goals.

Know about experience in multiple platforms

Whether it is native or cross platform apps or developing for smartphones, tablets and wearable devices, check the portfolio of mobile apps. A mobile app development agency with expertise in multiple platforms will be able to help you make right business and technology decisions about the kind of app that will serve your clients.It is important to find a technology partner providing expert mobile app development solutions, giving you the competitive edge and not just another service offering. The idea is to partner with mobile app experts across platforms.

Know your Budget

Once you are aware of your core app functionality, you need to set a budget. The best way is to speak with mobile app development experts and understand the technicalities involved for how much a particular feature will cost.Searching through the internet will give you different estimates based on the size of the app and the quality of the developer,
  • Simple quality app starts
  • All inclusive and full featured business app
  • Multi-platform apps with backend
ConclusionThe best place to start looking is sites highlighting descriptions of app developers, capabilities, portfolio and reviews of their past work. Examples include Clutch, App Futura, and GoodFirms, and sites such as UpWork.Once you filter developers based on location, budget and project, you can start contacting the companies with a description of your requirements. This initial conversation will allow you to further filter companies which will align with your goals and objectives.
  1. Quickly run them through questions
  2. Average time development
  3. Resources needed in terms of man-hours
  4. The approximate cost of the project
 The answers provided will allow you to finalize companies for final round of negotiations. And further discussions with them will allow you to transform mobile app idea into reality.Contact US for you next mobile app development project idea!...

Quick Guide to Mobile App Development for Small Businesses

Aug 11, 2017
According to a new report by App Annie, an app store analytics firm, mobile applications saw a record number of downloads and revenue in the first quarter of the year. Both iOS and Android witnessed increase of downloads by 15 percent year-over-year to reach nearly 25 billion worldwide. As businesses are going mobile today, mobile application development has become the need of the hour. Mobile-first is not a luxury, rather a business norm. It is not just about having a mobile-friendly website as online activity continues to shift to mobile.It is about connecting with your target audience or prospects on-the-go. Smartphone usage has been on steep rise of late. Three quarters of Americans check their mobile phone once in an hour. Americans spend more time looking at mobile phones, instead of watching television.Smartphones have already transformed the way brands reach out to consumers. Apps offer a direct marketing channel in terms of push notification, geolocation technology to detect nearest customer to in-app offers and more. If you think mobile apps are only for the big name brands to increase business, you are sadly mistaken. In 2017, more and more businesses will start to leverage the power mobile platforms such as iOS and Android. The increasing quality of app builders and mobile app Development Company makes it easier to build your mobile application for small businesses.

App Development

App development is not an easy task. It is important to chart out specific details before taking a plunge into small business mobile app development with a clear project brief, project timeline and check in regularly to monitor progress. Before getting started, determine the purpose of your app. What are you trying to achieve with your app? Is the app part of a service offering or ecommerce platform?Always understand your app developer and talk before starting the project to get started. Ensure that you set the expectations right and collaborate about important milestones for your project.

App Approval

Once you have developed your mobile app, review the submission guidelines. It is about the time to prepare for the submission process. Both iOS and Android have strict guidelines in place. Whether it is the Apple Watch Human Interface Guidelines or the App Store Review Guidelines, review the guidelines thoroughly. Failure to adhere with Apple and Google guidelines will cause delays with the approval process.

App store optimization (ASO)

App store optimization (ASO) is the art of increasing mobile app downloads, as well as optimizing mobile apps to rank higher in an app’s store search results. App store optimization results in increased visibility and traffic for your app’s page in the app store. ASO requires meticulous analysis of your target audience, including keywords your target customer will use to search to downloads. For small businesses, customer might look for terms directly related to products or services of your core business.

