6 Ways to Convert Your Mobile Visitors into Customers

Dec 25, 2014

The number of smartphone users is increasing day by day. Practically, everyone owns at least one mobile device or tablet these days. Business owners all over the world seek to reach more and more customers on mobile.

It is a known fact that the mobile users are a little impatient and would lose interest in your products or services if the website doesn’t load properly on the handheld devices. Do you want to convert your visitors into customers? Here are some quick ways to do that:

Create a mobile friendly business website:
This is the first step to reach out to the potential customers. You can create a mobile-friendly version of your website and reach a larger audience. It is important that your website has clear and concise content. Your website should load within the minimum possible time. This would help the visitors get a great browsing experience on your website.

Display mobile banner ads:
Businesses can invest in mobile banner advertisements and the ads would lead visitors to the mobile landing page. The users should be land up to the page where your products and services are showcased. Your website should also offer convenient payment methods so that the clients can make the payments.

Generate user friendly content:
It is very important to publish user-friendly content on your website and it is even more important to keep adding fresh content to attract the visitors and keep them engaged. You can also add a blog to your website to offer informative and useful content to the target audience.

Take the advantage of social media platforms:
Mobile social media is an emerging field that is considered to be an effective method to reach more and more customers. You can also retain the existing clients and expect repeated business from them. Mobile users access social media platforms such as Facebook and Twitter to get and share the information. You can easily reach a wider audience when you start using mobile social media for your business.

Create QR codes:
It is a good idea to create QR codes for your website. It would help the mobile users access you directly. QR codes also enable the business owners to direct the visitors to your mobile landing page. The users will be able to send emails or call you up.

Market your products via mobile emails:
Most of the business owners neglect mobile marketing via emails. The fact is that there is an increase in the number of users accessing emails via their mobile devices. B2B companies and mobile marketers can stay connected with their customers, send regular updates and promotions.

Apart from the content, your mobile website should have complete contact information that includes address, email ID, phone numbers and URL of the regular desktop website. Inserting call-to-action improves the chances of converting visitors to potential customers. Visitors do not prefer filling up lengthy forms. They prefer using click-to-call feature rather.

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Written by Albert Smith

Albert Smith

Albert Smith is Digital Marketing Manager at Hidden Brains . An experienced search engine specialist, content, social media marketer and a technical enthusiast, Albert frequently writes on diverse topics such as social media marketing trends, web & mobile app development best practices. He has worked with some of leading brands to build their online presence and scale their businesses.