Main Factors:

Right App Name: Selecting unique name for your app is not just about building a brand. Title of your app could yield best results in ASO. It is important to include keywords within your title, as this text forms basis of app store search results. Typically, keyword placed in the title should be the one with the heaviest search traffic.Put in time to research keyword because changing title often to include different keywords can have adverse effect on your rankings. Remember, once your app starts ranking high and gaining more reviews, changing title can make it difficult to gain traction of your app. It is helpful to monitor competitors in order to realize how you compare week to week.Downloads Number: Your number of downloads are extremely important to ASO, but you don’t have complete control over them.Ratings and Reviews: One factor that is important yet difficult to control.There are several companies offering mobile app development services to create an app for your business. Once your mobile app goes live, you can push out mobile coupons to all app customers or provide deals/offers. Many small businesses are concerned and skeptical of the cost associated with building an app for their company. However, with tools available, you can develop mobile application to enhance your brand, promote your product or service.ConclusionWe're living in a mobile world and spend more time on our smartphones compared to our desktops. Even if your customers might primarily use desktop, a mobile app can bring to your business. But the wrong app can also hurt your business' brand credibility. Be clear about development expectations and understand app submission rules.And once your app is approved, don't be under the impression that customers will flock to download the app. You’ll need to optimize the app store listing for maximum visibility. With the right strategy in place from day one, small businesses can stand ahead in the crowd and compete with large organizations....

Understanding the Basics of App Personalization

Jul 31, 2017
App Personalization is the meticulous process of developing a mobile app according to the needs of audience. App personalization aims to present users with experiences customized according to needs rather than a one size fits all approach.Personalization goes a step beyond customization. It is not just about measuring how things look, rather how users feel the experience. Everything boils down to delivering highly contextual content to users based on use, preferences, or location. This is paramount in creating a user experience that is both unified and pleasing. Several mobile app development companies are focusing on app personalization for engaged user experience.

Why is App Personalization Essential?

The mobile app is highly competitive with millions of apps fighting for attention. There are around “1.5 million apps in the App Store and 1.6 million apps in the Google Play Store.”Nearly, “1 in 4 people abandon mobile apps after only one use. After a month, 90 percent of users eventually stop using the app, and by the 90-day mark, only 5 percent of users continue using a given app.” These shocking figures show that app creators need to ensure that users stay connected with their apps right from the day one. The statistics is unlikely to change unless you provide users a great experience. In case when app abandonment is rampant, delivering a personalized experience holds the key to engaging user experience.There are several tactics such as AB testing, app discoverability and more. However, app personalization continues to be the best way to build a mobile app that users will enjoy.Here are the ways to personalize your mobile application:

Contextual Targeting

Based on information of device used, time of the day or geographic location, the app experience can be personalized. For example, a local travel app could display sightseeing places, hotels or shopping places that are close to the user’s location.

Behavioral Targeting

Delivering personalized app experiences is through behavioral targeting. In behavioral targeting, you utilize real behavior of the user to customize their app experience. Reach out to customer segments based on behavior patterns ranging from past actions, demonstrated interests and purchase intent.

In-app and Push Notifications

Consistent communication is a key for personalization. In-app and push notifications help reaching out to users at the right time. Whether it is notifying users of the new feature, informing about special deals, or sharing tips, keeping the doors of communication open ensures a good engagement rate. Implementing in-app notifications helps you create campaigns that will increase the user’s app session compared to the average time spends.


Analytics tools harnesses user data from different channels and strategically using this information helps you build app offering personalization. You can manage and share data about your customers across channels, allowing you to capture a complete view of users.

User Segmentation

Implementing app analytics will not give you the actionable insights. You need to organize and structure your analytics appropriately. Segmentation is about making sense of your user data. Analytics lets you to discover common patterns between users and what that means about your audience and for your app. You can target relevant marketing campaigns to specific segments.


Even if you’re not ready to start personalizing your app, it’s still important to begin collecting user profile data, and tracking how target audiences use your app. It’s time to start tracking how app experience changes, user expectations transforms, and what you can do to make your app.Because your users are demanding a certain level of sophistication when they interact with your business app – so why not make it even better than they thought possible?...

Elements that Determine Coupon Application Development Cost

Jul 20, 2017
 As the retail industry becomes more connected, brands and retailers are seizing the opportunities to provide an omnichannel experience based on the wealth of consumer data available. Tremendous opportunity lies in targeting customers with highly relevant and personalized coupons tailored for a range of channels.However, fierce competition for shoppers has resulted in fragmentation of the retail environment and increased dependency on promotional offers and coupons.When it comes to getting lucrative cash discounts, coupon app is still the way to go. Online coupon offering mobile app is an easy way to market your brand, increase awareness and advertise your business. If you are looking to build a coupon app, here are few factors that will determine the cost.

Type of Mobile Application

Developing a mobile application is directly proportional to technologies and platforms.1. Platform Choice: iOS or Android or both: Your costs are directly proportional to the platform you select. Are you looking to develop for Android, iOS or cross-platform app?2. Cross-platform Apps: Cross-platform apps are like native apps, built using a combination of the web and native technologies that are distributed via a native app store. They run on both platforms — iOS and Android — but don’t have access to different device features and can be a challenge to design, as both platforms have conflicting requirements.3. Progressive Web Apps: The latest buzzword in terms of technology by Google. It’s a web app that you can access through the browser with the features and the feel of a native app. Easy to install and convenient; you just need to visit the website and add it to the home screen. They’re not supported on iOS, though.

Complexity & Functionality of App

The cost of your coupon app is directly proportional to the functionality, complexity and features. It depends on the amount of work involved in building the features.1. Basic Apps: These apps will merely include few screens and won’t store any data.2. Database/API apps: Mobile applications requiring signing in, registration, as well as syncing data between multiple devices falls into this category. Also, if your app needs to store data on the user’s device or a remote server, then you’ll need something more complex.3. Custom Mobile /Enterprise Application Development: Custom mobile application development or bespoke interface design tailored to meet specific user needs or objectives fall under this category. The timelines and price range depend on the scope and requirements of the project.Delivery times vary too from a couple of weeks to three to nine months for more complex multi-feature apps.

Features List:-

1. Benefits of Online Coupon Apps:2. Economical and cost-effective for diverse products ranging from clothing to restaurants to services3. Online coupon offers time sensitive discount offers4. End of season sale5. Coupons are easy to redeem

App Functionality

Login/Signup with email and Login with Facebook, Twitter, or Google1. Buyer/Seller Dashboard to modify, edit, activate, or deactivate deals2. Deals/Coupons based on the city3. Live deals or coming soon deals4. Recommended Deals/Popular Deals5. Featured Deal6. Push Notification7. Admin to accept and reject8. Special feature a deal on the homepage9. Full featured notification emails to buyers, sellers and admins10. Analytics for transaction Reports11. Payment Gateway Integration12. Geo-location Notification13. Campaign start and stop feature14. Drop down menu and Multilanguage app15. Custom page templates16. Custom widgets17. Ad Monetization

Additional Features

1. Social Integration: Feature to post on a user’s social media. It can be leveraged to boost your app’s growth through “word-of-mouth” and “viral” marketing2. Rating System: Thumbs up/down or rating of content3. In-App Purchases: To charge users for additional features, downloads, and services from within the app using “In-App Purchases”4. Geo-Location: Collect data about geographic location to provide highly contextual information User Profiles: Allow users to create user profiles

Hire Freelancer or Outsource to Mobile Application Development Company?

Whether you hire freelance developer or outsource, it is important to collaborate with the top mobile app development company or hire expert professionals for your project.With mobile application development company, you have access to a dynamic pool of talented professionals such as mobile app developers, business analysts, UI/UX designers as well as QA professionals.Depending on your budget and business goals, you can hire freelancer. However, the task of coordinating with freelancers on different matters can turn out to be cumbersome shifting your focus away from core business activities.The total cost to create a coupon app is calculated as the app development time or the rate of the developers. The cost to develop coupon app ranges from $10,000 to $250,000. However, depending on extent of customization and additional functionality needed, the cost may vary and fluctuate.If you are looking to develop coupon app, get in touch with the Hidden Brains team for mobile app development services. We provide high-performance mobile apps at competitive price. Our apps are customized to perfection to meet your requirement. ...

Simple Tips to Reduce Mobile App Development Costs

Jun 07, 2017
 Ever since the mobile app revolution started in back in 2008, the field of app development has witnessed a complete evolution. Right from smartphone/tablet apps to apps for televisions, connected cars, game consoles and VR devices, app development is gaining traction when one considers the potential number of devices.According to Statista, the number of mobile app downloads expected to grow in the future to meet the demand for quality of apps that customers need. As of April 2017, the number of apps available in the leading app stores from Google Play was 2.8 million available apps, a figure which made it the world’s leading app store. Apple’s App Store was ranked second with 2.2 million apps.Mobile application development process can be a time-consuming and expensive process. Many time startups and mid-sized organizations face an uphill task of controlling app development costs and at the same maintaining the performance of mobile app. In this blog, we will provide pointers about reducing mobile app development costs. Here are few issues to keep in mindHere are few pointers to keep in mind during the mobile app development process

Number of platforms and Devices

Android, iOS, Windows or all. The cost of mobile application development services is directly proportional to the number of platforms and devices being supported. Each platform comes with its set of challenges and opportunities. Android app development is associated with fragmentation with different screen sizes and devices. Type of devices also needs to be taken into account. Will your app support phones or tablets or both?

Get into Iterative Development

Traditional methodology mainly revolves around developing all features planned, testing for performance and optimization for speed. Even if some features are not important for your app or rejected during the testing stage, you’ll spend resources implementing them. The Agile methodology reduces risks and expenses. This methodology splits the development cycle into small stages for manageable set of features. Each set will be developed, tested, and deployed through iterative cycles known as Sprints. Simply develop the core idea of your mobile application, and leave the development of secondary features for a later date.

Minimum Viable Product

The concept of Minimum Viable Product goes along with agile methodology. It requires launching product with core functionality. You can add advanced features once you understand the demand and the potential to earn revenues. This approach not only saves costs, but also provides safety against potential technical glitches.

Maintenance & Upgrades

Mobile app development is not all about deploying your app. It is all about constantly improving your app based on user experience and suggestions. Keep in mind that your development team needs to actively respond to negative feedback or bugs during the maintenance phase. Timely response to user feedback is essential to avoid user attrition due to poor performance.

Custom Designs and Animations

Custom user interface and animations would increase the cost of mobile application development compared to standard features. While each mobile app is different, there are several elements, such as buttons, navigation type that are common. Both the App Store and Google PlayStore have laid out guidelines in terms of UI/UX to get approved. For this reason, it is important to use standard and common elements wherever possible and customize only if necessary.

Cross platform development

There is no doubt that native apps offers speed and high performance, but developing for multiple platforms such as iOS, Android and Windows can increase mobile app development costs. In such cases, cross-platform development can significantly reduce the cost. All you need is just a professional developer with extensive experience working on cross-platform tools.Cross platform apps can be seamlessly accessed through the Internet. As a result, updating apps becomes a simple task. User will not be required to download every update. This will also minimize supporting several app versions. The apps get automatically; ensuring all users access latest versions. However, there is a caveat; cross-platform development can if your app is not very complex and if it doesn’t require hardware integration.Will performance suffer? If the answer is no, then go for cross-platform development!


Based on your business objectives and long-term goals, it is important to decide if you want to invest in a native app or a hybrid app. Native apps are typically more expensive to develop, but are a more premium product that will give you better performance and more custom-designed features. It is very important to partner with right mobile app development company or hire dedicated mobile app developers to transform your vision into reality....

Essential Elements of Internet of Things Strategy

May 08, 2017
The Internet of Things is all about new creating a world of opportunities. But with opportunities come challenges. The long journey of Internet of Things requires careful planning and evaluation of objectives to ensure your business can leverage IoT opportunities.Before installing sensors, deciding on the infrastructure, working from the cloud and analyzing data, organizations should pause to deeply consider what IoT means to them and how it can work to the highest potential. The journey requires innovative thinking and technological breakthrough.Here are essential elements of Internet of Things Solutions strategy:

Evolution & Planning phase

A strategy begins with idea and scales to new heights over a period of time. To put it in simple terms a strategy begins with just the basics. It could be the stage of gathering information, planning and strategizing. The rough vision provides a first-hand idea of what could be achieved. Once you have a rough vision it is about time to validate and incorporate ideas into prototype. The validated strategy provides a roadmap for final strategy. This will be the strategy document for any additional IoT projects in the future.

Select the Right IoT Platform and Solution Provider

IoT is a complex system requiring running of multiple systems. Beware of the pitfalls of complexity that come with running multiple systems based on multiple point solutions. Experts recommend partnering with an Internet of Things development company and IoT platform vendor or for a seamless experience for all your project requirements.Many midsized-to-large enterprise software vendors have ventured into the IoT market in recent years, offering IoT products, but few are complete IoT platforms that solve objectives. With a robust platform, there might be need to depend on different partners to deliver IoT products and services. This will increase level of complexity and costs, as well as expanding capabilities.

Getting Smarter with IoT

IoT and smart home automation system developers need to think about the big picture. IoT is about making lives of users smarter, healthier, safer and more comfortable. Whether it is home automation, energy monitoring, entertainment automation, or security automation, it is all about understanding consumers and making their lives simpler. The home devices need to connect to the cloud, understand home-related tasks to efficiently meet the needs of the residents, ensuring their comfort and security.

Driving Operational Efficiencies

The value of IoT is clear. It should drive operational efficiencies and reintroduce new business models. Your IoT strategy should provide effective way to improve cut costs and improve the possibility of adding revenue streams. By using computers, devices, sensors and real-time data, organizations can move to a data-centric approach.


While IoT is in nascent stage, many challenges remain. Customer expectations are hard to gauge and millions of endpoints need to be integrated. This is a humongous task considering security and reliability. Users are now becoming more aware about controlling their personal data and concerned about tracking of information, as well as vulnerability of the devices and clouds that make up the IoT.In such scenario, companies and perhaps some highly regulated industries might be unwilling to share data in an IoT context, especially given the ambiguity about stability and security....

Tips for Apple Watch App Development

May 03, 2017
According to CSS Insight's global wearables forecast, sales of wearable will jump from 29 million units in 2014 to 172 million by 2018. Juniper Research predicts global revenues from wearables reaching an all-time high of $53.2 billion by 2019, a nearly 12-fold increase compared to 2014. Apple released its Apple Watch smartwatch in 2015 and it is redefining the power and reach of wearable technology. If you are taking a plunge into Apple Watch app development, here are few pointers that will help you leverage the power of Apple Watch.

Go Minimalistic

Remember, minimalistic design is the key to Apple Watch design and development. Stay above the clutter and keep the use of graphic elements to the bare minimum. Real estate screen space is premium: so don’t clutter the screen space. Think in terms of characters to persuasively display impactful content that users will connect with just one look at their wrists.

Don’t create replica of iPhone app

Remember, creating a replica of iPhone app is not the right strategy. Think about designing your app from ground up. Don’t forget the screen size of Apple Watch. It is important to focus only on essential elements which accentuate on Apple Watch screen and highlight on core functionality. You can use the entire space of the screen, edge-to-edge. There is no need for margins, as the wearable’s bezel provides the much needed visual padding.Your app should not be like an app designed for a smartphone or tablet: it has to be truly modified and adapted to be used on a wearable device.

Glances and Actionable Notifications

Glances and Actionable Notifications display only glimpses of information on the Apple Watch. A Glance provides context-driven overview of app content. The only interaction available is tapping on the notification to open the app to the appropriate screen.Notifications goes a step further by providing text and app icon. Users can activate the long notification by keeping their wrist raised or interacting with the screen. Long notifications provide additional information and optional actions (like a dismiss button). Like the Glance, users can tap on the notification to open the app and view a screen of the developer’s choosing.

User Interfaces on watchOS

Apple Watch comes about as one of the most personalized device ever. This makes designing Watch app one of the most challenging tasks. User interface for Apple Watch needs to display information effectively, quickly as well as facilitate seamless navigation and interactions. In order to create such kind of interface means you need custom approach and not just porting your existing iOS app behavior over to Apple Watch.

Make Apps Contextual:

Apple Watch apps needs to anticipate the user’s needs and the best way to achieve this goal is to ensure that the information on screen is highly relevant and contextual. Your app should take complete advantage to update information, use background to get new data, and update complication or refresh snapshot. The custom notification interfaces include common actions to handle most frequent tasks without opening the app.


Apple Watch’s guidelines for developers advise that interactions with the device should be limited to 30 seconds or preferably less. With just a raise of the wrist, users can receive and respond to notifications, the challenge has a lot to do with the ability to seek simplicity. Developing for Apple Watch means providing app users with helpful and impactful information in the most convenient way...